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每日观察:关注2016年全球移动服务市场规模(7.17)

发布时间:2012-07-17 12:17:02 Tags:,,

1)市场调研公司Infonetics最近报告预测,2016年全球移动网络、语音、信息服务产值将达9760亿美元。

亚太和拉美地区将成为今年增幅最大的市场,由于市场饱和以及经济困境的影响,EMEA(欧洲、中东和非洲)市场增幅将下滑。

mobile-service(from multiscreen.quickplay.com)

mobile-service(from multiscreen.quickplay.com)

去年各地区所有移动数据(游戏邦注:包括短信服务、多媒体短信服务、移动网络)产值都呈现上涨趋势,亚太地区产值超过2.5亿美元,占据最大收益比例。

但去年语音服务收益下降了0.8%,但分析师指出虽然北美和亚太地区移动运营商有40%以上收益来自移动宽带及信息服务,但这并不意味着手机短信及语音服务已走向末路。

2)RIM首席执行官Thorstein Heins在最近采访中承认,游戏并非黑莓DNA,但开发者对BlackBerry 10(游戏邦注:其发布时间已延迟到2013年初)的支持有助于该平台出击游戏市场。

blackberry-10(from blackberryexclusive.com)

blackberry-10(from blackberryexclusive.com)

他表示虽然游戏也是黑莓平台支持的服务之一,不过RIM不会开发自己的游戏,但会支持游戏开发者向其发布杰出的作品。

3)据路透社报道,诺基亚近日削价出售旗下拳头产品Lumia 900,将原先的99.99美元降至49.99美元。其中原因之一是当前的Lumia设备操作系统只能升级到Windows Phone 7.8版本,无法升级到将于10月份发布的Windows 8操作系统。

nokia-lumia-900(from pocket-lint.com)

nokia-lumia-900(from pocket-lint.com)

诺基亚将于本周四宣布第二季度财报数据,预计该季度诺基亚智能手机销量约1000万部,远逊于三星的5000万部和苹果iPhone的3000万部。

4)据MacRumors报道,苹果发布最新手机操作系统iOS 6测试版本,支持开发者测试该版本新功能。

iOS 6(from venturebeat)

iOS 6(from venturebeat)

该版本新功能包括控制GPS导航系统的音量,设置导航语言,另外还可根据所在国家惯例选择地图设置方式;另外还支持针对iPad的Siri功能,绑定Facebook,以及通过移动网络使用FaceTime等功能。

5)据insidemobileapps报道,Zynga首席营销官David Ko在最近采访中介绍了公司移动发行计划的相关详情。据其所称,Zynga目前拥有两大吸引开发者加入该计划的优势,其一是Zynga网络规模,其二是Zynga引导开发者在手机游戏中成功植入社交机制的决心。

zynga-chief-mobile-officer-david-ko(from itechpost.com)

zynga-chief-mobile-officer-david-ko(from itechpost.com)

他表示Zynga移动发行计划将面向所有开发者开放服务,因为Zynga将此视为一个吸引非Zynga核心用户的游戏渠道。

6)据games.com报道,由YesGnome公司推出的iOS游戏《Zombie West》结合了城建与塔防游戏玩法,要求玩家完成建设家园和商店的任务,种植并收割庄稼,玩家建设的楼房越多,就可以为越多幸存者提供免受僵尸袭击的避难所。但玩家的防御工事也并非固若金汤,那些僵尸会随机攻击城墙,迫使玩家派遣自己的牛仔击毙僵尸以免家园受损。

zombie-west(from games)

zombie-west(from games)

虽然这种结合城建与塔防元素的玩法甚为罕见,但该游戏所采用的这两种元素都相对简单,所以在游戏趣味性上仍有所欠缺。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Total mobile revenue to nudge $1 trillion by 2016

by Zen Terrelonge

Market will grow six per cent this year, despite global economic woes.

Research firm Infonetics reckons the global market for mobile web, voice, and messaging services will hit $976bn by 2016.

And it says the market will grow this year too, with emerging markets Asia Pacific and Latin America are set to account for the highest growth. However, EMEA is set to fall, a result of an overcrowded market and economic troubles.

Meanwhile, mobile data (SMS, MMS, mobile web) revenue was up in every region last year, unsurprisingly fuelled by rising smartphone use, while APAC accounted for the largest revs with more that $250 billion.

Voice revs dropped last year, but only by 0.8 per cent, showing that there’s still an interest in people actually speaking to each other despite the ubiquity of OTT messaging and social media.

Stéphane Téral, principal analyst for mobile infrastructure and carrier economics, Infonetics Research, said: “Already in North America and Asia Pacific, mobile operators derive over 40 per cent of their mobile revenue from mobile broadband and messaging.

“But, while mobile broadband is no doubt the fastest growing revenue stream for operators, mobile messaging and voice aren’t dead just yet, not by a long shot.”(source:mobile-ent

2)RIM rules out making games for BlackBerry 10

by Keith Andrew

RIM CEO Thorstein Heins has admitted games aren’t typically part of the BlackBerry DNA, but claims developer’s support for the forthcoming BB 10 will help trigger the platform’s fightback.

Speaking to TechCrunch, Heins – who took over as CEO back in January – said, first and foremost, he is looking for BB 10 to meet the needs of BlackBerry’s core, largely enterprise-based, audience.

The addition of games he suggested, however, means consumers won’t be left out in the cold either.

Game on

“The pep talk is that we will continue to make the people that use a BlackBerry successful,” said Heins when asked how he will appeal to BB’s core users.

“That is really the DNA. It just allowed people to manage their life and have a very comfortable way of communicating.

“So the strength in this whole social network and the strength is also in other elements that are not particularly BlackBerry elements, like gaming, because the platform supports it.”

However, while games will have a role to play, Heins said RIM wouldn’t look to play a hands on role when it comes to serving up top titles.

“We will not develop our own games, but the platform we are building allows game developers to program and to deliver really fantastic-performing games,” he concluded.

Heins optimism regarding BB 10 – which, he claimed, would get RIM “back in the full touch game” – comes despite the platform’s launch being delayed until early 2013.(source:pocketgamer

3)Nokia cuts US price of Lumia 900 to $50 in attempt to drive volumes

by Jon Jordan

Further to the news that Nokia isn’t selling many Lumia devices in North America, the company has acted.

It’s cut the price of its flagship Lumia 900 device (on a two year contract) from $99.99 to $49.99.

Of course, one of the issues with the current Lumia range is that it won’t be upgraded to the full Windows 8 OS when that’s released in October. Instead they will get the Windows Phone 7.8 update.

Bad news

The move happens prior to the announcement of Nokia’s Q2 figures this Thursday, which aren’t expected to be good.

Nokia is expected to have sold around 10 million smartphones during the quarter, compared to 50 million for Samsung and 30 million iPhones from Apple.

Nokia’s already weak share price has been hit by the news, down 3 percent today.(source:pocketgamer

4)Apple releases the latest iOS 6 tester to developers

Meghan Kelly

Apple released the latest test-version of its mobile operating system iOS 6 today, available to developers who will test and report bugs on its newest features.

The majority of the updates seem to be in the map app department. According to MacRumors, these include the ability to control the volume of the GPS navigator voice assistant, and to set the language in which the navigator dictates directions. Should you be in a country using the metric system, you can also change the map to show kilometers as opposed to miles miles. And developers are reporting more 3D-imaging as well as traffic and construction alerts.

This version is called Build 10A5355d and can be downloaded only if you own a developer account. Those hoping to get a sneak peek will have to wait as Apple is on a tear, taking down websites selling extra developer accounts.

Apple announced iOS 6 and the new maps app at its developer conference WWDC in June. The company says the mobile operating system will be released this fall, and has a bunch of shiny, new features such as Siri for iPad, Facebook integration, and FaceTime calls over cellular networks. FaceTime also popped up in this iOS 6 beta, as developers are now seeing “answer” and “decline” buttons for FaceTime calls.

Apple is holding its third quarter earnings call July 24, where we may hear a bit more about what’s to come. Check back for full coverage of the call on VentureBeat.(source:venturebeat

5)Zynga’s David Ko opens up about Zynga’s mobile publishing plans

Mike Thompson

When Zynga announced its mobile publishing program at June’s Zynga Unleashed event, details about the program were left vague. Recently, Zynga CMO David Ko talked to us about the program, unveiling some details about what developers can expect to get out of partnering with Zynga and what Zynga itself is looking for.

The mobile publishing scene is crowded these days, with groups like EA, 6waves, Activision and even Konami working with third party developers to put out titles for iOS and Android devices.

According to Ko, this means developers are the ones who ultimately win.

Zynga has two assets at its command to tempt developers into the program: the sheer size of its network and the fact that it’s willing to teach developers how to successfully implement social mechanics in a mobile title. “We have a network that’s curated today around mobile gaming,” Ko explains. “We’re really focused on the social aspects, so if a developer wants to learn about social, we’re the best to learn from on both mobile and web.”

The company is still keeping quiet on the actual details about what the revenue share is like and whether or not it’s negotiable, but we now know the program will vary depending on the situation. “Our partnership program is not one-size-fits-all,”  Ko tells us. Instead, the program will have different tiers with different revenue models, and Ko says they won’t be different from other publishing deals in the industry.

Third-party titles will receive similar promotion to Zynga’s own games. Ko says the titles will be part of the Zynga network and, as such, will be cross-promoted like internal titles. Ko also says there are more details to come regarding the advertising and promotion of Zynga’s published games.

Ko says Zynga doesn’t have a specific number of developers it’s looking to work on publishing with. “We just opened our doors to everybody,” he says. The reason for this open door policy is because Zynga is treating its new partners program as an opportunity to add games that would appeal to gamers outside the company’s core audience.

“We can’t hit every type of genre, but we know our players want to play different types of games,” he says. “I’m open to having as many developers as we can, big and small.” As a result, Zynga is keeping an eye out for developers who are “diamonds in the rough,” with solid IP that might not otherwise be discovered on the mobile market.(source:insidemobileapps

6)Zombie West mixes city-building with tower defense on iOS

by Brandy Shaul

City builders on iOS are fairly common, as are tower defense games, but combinations of the two are still fairly rare. In comes Zombie West, a game that outwardly appears and even plays much like a simple city-builder set in the old west, but contains tower defense elements to always keep you on your toes.

The majority of gameplay sees you completing quests by constructing homes and businesses, planting and harvesting crops and tending to animals in your wild west town. The more buildings you construct, the more opportunities for safe haven survivors will have from the zombies that are roaming free outside of your city’s limits (unfortunately, the cause of the apocalypse is unknown). However, your perimeter isn’t completely solid, as zombies will randomly appear to attack your city, forcing you to put your cowboys to work in taking them down before they can destroy your town’s buildings or worse.

The tower defense action happens automatically, with zombies following set paths on the ground, giving you a good indication of where you should place your larger structures that can house cowboy defenders. You’ll earn coins as profit when defeating zombies, giving you a chance to build more structures and hire more cowboys, and so the cycle goes as you rack up more kills on the in-game meter and make your town ever-larger and grander away from the bleak world outside.

All things considered, Zombie West deserves a lot of credit for trying something new, but the interface is a bit unintuitive at first, leaving you to figure out the tower defense gameplay on your own through practice. It’s also disappointing that we can’t actively fire on zombies during these battles, as it would have given us something else to do other than simply watch as zombies are mowed down by our brave cowboys.

Unfortunately, while Zombie West combines city-building and tower defense, both elements are fairly basic, so the novelty of the combination does wear off rather fast. Still, if you just like the theme (either the wild west theme or zombies in general), there’s probably enough entertainment value here to warrant the free download. (source:games


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