游戏邦注：本文作者是PopCap Games产品经理Tami Baribeau。

Wall Post spam from haiman123.com

若你制作过游戏（或者玩过Facebook游戏），之前定听过此类言论：“这些游戏平淡无奇，他们总在其消息墙发布垃圾信息，这很令人恼火。”或者你也许听过“这些游戏算不上游戏，它们不过是发财致富的庞氏骗局（游戏邦注：指引诱别人向虚设的企业投资，然后让更多人中圈套的骗术），旨在吸引普通用户。”若你觉得它们算不上游戏，那我也无能为力，但我可以告诉你，对玩Facebook游戏的玩家来说，这些不是什么垃圾信息，原因如下：

1. 这些帖子同游戏玩家息息相关。

2. 这些帖子向游戏玩家提供奖励，如钱币、可收集物品。

3. 这些帖子是玩家同好友分享成就，炫耀劳动成果的渠道。

wall post from tamibaribeau.com

4. 这些帖子是玩家互相告知对方他们在玩同款游戏的方式。

5. 这些帖子帮助Facebook玩家发现新游戏内容。

6. 这些帖子只面向游戏玩家，因此这些玩家希望看到此内容。

7. 这些帖子可在Games Dashboard过滤，因此玩家能够快速发现自己所要寻找的内容。

8. 在Facebook墙面分享内容是Facebook游戏体验的组成部分（游戏邦注：否则，玩家可以选择Kongregate，或其他同社交网络无关的游戏平台）。

9. 这些帖子是玩家自愿选择进行分享的内容。他们需点击“分享”，应用不会自动分享，游戏不会欺骗玩家。

10. 玩家无需靠分享动态消息来解锁内容。

玩家希望在自己的消息墙分享内容。其他玩家希望看到这些内容。这些是玩家之间颇有意义的社交互动。这是Facebook提供给开发商的合法渠道，开发商需遵守系列规则。某人的垃圾信息是他人的宝贵资源，目前有40%的Facebook用户在该平台体验游戏，这里时常会涌现大量宝贵信息（游戏邦注：此数据系2010年11月4日标准）。

我写此文旨在扭转那些抱怨Facebook游戏垃圾信息用户的看法。（本文为游戏邦/gamerboom.com编译，如需转载请联系：游戏邦）

10 Reasons Why Facebook Game Wall Posts are NOT Spam

by Tami

If you make Facebook games (hell, if you PLAY Facebook games) you’ve heard this before. “These games are spammy, they’re always putting useless crap up on their walls, and it’s incredibly annoying.”  Or you’ve heard “these aren’t games, they’re just spammy cash cow Ponzi schemes built to appeal to the lowest common denominator”.  Well, if you don’t think they’re games then I can’t really help you…but I can tell you that to people who play Facebook games, these posts are not spam.  Here’s why.

1. These posts are relevant to the people playing the game.

2. These posts provide bonuses to the people playing the game, such as coins, collectible items, etc.

3. These posts are the way that players share their achievements with friends, show off things they have earned and worked hard for.

4. These posts are the way that players tell each other that they’re playing the same games.

5. These posts allow Facebook game players to find out about new games to play

6. These posts are only seen by people who play that game, therefore they’re likely to want to see them.

7. These posts can be filtered on the Games Dashboard so players can quickly find what they’re looking for.

8. Sharing to their Facebook wall is an integral part of playing a game on Facebook.  Otherwise, they could go to Kongregate and play somewhere disconnected from their social network.

9. These posts require explicit action by the players to share them.  They click “Share”, the app doesn’t share by itself, players are not deceived by the game.

10. Players are never required to share wall posts to unlock content.

Players want to post to their wall.  Other players want to see these posts.  These are meaningful social interactions between players.  This is a legitimate channel that Facebook has provided to developers with a set list of policies to adhere to.   One person’s spam is another person’s treasure, and with 40% of Facebook users playing games on the social network – there is a lot of treasure happening for a lot of people.

I wrote this as a reference to link to people when they complain about spammy Facebook games.   Feel free to link to it if you encounter the same!

Tami Baribeau is a Product Manager for PopCap Games. She is also the Lead Editor of feminist gaming blog The Border House. She can be reached on Twitter or by email.（Source：tamibaribeau）