1）Juniper最新数据显示，2012年第二季度三星智能手机出货量达5210万部，超过苹果iPhone（2600万部）的两倍。但需注意的是，三星拥有多种型号的智能手机，而苹果仅推出了5款iPhone。

与此同时，RIM第二季度智能手机出货量为740万部，诺基亚则是1020万部，HTC为1160万部。

2）YouGov最近调查报告指出，HTC智能手机市场份额已从2011年6月的42％下滑至2012年6月的30％，与此同时HTC仅留存了34％用户，还有66％用户表示今后不会再选择HTC手机。

报告认为HTC必须迅速采取行动，挽回其在智能手机市场的影响力，以免用户流向三星等其他Android设备制造商。

3）据venturebeat报道，Facebook日前宣布公司第二季度收益为11.8亿美元，净亏损为1.57亿美元；该消息公布后数小时Facebook股票下跌了10％以上。

zuckerberg-facebook(from venturebeat)

针对业内对Facebook正开发自己的智能手机或手机软件的传言，其首席执行官Mark Zuckerberg表示，他们不仅希望为用户提供应用，也希望深度绑定这些系统，提供一个可让其他应用创建于Facebook开发系统的生态圈，正如苹果对iOS所提供的支持一样，Facebook在这一领域仍有许多发展机遇，但研发自己的手机设备对Facebook并没有多大意义。

4）Strategy Analytics最近报告指出，HTML5对原生应用的发展不会产生太大影响。报告认为HTML5不但不会取代原生应用，而且还可以催生出一种融合HTML5核心和原生API的混合型应用。

HTML5 vs natives(from blog.magicsoftware.com)

Strategy Analytics应用调查主管Josh Martin表示，HTML5并非应用的未来，尽管开发者希望一次性编写代码并让内容运行于多个平台，但HTML5对不同平台的支持力度及其有限的API尚无法让这一梦想成真；混合型应用才是未来趋势，因为它既可保护现有商业模式，保留不同平台的差异性，同时又不影响用户的消费体验。因此iOS、Android和Windows Phone仍将是移动领域的主导平台。

5）法国发行商Gameloft日前公布的第二季度财报显示，公司该时期销售额为5040万欧元（6190万美元），同比去年增长35％，比上一季度增长12.5％。

Gameloft revenue(from insidemobileapps)

第二季度平板电脑及智能手机游戏收益增长119％，这两种游戏业务目前在公司所有销售额中占据半数以上份额（游戏邦注：其销售额在第一季度占Gameloft总收益有40％）。

60％的智能手机业务收益来自IAP及广告渠道，第一季度的这一数据则是50％。Gameloft目前有5500万月活跃用户（3月份时的这一数据为3500万）；北美市场所占收益达33％，欧洲和中东占比26％，亚太地区占比22％，拉美占比20％。

Gameloft预计其2012年收益将达2亿欧元（2.46亿美元，同比去年增长22％。该消息公布之后Gameloft股票售价略上升至4.74欧元（5.85美元）。

6）卡巴斯基实验室（Kaspersky Labs）最近同YouGov合作调查发现，93％英国人是智能手机用户，而拥有台式电脑的英国用户比例仅为64％。

Smartphone users(from digitaltimes.ie)

78％用户将智能手机作为主要上网渠道，将台式电脑用户作为第一上网设备的用户比例仅为57％。

调查还发现英国人是最懒于为智能手机采取安全保护措施的用户群体，甚至有52％用户忘了该给智能手机安装杀毒软件，仅有19％用户安装了此类软件。

7）Internet Advertising Bureau（IAB）、Ipsos MediaCT、Celtra和Renault最近调查数据显示，约三分之二受访者表示比起较高预付费，但广告较少的平板电脑应用，他们更愿意选择较低预付费门槛，但含有较多广告的应用。

tablet(om nmauk.co.uk)

多数受访者更欢迎富媒体广告，认为交互式广告更有创意的受访者比青睐静态广告者多三倍以上。

但有30％受访者对平板电脑上出现的广告并无好感，95％受访者认为广告不可具有干扰性这一点最重要。

8）据games.com报道，PopCap日前宣布将在今年向智能手机及平板电脑推出纸牌游戏《Solitaire Blitz》（游戏邦注：据AppData数据显示，该游戏在Facebook月活跃用户为180万）。

solitaire-blitz-image(from games)

zombatar(from games)

这款游戏移动版本的正式名称为《Mermaids! Solitaire Blitz》，支持玩家与Facebook版本用户进行互动。此外PopCap还将在今年向移动平台推出僵尸游戏《PvZ Presents: Talking Zombatar》，支持玩家使用免费装备或购买虚拟商品装饰自己的僵尸宠物。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

1）Q2 smartphone shipments: Samsung 52.1m vs Apple 26m

by Zen Terrelonge

Korean OEM steams ahead of its US rival with fresh support from Galaxy S III.

New data from Juniper shows that Samsung has shot off into the smartphone shipping horizon, distributing 52.1 million units in Q2, more than doubling Apple’s 26 million iPhones.

However, it should be noted that Samsung has a veritable army of smartphones on the market, which only continues to grow. Comparably, Apple has only released five iPhones, and it’s the newest models that buyers are clamouring over.

That said, the Korean firm’s lead is still impressive, and its Galaxy S III supported its growth by selling more than ten million units in under two months.

Meanwhile, RIM shipped just 7.4 million smartphones in Q2, trailing Nokia which hit 10.2 million as it waits to see whether the switch from Symbian to Windows Phone will pay off, while HTC reached 11.6 million.

Daniel Ashdown, research analyst, Juniper Research, said: “Sony should be doing better: it, like Samsung, has a global name and the Xperia brand is well-established but its marketing and products have been disappointing so far.”（source:mobile-ent）

2）YouGov: Two thirds of HTC customers will not buy another HTC phone

by Tim Green

Stats reveal alarming demise of the Taiwanese smartphone maker.

Five years ago HTC was a peripheral OEM, churning out white label phones for operators and handsets based on Microsoft’s early – and frankly risible – versions of its Windows OS.

All that changed with the arrival of Android. Suddenly, HTC was making market-leading devices such as the Desire and Wildfire under its own increasingly cool brand ID.

Things haven’t gone so well in the last 18 months though, as Samsung has stolen the top end of Android while ZTE, Huawei and others have chased hungrily after the cheap end.

YouGov’s Smartphone, Mobile Internet eXperience tracker reveals the extent of HTC’s demise.

June 2012 saw future ‘HTC consideration levels’ fall to 30 per cent from 42 per cent in June 2011. In the same period, expectation levels for the phone manufacturer also fell – from 16 per cent to nine per cent.

The study also found that while HTC retains 34 per cent of its customers, 66 per cent will churn elsewhere.

Russell Feldman, associate director in YouGov’s Telecoms and Technology team, said: “The brand needs to act, and fast, in order to prove their worth in the fast paced industry that is the smartphone market.

“Marketing and advertising, as well as branding need re-evaluating in order to re-tempt churners and win new custom -  which is currently going to Samsung.”（source:mobile-ent）

3）Zuckerberg: Building a Facebook phone ‘wouldn’t make much sense for us’

Sean Ludwig

Facebook building a phone “wouldn’t really make much sense for us to do,” CEO Mark Zuckerberg said today during the company’s first-ever earnings conference call.

Today, the social networking behemoth posted $1.18 billion in revenue and a net loss of $157 million for the second quarter of 2012. But investors didn’t like what they saw — Facebook’s hares plunged more than 10 percent in after-hours trading.

One thing that could help calm those investors is a more comprehensive mobile strategy. Speculation has been flying about Facebook developing its own smartphone or phone-focused software.

Zuck might be playing with semantics, because a Facebook-focused OS could make a lot of sense for the company and he didn’t rule that out.

Responding to questions about Facebook’s mobile strategy, Zuckerberg said:

“We want to not just have apps that people use, but also be as deeply integrated into these systems as possible. We want to support a development ecosystem where other apps can build on top of Facebook, so that’s why you’ll see us do things like support Apple in the iOS integration that they wanted to do. There are lots of things that you can build in other operating systems as well that aren’t really like building out a whole phone, which I think wouldn’t really make much sense for us to do. So I do think that there’s a big opportunity for us here.”（source:venturebeat）

4）HTML5 no threat to native apps

by Mike Shaw

Report says that the apps ecosystem has little fear.

A report by market research firm Strategy Analytics says that HTML5 will have just a minor impact on the apps ecosystem.

In fact, far from replacing native apps, the report declares that HTML5 will result in the rise of hybrid apps that combine an HTML5 core with native APIs.

Josh Martin, director of apps research, Strategy Analytics said: “HTML5 is not the future of apps. While developers dream of ‘write once run everywhere’ the fragmented support for and limited APIs within HTML5 make this impossible.

“In fact, we predict the hybrid app is the future. Existing business models are protected, differentiation among and within ecosystems remains intact, and consumption continues unabated.

The end result is the continued dominance of iOS, Android, and increasingly Windows Phone.”（source:mobile-ent）

5）Smartphone and tablet game sales push Gameloft Q2 revenues up 35% year-on-year to €50.4 million

Kathleen De Vere

French mobile developer Gameloft posted record Q2 2012 earnings today, reporting sales of €50.4 million ($61.9 million), up 35 percent year-over-year and 12.5 percent quarter-over-quarter.

During the second quarter Gameloft’s revenue from smartphone and tablet games increased by 119 percent year-over-year. Smartphone and tablet game revenues now account for more than half of the company’s total sales. By comparison, smartphone and tablet revenues were responsible for 40 percent of Gameloft’s total revenue in Q1.

The company also highlighted the growth of its in-app purchase and advertising revenues. 60 percent of the company’s smartphone sales now come from those revenue streams, up from the 50 percent Gameloft reported in Q1. Although Gameloft’s recent hits like The Dark Knight Rises and The Amazing Spider-Man command a premium paid app price of $6.99, both games also feature additional in-app purchases, a model that has become increasingly effective for the company.

Gameloft also reported it now has 55 million monthly active users, up considerably from March, when the company reported it had a user base of 35 million MAU.  North America accounted for 33 percent of revenues, Europe and the Middle East 26 percent, Asia Pacific 22 percent and Latin America 20 percent.

Gameloft has adjusted its earning estimates for the year based on its results, and is now targeting €200 million ($246 million) for 2012, a figure that will see revenues rise by 22 percent year-over-year.

Gameloft’s stock rose slightly on the news, closing at €4.74 ($5.83) a share.（source:insidemobileapps）

6）78 per cent of Brits use a smartphone as primary web browsing option

by Zen Terrelonge

But the device could be riddled with malware, as 52 per cent are in the dark about smartphone security.

Mobile management firm Kaspersky Labs teamed with YouGov to find 93 per cent of Brits own a smartphone, compared to 64 per cent that own a desktop PC.

The turn in the tide has made a huge impact, with 78 per cent using a smartphone as their first web browsing method, falling to 57 per cent for desktop users.

Meanwhile, Brits are the most lax Europeans for adopting smartphone security, with 52 per cent oblivious that such software even exists, while just 19 per cent have adopted anti-virus tech.（source:mobile-ent）

7）IAB: two thirds of tablet owners prefer ad-funded to premium apps

by Tim Green

Especially when they’re rich media ads.

A study by the Internet Advertising Bureau, research agency Ipsos MediaCT, Celtra and Renault found a generally positive attitude towards advertising on tablets.

Almost two thirds of respondents would prefer tablet apps to have lower upfront costs with more ads, than higher upfront costs with fewer ads.

And they like richer campaigns. When comparing static and interactive ads, more than three times as many respondents thought that the interactive ads were innovative. Which is a bit obvious when you think about it.

But it’s not all wonderful.

30 per cent of the sample have a negative overall opinion of ads they’ve seen on tablets, and 95 per cent say it is important that ads are unobtrusive.

Again, hardly an earth shattering observation.

Gavin Sugden, research director at Ipsos MediaCT said: “When the advertising format is right, and deemed to be engaging, we saw that respondents’ behaviour changed, as well as the dwell time increasing to double the time – 44 seconds versus 22 seconds.”（source:mobile-ent）

8）PopCap’s Solitaire Blitz goes mobile, plus a new Zombie dress-up game

by Libe Goad

If there’s one big trend we’re seeing in games these days, it’s the ability to play them anywhere on any device. So it’s no surprise to hear that that PopCap will be unleashing its ‘blitzified’ version of solitaire, Solitaire Blitz, on “the most popular smartphones and tablet devices” later this year. The game is currently on Facebook and has 1.8 million monthly players, according to AppData.

The official name of the mobile version is Mermaids! Solitaire Blitz, and despite the slightly different title, the game will still work hand-in-hand with the Facebook version, namely the game’s weekly tournament leaderboards.

As far as new stuff, the mobile version of PopCap’s social game will have exclusive achievements, which includes new card decks (and if you play this game, you know how awesome it feels unlock a new deck).

Also later this year, look for PopCap’s mobile zombie dress-up game. In PvZ Presents: Talking Zombatar, you will adopt a pet zombie that can be dolled up with sunglasses, shirts, pants and entire outfits, like the zombie samurai (pictured to the right). Some of the clothing options will be free and others can be purchased in Crazy Dave’s in-game store.

After you’ve readied your zombie for its public debut you can shoot photos, videos with your zombie and plaster them on Facebook, Twitter and other social media.

You’ll also be able to talk to your virtual pal and have it repeat your words back to you in Zombie-ease, kind of like an undead version of the iPhone’s Siri.

Both of these games are free-to-play, which means you can download them for free and then have the option to buy in-game items, e.g. more energy so you can play more Solitaire or extra special costumes for your undead pal. （source:games）