gamerboom.com订阅到鲜果订阅到抓虾google reader订阅到有道订阅到QQ邮箱订阅到帮看


发布时间:2011-05-03 15:52:07 Tags:,,

Juan Gril带领Joju Games创作团队,为Atari、Mochi Media、Shockwave和MTV Networks制作网络、社交和多人游戏。有着12年网络游戏开发经验的Juan Gril对未来休闲游戏的关注点发表看法,以下是游戏邦编译的相关内容:








Stop thinking about platforms and start focusing on the people

Game developers are technologists. When we produce a game, we think first of the platform the game should run on, as we feel it’s the most important aspect when designing a game. I’m going to argue the contrary: for any casual game to be successful today, it needs to be designed to work on multiple platforms.

When you tell any casual gamer that the game their friends are talking about can be played on their office PC, but not on their iPad, they’ll just simply ask “why?” If they can watch streaming movies on their TVs, computers, and even iPads, why can’t they play Angry Birds online on their work PC’s?

We organize our industry by platforms. Here we have the console developer, the mobile developer, the social developer, the PC downloadable game developer, etc. Even the conferences we go to are organized that way. We focus too much time talking about what platform the game should be running on (its technical issues and its business models), but don’t invest enough effort talking about the people who play our games.

Up until a few years ago, this made perfect sense. Making a game for the PC used to require a different development framework than for a phone. And phones had different resolutions than PCs. But, it’s becoming increasingly irrelevant what platform your game is developed for in terms of time and costs. Many of today’s smartphones have a higher resolution than the PC version of Plant vs Zombies (800×600). Even development frameworks such as Unity are making it easier to create a cross platform game. Free2Play and Try-and-Buy (which, in fact, is a one time transaction, hence a variation of Free2Play) are taking over the entire industry across all platforms. This business model stability will allow content creators to focus on the content, rather than having to re-learn how to effectively monetize their game.

As a result of the standardization of platforms and business models, game developers can spend more time thinking about designing games around the people who play our games and how their tastes may differ from each other. Girls play games differently than boys, and adults play differently than their children. We can advance industry that appealing to the different groups that play games and creating games that all can enjoy together, no matter the platform or device.

I don’t think it’s a coincidence that most of the time we are developing products which are trying to cater everyone. We spend so much time on technical and business issues that we leave little to make better content. But if movies and television have always tried to create content that appealed to everyone a lot of multi-billion dollar franchises would have never existed. Focus on people, not platforms. That should be the next wave of casual games. (Source: Gamezebo)