据Netpop Research的最新报告显示，以优酷、土豆、新浪微博为代表的中国社交网络的用户渗透率超过以Facebook为主的美国市场。

该调查指出，美国共有1.69亿年龄在13岁以上的宽带网络用户，但其在线时长却逊色于中国，后者共有4.11亿的同类用户，每工作日的平均上网时间为4.8小时，而美国用户平均仅4.2小时。

93%的中国宽带用户（约3.82亿人）在网上发布内容，而美国用户的同一比例仅73%（约1.23亿人）。

social networking in china

调查还显示中国网民更乐于参与各种社交媒介的活动：

·发送和接收电子邮件（中国用户比例为62%，美国为46%）

·在社交网站上发贴（中国为41%，美国是39%）

·上传照片（中国57%，美国38%）

·评价产品（中国50%，美国27%）

·给文章、照片或视频贴标签（中国28%，美国12%）

·更新地理位置（中国17%，美国12%）

·发布微博（中国42%，美国10%）

·通过P2P网站分享文件（中国35%，美国7%）

·发布博客（中国43%，美国6%）

·发布网站（中国22%，美国6%）

·参与虚拟世界的活动（中国14%，美国3%）

·上传播客（中国23%，美国2%）

共有90%的中国网民自称在过去30天中曾访问社交网站，而美国用户的同一比例仅81%。在其他类型的网络活动中，中国用户的表现也比美国用户更为积极：

·分享照片、视频和音频（中国93%，美国55%）

·本地商务服务（中国83%，美国49%）

·参与论坛和邮件群组（中国85%，美国21%）

·微博活动（中国83%，美国17%）

·博客活动（中国78%，美国17%）

·基于地理定位的服务（中国64%，美国10%）

由此可以看出，中国的确是Facebook无法忽视的一个庞大市场，所以中国搜索引擎巨头百度将与Facebook合作的传言也并很有可能成真。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Chinese Use Social Media Way More Than Americans

While China’s social networking sites of choice may be Youku, Tudou, and Sina Micro-blog — but not Facebook –social media has a far greater penetration rate among an obviously larger population.

So says Netpop Research in a new report called “Social Face-Off: A Comparison of U.S. and China Social Media Use.”

The study found that while the United States totals 169 million broadband users age 13 and up, that figure pales in comparison to China’s 411 million, who spend an average of 4.8 hours per weekday online, compared with 4.2 for their American counterparts.

Netpop added that 93 percent of Chinese broadband users 13 and up contribute online, versus 73 percent of U.S. users, resulting in totals of 382 million and 123 million, respectively.

Chinese web users were also more likely to participate in every social media activity studied by Netpop:

* Sending and forwarding emails (62 percent for China, versus 46 percent for the U.S.)

* Posting to social networking sites (41/39)

* Uploading photos (57/38)

* Rating or reviewing products (50/27)

* Uploading video (27/13)

* Tagging articles, photos, or videos (28/12)

* Posting to blogs or forums (47/12)

* Updating locations (17/12)

* Posting to a microblog (42/10)

* Sharing files via a P2P network (35/7)

* Publishing a blog (43/6)

* Uploading audio (21/6)

* Publishing a website (22/6)

* Living in a virtual world (14/3)

* Uploading podcasts (23/2)

A total of 90 percent of Chinese Internet users said they accessed social networking sites in the past 30 days, compared with 81 percent in the United States. And the numbers titled in favor of China in every other category, as well:

* Photo, video, and audio sharing (93/55)

* Local services and commerce (83/49)

* Forums and email groups (85/21)

* Microblogs (83/17)

* Blogs (78/13), and

* Location-based services (64/10).

Whether there’s any truth to recent rumors about a possible partnership with China’s leading search engine Baidu, clearly Facebook has good reason to keep eyeing opportunities in the country. China’s government has blocked access to the U.S. social network since 2009.（source:allfacebook）