德国有6200万的互联网用户和超过2100万的游戏玩家，被认为是欧洲最大的很最具活力的游戏市场。

德国在线游戏市场特别是社交游戏市场增长相当迅捷（以wooga为代表的公司正在成为社交游戏领域的活跃公司）。在过去的五年，包括PC\掌机、手机游戏和社交游戏在内的整体游戏市场每年递增率达到47%，并在2008年的时候达到创纪录的收益27亿欧元（2009年因为全球金融危机的影响收益有稍微回落，仅为24亿欧元）。

gamescom

据最新的数据统计，约80%的青少年都为游戏玩家。BITKOM的数据显示，在德国最受玩家欢迎的游戏主要集中在电子益智类、战略类和管理类游戏。

目前为止，大量的游戏巨头都已经开始布局德国市场，包括电子艺界公司。而亚洲公司在德国也有不俗的表现，日本游戏公司Konami Digital Entertainment就在法兰克福有自己的分支机构。对于那些新进的游戏开发者和发行商来讲，德国仍然具有很大的市场空间（还没被大型游戏公司完全掌控）。

在德国有大约200家的游戏公司，但是只有25家公司有50个以上的雇员。

Germany’s gaming industry remains stable in 2010, looking to nearly match 2009 revenues after a record year in 2008. With over 21 million gamers in Germany and 62 million internet users, the German market remains Europe’s largest and most attractive. Developments in the online gaming segment, especially the growing popularity of social gaming on social networking sites like Facebook, as well as recent demographic developments indicate an industry-wide shift. Several international game developers and publishers are already active in Germany. Industry experts from Germany Trade & Invest will be at this year’s “Gamescom” from August 18-22 in Cologne, Germany, to discuss market and investment opportunities in the Germany gaming industry.

gamescom

Over the past five years, the Germany gaming industry, consisting of PC, console, online as well as mobile gaming, has seen a number of significant developments. Posting growth rates as high as 47 percent in some industry segments in recent years, the gaming set a record with revenues of EUR 2.7 billion in 2008. The industry as a whole posted a slight drop in revenues in 2009 to EUR 2.4 billion during the global economic downturn, although several segments remained immensely popular, especially online gaming. Increasing participation in gaming over social networking sites is anticipated to create growth potential and stimulate innovation in the coming years.

Recent demographic developments in the industry are also creating new market potential. While 4 out of every 5 teens are gamers, this traditional target group is not the only one playing electronic games. According to a recent report by BITKOM, almost one third of all 40-49 year olds plays video or computer games. The most attractive types of games in Germany are electronic puzzle, strategy and management games.

Several international gaming companies have already established a presence in Germany, with branch offices or subsidiaries located across the country. A large number are based in the USA, such as Electronic Arts subsidiary EA Phenomics in Ingelheim. Asian companies also have a strong presence in the German market. Japanese game developer Konami Digital Entertainment, for example, has a German branch office in Frankfurt am Main. For new developers and publishers, market entry conditions remain highly attractive, as the German market is not dominated by large companies that control large market shares. The structure of the industry here is characterized by small and medium enterprises. Of the 200 game developer studios in Germany, only 25 have more than 50 employees.

With approximately 62 million internet users, Germany has the largest online market in Europe and therefore creates considerable potential for companies in the online gaming segment. Germany’s geographic position in the center of Europe, excellent infrastructure, and ultra-modern broadband network allow companies to effectively direct their European operations from Germany. An additional strategic advantage for the innovation-dependent gaming industry is the availability of highly trained workers. German universities, technical institutes, and the country’s dual education system ensure a high quality education and provide companies with qualified and motivated employees at competitive costs. Today several higher education institutions, such as the Games Academy in Frankfurt and Berlin or the Hamburg University of Applied Sciences, offer gaming industry-related fields of study.（source：social games observer）

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