据inside social games的消息，包括Peanut Labs、RockYou和Playdom在内的数十家社交游戏公司在游戏中进行设置号召游戏玩家为巴基斯坦的洪灾受害者进行捐款救助。

这并不是社交游戏公司首次对灾难性事件进行爱心捐赠，早先海地大地震的时候zynga公司就曾号召过玩家的捐赠和救助行为。但是这次首次由数家游戏公司协作的一次整体活动。

pakistan-relief

该捐赠活动主要是通过巴基斯坦洪灾情况的相关智力问题，通过回答问题置换相关的游戏虚拟币。在智力问答的最后，玩家会被一些链接导向红十字会或者乐施会的捐赠页面。

该捐赠活动由Peanut Labs公司发起，IMVU、Playspan、NHN USA/ijji、KlickNation、 Nvinium Games、Roiworld、101 Apps、Blue Frog Gaming以及Fish Wrangler等公司共同参与，社交游戏玩家在捐赠前通过这些智力问答可能想象巴基斯坦人正在遭遇的苦难。

本次巴基斯坦洪水受灾面积达到62000平方公里，1200万人无家可归。

Peanut Labs, RockYou and Playdom  and about a dozen other social gaming companies are banding together behind offers that let gamers donate to relief efforts for Pakistan’s flood victims. It’s not the first time that social gaming companies have experimented with charitable work; Zynga has offered branded virtual goods on behalf of Haitian earthquake and Gulf oil spill victims in the past, among other examples.

But it is the first time we’ve seen third-party offers attached to disaster relief. It’s also one of the more coordinated campaigns we’ve seen across the industry.

Called Points for Pakistan, the program quizzes gamers on their knowledge of the country’s floods in exchange for virtual currency and could reach up to 200 million unique players, if you total up the partners’ reach. At the end of the quiz, gamers get a handful of links to donation pages at The Red Cross and Oxfam.

The offers, led by Peanut Labs, essentially “prime” — or psychologically influence — social game players to think about or visualize suffering in Pakistan before asking them to donate. The surveys ask questions like whether gamers are aware of the crisis, how they learned about it through media sources or friends and whether they have donated already. The data collected from players’ answers will also go toward figuring out how to best inform the public about the crisis.

Some of the companies participating in Points for Pakistan, which include IMVU, Playspan, NHN USA/ijji, KlickNation, Nvinium Games, Roiworld, 101 Apps, Blue Frog Gaming, and Fish Wrangler, will either match donations, give directly to Oxfam and the Red Cross or create Pakistan-branded virtual goods.

Pakistan’s floods have affected 62,000 square miles of the country — an area that’s larger than the size of England and makes up one-fifth of the country. Some twenty million people have been displaced, but relief efforts and media attention haven’t really matched the levels Haiti attracted in the wake of its earthquake.

Peanut Labs’ chief executive, president and chief operating officer all come from Karachi, the country’s largest city and financial capital. They stepped up with a Facebook-based donation campaign last week that raised $55,000.（source：inside social games）