对于社交网站bebo来讲可能很多用户都已经淡忘了。2008年的时候bebo以8亿5000万美元的高价出售给美国在线，但事实上bebo在AOL手上并没有任何更好的作为，最终在年初以风传的500万到1000万美元之间的价格出售给了Criterion Capital Partners。
据techcrunch的报道，该网站又开始活跃了，招募了新的首席技术官Akash Garg，Akash Garg曾是HI5的联合创始人。目前bebo的发展趋势可能和HI5相似，重新振作发展成为新的社交游戏平台。
After its spectacular, mostly-cash $850 million sale to AOL in 2008, social network Bebo didn’t really work out for the acquirer. It sold to Criterion Capital Partners for a price reportedly between $5 million and $10 million earlier this year.
Now, it’s hiring again — and an industry source tells us that it is looking to become a social gaming platform, a move reminiscent of another social network’s strategy recently. Hi5, like Bebo, found traction with millions of users in several different countries, but ultimately stagnated as rivals like Facebook and Twitter expanded. Over the past couple of years, it has added a virtual currency, avatars, and most recently a special set of features for developer partners
While we don’t have many more details on Bebo’s new gaming initiative, there are a few reasons why the move makes sense. One is that the company has hired a founding Hi5 executive, Akash Garg, to be its new chief technology officer. He likely has some insights into how or how not to make that type of transition.
Another reason is that Bebo itself continues to have millions of users — although exact monthly usage is not clear — so it has people it can funnel to new gaming features. And finally, Bebo also has experience operating a developer platform, including for games. While it never attracted social gaming companies to the degree that Facebook and MySpace have, it does have a set of APIs to keep building off of. As you can see from the company’s landing page screenshot, it is promoting social games today.
CCP has also hinted at the new direction. Managing partner Adam Levin described the acquisition this way: “The young, highly active user base, revenue history, presence in countries throughout the
world and solid technical infrastructure make it an attractive media platform both as a standalone entity and in the context of our broader investment objectives.”
Facebook, and to some degree MySpace, have been able to offer compelling social networking platforms both because they have highly engaged users and because their products include communication channels that make it easy for users to share gaming activity with friends. Hi5 was the first large social network to try to refocus as a gaming platform, and it’s not clear how well the effort has gone so far. Bebo’s new social gaming strategy seems reasonable given the circumstances — we’ll be covering it as the plans materialize.