1）据日经新闻报道，由日本6大社交游戏公司组建的行业自律委员会将于本周宣布推出“游戏营销新规则”，这6家公司自本月开始就时常商讨这一话题。

报道称面对来自政府的干预，充满敌意的媒体报道，以及行业变革（国际化、智能手机平台以及新兴平台的崛起）等发展现状，这些公司计划成立一个贸易组织，让日本社交游戏行业“团结起来”，让外界更加了解这个行业（换句话说，就是更有效地展开游说工作）。

moshi monsters(from betakit.com)

2）《Moshi Monsters》开发商Mind Candy日前宣布与日本社交游戏公司GREE合作，将向后者手机游戏平台推出两款基于《Monshi Monsters》的新游戏。

这些新游戏将于2012年第四季度发布，并推出包括英语、法语、日本语和普通话在内的多个语言版本，这是GREE进一步扩大其全球发展战略的举措之一。

3）GREE近日宣布旗下全球手机社交游戏平台进入公开测试阶段（游戏邦注：该平台结合了GREE日本平台及iOS社交游戏平台OpentFeint相关元素），并邀请开发者下载该平台SDK，在自己的游戏中植入这一新平台的邀请、积分排行榜和成就管理等社交功能。

Openfeint-GREE(from techinasia.com)

这个全球平台正式上线后将首先推出60款以上的游戏，目前在北美市场测试的是《Zombie Jombie》和《Alien Family》这两款游戏，《Zombie Jombie》目前位列美国App Store游戏营收榜单第13名，应用营收榜单第17名。

该平台目前仅推出英文和日语版本，但将在9月份添加14种其他支持语言。

4）据insidesocialgames报道，《愤怒的小鸟》Facebook版本日前结束测试，并以《Angry Birds Friends》名称现身Facebook。

Angry Birds--MAU & DAU(from AppData)

这款游戏Facebook版本于今年2月份进行公开测试，在四月份时流量达到顶峰，MAU曾高达2410万，DAU为330万，但现在已降至2070万MAU和230万DAU。

Rovio此次通过添加一系列新社交功能，竞争元素、奖励及每周新关卡以吸引玩家，提高用户粘性。

5）Zynga游戏《Bubble Safari》在本周DAU增长最快的Facebook游戏榜单上位列第一，在过去一周中新增57万DAU，增幅达570%。

Top gainers this week-DAU(from AppData)

第二名是PlayQ游戏《Bubble Blitz》，新增52万DAU，增幅达1040%；Cookapps游戏《Buggle》位居第三，新增32万DAU，增幅达41%；King.com游戏《Pyramid Solitaire Saga》（新增25万DAU，增幅为42%）和《Candy Crush Saga》（新增20万DAU，增幅为9%）分列第四和第五名。

Peak Games英文版游戏《Lost Bubble》新增15万DAU，增幅为31%；《Zynga Bingo》新增8万DAU，增幅达62%；EA PopCap游戏《Lucky Gam Casino》新增6万DAU，增幅为38%；育碧游戏《House M.D.: Critical Cases》新增2万DAU，增幅达25%。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

1）Report: Japan’s Social Gaming Companies Plan To Set Up Trade Organization [Social Games]

by Dr. Serkan Toto

As I have been saying repeatedly, the “kompu gacha” shock in Japan’s social gaming industry is far from over, at least as far as the aftershocks are concerned.

A new report suggests that the main players in the sector are continuing to work on ways to prevent the government from stepping in again.

To recap:

In March, around 7 weeks before the government pulled out the hammer, a total of six social gaming companies (GREE, DeNA, Mixi, NHN, CyberAgent, and Dwango) formed a council to regulate

the industry “from within”.

One month later, that council introduced a number of measures to self-regulate the sector.

(Around the same time, GREE in particular announced measures on its own, for example automatic emails that warn users who pay for virtual items or an external advisory board. As I pointed

out back then, these self-regulating measures – both from the companies themselves and the council – NEVER even mentioned the word “gacha”, suggesting that the industry knew the

government would regulate the mechanism no matter what.)

Now The Nikkei is reporting that the council will announce “new rules for how their games are marketed” this week. The paper has learned that the six companies have been holding

“working-level meetings” to discuss the rules on a daily basis since the  beginning of the month.

Perhaps more importantly, the companies are planning to set up a trade organization that is supposed to “unite” the Japanese social gaming industry and give it a voice (in other words,

to make it easier to do lobby work).

Even though Japan’s social gaming sector is a multi-billion dollar market, there is no such organization at this point, mainly because of the highly competitive nature in the industry.

DeNA publicly singled out GREE with regard to this matter, saying their arch enemy wasn’t ready cooperate until now due to legal disputes between the two companies.

Given the massive waves of regulatory measures (forced and “voluntary”), hostile media reports on- and (more dangerously) offline,  and structural shifts (internationalization,

transition to smartphones, emergence of alternative platforms, etc.), the industry needs to pull it together more than ever.（source:serkantoto）

2）Moshi Monsters dev partners with social gaming network Gree

by Mike Rose

Newsbrief: Moshi Monsters studio Mind Candy has announced a partnership with Japanese social game giant Gree, that will see two new games in the Moshi Monsters franchise released via the

Gree mobile platform.

The studio is developing a pair of Moshi Monsters games for smartphones and tablets. The franchise has previously seen an online browser game and an instalment for Nintendo DS.

These new games will be released worldwide in the fourth quarter of 2012, and will be localized for many different languages, including English, French, Japanese and Mandarin. The move is part of Gree’s aggressive global expansion plans for its mobile social gaming network. （source:gamasutra）

3）GREE’s new global mobile-social gaming platform enters open beta

Mike Thompson

Mobile social game network GREE today announced its new global platform is now in open beta for developers.

The new mobile-social gaming platform combies elements from GREE’s existing Japanese platform and OpenFeint, the iOS social gaming network GREE acquired for $104 million last April.

According to GREE’s SVP of Product Ethan Fassett, the company’s new global platform has been designed to help create a worldwide, online community focused around free-to-play titles.

GREE is inviting developers to download the new platform’s SDK, which will allow developers to easily implement social features like invites, leaderboards and achievements into their games.

When it comes out of beta, GREE’s global platform will launch with over 60 titles. Up until now GREE has been testing the North America market with two first-party games — its card-battle title  Zombie Jombie and the kid-friendly Alien Family. Although Alien Family has had limited success so far, Zombie Jombie seems to have its footing. The title is currently the No. 13 top grossing game and No. 17 top grossing app in the iTunes App Store.

In addition to developing its own first party titles, GREE has also been busy lining up partnerships to bolster its platform’s launch lineup. So far the company has signed content deals with Crowdstar, iWin, Ubisoft, Gameloft and top-tier Chinese developers like Haypi, Hoolai and PunchBox. GREE’s platform will also launch with games from Funzio, the mid-core mobile and social developer it acquired for $210 million earlier this month.

The new GREE global platform will probably be tempting for developers to get on board with, if for no other reason than its impressive network of 230 million users. However, even in the relatively undeveloped North American mobile-social game market, GREE’s offering faces some stiff competition. The company’s arch-rival DeNA has just begun moving onto iOS after establishing its lead on Android, and has brought its top grossing card-battle game Rage of Bahamut with it. Both companies are also pitting themselves against Apple’s Game Center, which acts as the default social gaming layer on iOS.

Although currently only available in English and Japanese, the GREE platform will be available in 14 other languages by September. Developers interested in the new platform can learn more at GREE’s official site.（source:insidesocialgames）

4）Rovio hurls Angry Birds out of Facebook beta with new name and content

Mike Thompson

The Facebook version of Rovio’s Angry Birds is no longer in beta on the social network. As of today, the game been re-branded Angry Birds Friends and now includes several new social features designed to increase competition among players.

The long-delayed Facebook version of Angry Birds finally hit the platform in open beta in February. The title immediately proved a monster hit for Rovio, regularly appearing on our weekly lists of fastest-growing Facebook games. The title peaked at 24.1 million monthly active users and 3.3 million daily active users in late April, but has since declined to 20.7 million MAU and 2.3 million DAU.

While some churn among a Facebook game’s userbase is normal, Rovio is clearly looking to boost engagement and keep players hooked with Angry Birds Friends’ new social features and reward schemes.

The game’s weekly tournaments allow players to compete with their friends on four new levels from Monday to Sunday each week. The players with the top three scores will earn gold, silver and bronze trophies. The trophies are similar to the crowns, which are awarded to players when they earn a high score on a level; unlike crowns, though, players permanently keep trophies.

Gold trophies provide three power-up bundles, silver trophies give players two bundles and bronze doles out one power-up bundle. Players will also receive a power-up for each weekly tournament level they play, as well as one more for participating in the overall tournament.

Whether or not the new features are enough to offset Angry Birds Friends’s falling numbers remains to be seen, but the competitive elements, bonus content and weekly supply of new levels will likely make the game seem fresh for many players who’ve already done everything else there is to do.（source:insidesocialgames）

5）Bubble shooters top this week’s fastest-growing Facebook games by DAU

Mike Thompson

Zynga’s Bubble Safari shot to the top of this week’s fastest-growing games by daily active users, taking the No. 1 spot with 570,000 DAU for a gain of 570 percent.

The No. 2 spot was secured by another bubble shooter, PlayQ’s Bubble Blitz, which was up by 1,040 percent with 520,000 DAU. Cookapps’s Buggle took the No. 3 spot  with 320,000 DAU, an increase of 41 percent. King.com rounded out the top five games on the list, with Pyramid Solitaire Saga nabbing 250,000 DAU for a 42 percent increase and Candy Crush Saga snagging 200,000 DAU for a 9 percent gain.

Four other games on this week’s list had gains greater than 25 percent. Peak Games’s English-language bubble shooter Lost Bubble gained 150,000 DAU for a 31 percent increase. Zynga Bingo showed a 62 percent gain with its 80,000 DAU. EA PopCap’s Lucky Gem Casino was up by 60,000 DAU for a 38 percent gain. Ubisoft’s House M.D.: Critical Cases grabbed 20,000 DAU for a 25 percent swell.（source:insidesocialgames）