社交游戏巨头公司Zynga最近正在为印度市场引进游戏卡，网络银行和SMSe等新款支付方式。目前Zynga尚未公布这一消息，相信印度游戏玩家将在2011年面向更多样化的付费方式。

Zynga

据游戏邦了解，目前Zynga在印度拥有近100名职工。Zynga India的区域经理Shan Kadavil表示Zynga十分注重开发全球发展速度排名第二的印度市场。现在，Zynga游戏已经运营与Facebook，MySpace，Yahoo和iPad，iPhone等全球性平台。

据最近数据显示，Zynga公司拥有月2亿7000万月活跃用户，其中3%到5%为付费用户。通过虚拟货币销售，Zynga公司1美元中可获得约90美分的利润，这一庞大的收入支撑着Zynga继续开发更多有趣的社交游戏。譬如，现在Zynga旗下几款游戏采用了“能量”游戏机制。玩家如诺不愿意等待系统慢慢恢复能量，可以选择使用信用卡，PayPal或游戏卡等方式购买Credits以换取能量。

对此，Shan表示目前正在针对印度市场考虑多种可能性。鉴于广大用户已经适应了手机充值卡的情况下，游戏卡是Zynga India最为优先考虑的支付方式之一。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Zynga, the leading social gaming company on the web which created Mafia Wars and FarmVille, is exploring the introduction of new payment options such as game cards, internet banking and premium SMSes to crack open the Indian market.

Indian gamers can expect these new options by first half of 2011 although the company remained tight-lipped. Zynga, which employs around 100 people in India presently, sees huge monetisation opportunities in the second-fastest growing economy of the world, said Shan Kadavil, country manager, Zynga India. Zynga games are available on a number of global platforms including Facebook, MySpace, Yahoo, the iPad and iPhone.

According to recent numbers, Zynga has close to 270 million monthly active users and out of them around 3-5 per cent pay money to progress in their games. The privately-held company earns close to 90 cents of each dollar in revenue from virtual currency, which helps the social gamers take out-of-turn moves in their games.

For instance, several Zynga games require an ‘Energy’ characteristic to play, which may take several minutes to hours to replenish. For those who don’t want to wait for energy or other goods to replenish, credits can be purchased via credit cards, PayPal and game cards.

“We are considering a number of opportunities for India. The game cards route is the top contender since we have seen how retail cards have been utilised in the telecom (mobile) industry through points of purchases,” said Shan.（Source：mydigitalfc）