上个月，由于游戏和其他服务的广受欢迎，娱乐网站迪士尼在线创下了3580万登录用户的最高流量记录。

这个数据比Disney.com在2009年6月创下的最高流量记录高了5.3%（将近200多万登录用户）据comScore的监测数据显示，2009年Disney.com的最高登陆用户数量为3400万。而迪士尼在线今年7月的登录用户量也比上个月提高了16%。

Disney

Disney在线将目前的流量记录归因于迪士尼旗下的游戏和电影等相关频道。迪士尼公司在游戏领域的行情十分紧俏，其在comScore在线游戏类的排名已上升为第三位，并每月递增6%的网站访客量。

该公司称，其企鹅俱乐部（Club Penguin）每月的流量均高于其他的虚拟世界，卡通城在线（Toontown Online）每月新增64%的登录用户，而迪士尼妖精梦幻岛（Disney Fairies Pixie）在7月份更是上升了80%。

实际上，其上个月攀升的流量同时也归功于手机游戏和应用程序，如Toy Story, Camp Rock 2和Radio Disney。同时其iPhone/iPod Touch/iPad应用软件突破100万的下载大关。

“网络环境是一个非常有竞争力的领域，取得类似这样的流量记录是一个巨大的成就。”迪士尼在线的执行副主席兼常务董事Paul Yanover说。

“年复一年，我们的流量增长见证了我们在内容创新和娱乐客户方面的苦心经营。也正因此，迪士尼在线才能成为孩子们和家人无可比拟的网上圣地。”

Entertainment site Disney Online reached an all-time traffic high with a record 35.8 million unique visitors last month, thanks to the increased popularity of its Games section and other offerings.

That amount is 5.3 percent higher, or nearly 2 million more, than Disney.com’s previous highest traffic month in June 2009, when the site attracted 34 million unique visitors, according to released data from comScore Media Metrix. Its July 2010 numbers represent a 16 percent rise compared to the previous month.

Disney Online says it managed to set this record due to increased traffic to its Disney Games, Disney Channel, and Disney Movies sections — its Disney Games area was especially strong, rising to the No. 3 spot of comScore’s Online Gaming category, and bringing in 6 percent more visitors month-over-month.

The company says its Club Penguin community continues to receive more monthly traffic than any other virtual world. Its Toontown Online virtual world received a 64 percent jump month-over-month in unique visitors, while Disney Fairies Pixie Hollow enjoyed an 80 percent month-over-month traffic increase in July.

It also attributed the increased traffic last month to mobile games and apps like Toy Story, Camp Rock 2, and Radio Disney. Disney noted that its 900,000 mobile “game starts” in July broke records, too, and that its iPhone/iPod Touch/iPad app broke 1 million downloads.

“The online environment sets a very competitive landscape, making record-breaking traffic numbers like these a tremendous achievement,” says Disney Online’s executive vice president and managing director Paul Yanover.

Yanover continues, “Year after year, our traffic growth demonstrates our dedication to delivering innovative content and guest engagement, making Disney Online an unparalleled destination for kids and families on the Web.” （source：gamasutra）