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IDC调查:今年第一季度全球手机市场规模增长19.8%

发布时间:2011-05-03 09:46:56 Tags:,,,

据市场调研公司IDC报告显示,由于智能手机出货量快速上升,2011年第一季度全球手机市场规模同比去年增长19.8%。该报告指出,今年第一季度全球手机出货量达3.718亿部,去年同期的出货量为3.105亿部。

Mobile-Phone-users

Mobile-Phone-users

IDC认为智能手机在亚太、中东、非洲和拉美地区的增长尤为明显,这些地区是全球手机市场第一季度销量创纪录的重要动力。

令人意外的是,包括Micromax、TCL-Alcatel等一些功能性手机制造商的发展速度超过了市场平均水平,IDC调研分析师Kevin Restivo指出,这种现象造成了一些顶级手机供应商市场份额下滑。

尽管面临智能手机不断袭来的压力,但功能性手机在出货量上仍然最占优势,IDC预测功能性手机仍然拥有庞大的市场需求,所以它们不会立即退出舞台。

在美国,苹果iPhone和HTC Thunderbolt(由威瑞森引进)是该地区今年第一季度智能手机设备销售的主要动力,黑莓、iPhone和Android移动设备是最畅销的手机,加拿大市场也出现了这种趋势。

在西欧,Android手机和iPhone推动了当地手机市场的缓慢发展,HTC、三星和索爱是该地区最畅销的高端手机。

idc-top five mobile phones

idc-top five mobile phones

从手机出货量来看,苹果仍在IDC的前5强榜单之列(位居第4名),其市场份额增长至5%。

四面楚歌的诺基亚的市场份额虽然从去年同期的34.7%,降至今年的29.2%,但仍然稳居全球手机销量冠军宝座。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Worldwide Mobile Phone Market Grew 20% In Q1 2011, Fueled By Smartphone Boom

According to research firm IDC, the global mobile phone market ballooned in the first quarter of this year, growing 19.8 percent year-over-year, mostly due to the meteoric rise of smartphone

shipments, especially in emerging markets. According to the firm’s Worldwide Mobile Phone Tracker, vendors shipped 371.8 million units in Q1 2011 compared to 310.5 million units in the first quarter of 2010.

IDC posits that smartphone growth worldwide, particularly in Asia/Pacific (excluding Japan, due to the impact of the earthquake and tsunami), Middle East, Africa and Latin America, helped lift the overall market to a record first-quarter high.

Perhaps surprisingly, quite a few handset manufacturers, including feature phone makers such as Micromax and TCL-Alcatel, outpaced the overall market. Kevin Restivo, senior research analyst with IDC’s Worldwide Mobile Phone Tracker, says this trend contributed to share losses of some top suppliers.

Feature phones still represent the majority of mobile phone shipments, even though they are under increasing pressure from smartphones, but IDC says it does not expect feature phones to disappear quickly as there is still strong demand across the globe.

In the United States, Apple’s iPhone and HTC Thunderbolt were two devices (introduced at Verizon Wireless) that helped keep the smartphone category front and center of the overall mobile phone market last quarter. BlackBerry, iPhone, and Android devices were best sellers, says IDC, and the same trend is visible in Canada.

In Western Europe, Android-based phones and iPhones helped grow the market in the seasonally slow quarter. New devices from HTC, Samsung, and Sony Ericsson sold well in most countries in the high-end tiers.

Apple maintained its number 4 spot on IDC’s Top 5 list (see below) thanks to a record quarter for unit shipments. The company also posted the highest growth rate of the worldwide leaders, with market share rising to 5 percent.

Beleaguered Nokia remains the world’s largest mobile phone maker by volume, although its market share dropped from 34.7 percent to 29.2 percent year-over-year.(source:techcrunch


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