生命的奥秘是什么？是营销。

是的，这颇有争议，但且听我道来：有些产品看似普通，但最终却获得突出成绩，这是因为产品获得有效推广。

而有些产品则莫名地以失败告终（游戏邦注：虽然深入探究会发现，这通常是由于无人知晓产品）。优质产品需要通过有效推广方能获得预期成绩。

在推广应用方面，存在下述几点技巧供大家参考。

marketing from paperwritingservice.info

1. 应用名称：若你的应用程序是个实用工具，挑选能够概括其用途的清晰名称。若你的产品是款游戏，给予能够吸引用户眼球的名称。我不觉得“Noughts & Crosses EXTREME!”或“太空游戏”这样的字眼就会吸引玩家注意。

记住，你可以在应用名称中添加“免费版”或“简化版”字样，鼓励玩家下载你的试用版本。

2. 图标：确保应用在商店中的图标设计专业，视觉效果突出。我们常常会看到有人将“免费”或“50%折扣”的闪烁字体字样呈现在图标上，原因很简单：通常显示于应用商店的图标都没有任何描述，它需要尽可能呈现较多信息。确保图标传递出应用的核心主旨。抽象图标也许视觉效果颇佳，但其无法叙述故事，吸引买家。

3. 描述：用户对开发者的身份及应用制作过程毫无兴趣，所以内容描述务必开门见山，告知他们其能够参加的历险活动，或者他们将从中获得什么益处。撰写清晰描述内容不是易事，但其作用显著。即便应用免费呈现，用户也非常珍惜自己的时间，不会轻易下载内容，除非他们确信这确实是物有所值。

4. 截图：商店中的截图能够大体呈现应用所包含的内容，同时还能说明开发者有花心思制作精美图像，产品并没有浪费大家的时间。

尽量通过各种图像呈现游戏的不同面貌。别忘记你可以通过截图突显产品的核心功能。

5. 评论和评级：谁都希望有其他人先吃螃蟹，所以我们需要提供证据证明应用值得用户花时间，花金钱（游戏邦注：方式是鼓励用户给商店中的应用评级及撰写简短评论）。评论无需高谈论阔：论述自己为何喜欢此应用的简短文字就足以说服其他游戏玩家。

6. 在商店外营销：不要认为营销就只局限于商店。不妨制作视频动态呈现应用，将此上传至Youtube。可以选择创建网站推广你的应用，或者是撰写有关应用开发过程的博文。不妨设法获得外部评论，然后进行宣传。记得随身携带商业名片。还有就是向当地报纸发送新闻稿。将应用投放至商店是发行，很多应用曝光都发生于商店中，但高效营销方式能够吸引商店之外的用户，促使他们购买产品。

（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

FEATURE: Six top tips for marketing your app

What is the secret to life the universe, and everything? Marketing.

Okay, it’s controversial, but hear me out: we’ve all seen mediocre products that do fabulously well because they’ve got great marketing behind them.

We’ve also seen great products flop for no discernable reason, although when you dig a bit deeper it’s usually because nobody heard about them. Marketing is the key to success in life.

I’d never recommend you create a weak product and invest all your energy into your marketing instead. But if you’ve got a great product, it’ll need great marketing behind it to achieve the success it deserves.

When you’re marketing apps, there are several techniques you can use to help your app sell. Here are some of the top things to look out for:

1)

App name: If you have a utility app, pick a clear name that describes what the app does. If you have a game, give your app a name that will appeal to your audience. I doubt there’s much demand for ‘Noughts & Crosses EXTREME!’ (trying too hard) or for ‘space game’ (which really sounds like you haven’t put the effort in).

Remember, you can include words like ‘free’ or ‘lite’ in your app name to encourage people to download your trial version.

2)

Icon: Make sure the icon you use in the store is professionally designed and looks great in isolation. You often see people put ‘FREE’ or ‘50% off’ flashes on icons and with good reason: often the icon will be seen without a description in the store and it needs to provide as much information as possible. Make sure it conveys your app’s core themes. Abstract icons might look great, but they don’t help you to tell your story and draw in shoppers.

3)

Description: Try to address your customer directly in your description in the app store. They’re not interested in who you are or how you made the app. Just cut to the chase and tell them about the adventures they can take part in, or the benefits they’ll receive by using your app. It’s hard to write a clear description, but it makes a huge difference. Even when apps are free, people defend their time and won’t download something unless you can convince them it’s worth their while.

4)

Screenshots: The screenshots in the store give an idea of what the app involves, and also give you a chance to show that you’ve put the legwork in to create decent graphics and you’re not wasting anyone’s time.

Try to use a variety of images that show different aspects of your game. Don’t forget you can annotate the screenshots to call out key features.

5)

Reviews and ratings: People don’t like to be the first to try something, so give some social proof that your app is worth time and/or money by encouraging your app’s users to rate the app in the store and write a short review. It doesn’t have to be War and Peace: a few words about why they enjoyed the app is all it takes to reassure other app users.

6)

Market outside the store: Don’t think your marketing all takes place in the store. Create a video to show your app in action and put it on Youtube. Build a website to promote your app, and maybe even blog about its development. Court external reviews and advertise. Carry business cards wherever you go. Send a press release to the local paper. Getting an app into the store is distribution, and a lot of app discovery does take place in the store. But your most powerful marketing will take people from outside the store and drive them to it to buy.（Source：develop-online）