日前，游戏开发技术供应商Unity Technologies公司在年度开发者大会Unite 2010上宣布，成立一个名为“Union”的新业务部门，让小型游戏开发商有机会与强大的竞争对手站在同一起跑线。

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据悉，Union部门的业务是面向多种新平台推广由Unity工具开发而成的游戏，这些产品主要针对新型手机、网络电视和机顶盒等平台的用户。

布雷特·塞勒（Brett Seyler）将担任Union部门的总经理兼战略副总裁，他表示，“Union部门为游戏开发者提供了一站式服务，为他们开辟更多营收渠道，使他们摆脱如何创收的苦恼，集中精力开发优秀的游戏……平台运营者也会很乐意通过与许多开发商的一次性签约合作，获得许多出色的作品—-这对双方来说都是一个极大的利好。”

Unity Technologies公司CEO大卫·黑尔加森（David Helgason）表示，Union部门将为小型游戏工作室创造独特的优势。

因为该公司本身就有专门的移植和测试团队，所以Union部门可以帮助开发商轻松实现向多个平台移植游戏的计划，让这些工作室获得80%的营收分成。

据黑尔加森所称，“我们经历过这种情况，就是渴求大量投放于多个平台的优质游戏，但这些资源往往被大型游戏发行商占尽，有了Union提供的服务就不同了，我们会帮助小型开发商建立起一个战略同盟，获得与大型公司同台竞争的资本。我们认为Union部门的成立，使整个产业又向游戏开发机会人人平等迈进了一大步，这个机会以开发技术为起点，但影响会更深远。”（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Unity forms business division ‘Union’ to push engine’s line up

Clearly deciding serving up the engine itself is no longer enough, Unity Technologies has announced it has forged a new business division – dubbed Union – to push Unity titles to new gamers.

Union will take special interest in promoting Unity games on fresh platforms, targeting consumers on new mobile formats, as well as internet connected TVs and set-top boxes.

“Union offers game developers a one-stop route to a wide range of revenue streams, allowing them to focus more energy on making great games instead of worrying about how to make money,” said Brett Seyler, who will serve of general manager and strategy veep for Union.

“Platform owners are thrilled to sign up great games from a variety of developers through a single point of contact – there’s enormous mutual benefit to be unlocked here.”

One stop shop

Announced during Unity’s annual developer conference Unite 2010, CEO David Helgason said Union will serve up distinct advantages for smaller studios that sign up.

Namely, the fact that Union enables developers to port their titles to multiple platforms with ease – the firm itself serving up porting and testing teams and handing 80 percent of all revenue generated back to the studio in question.

“We have encountered a huge thirst for great games from a huge range of platforms, and a broad range of these opportunities are currently only being captured by large game publishers,” Helgason said.

“With Union, we help smaller developers band together to approach these opportunities as one.

“We see Union as a further step on the road to the democratisation of game development – a road that started with technology but can go much further.”（source:pocketgamer）