1）应用分析公司Xyologic最近观察了下载量前1000名的Android应用所采用的广告网站服务，发现谷歌移动广告平台AdMob毫无悬念地成为最大赢家。

在这1000款Android应用当中，近半数产品采用了移动广告或通过SDK的广告交易网站。其中约89%采用AdMob SDK，居其于次的是Millennial Media，采用这个广告网站SDK的应用占比34%，而采用InMobi广告SDK的应用则占22%。

mobile ad networks on Android(from Xyologic)

AdMob于2009年收购的中介代理服务AdWhirl在这些Android应用中占比19%，其竞争对手Mobclix（已被Velti收购）占比15%。这些中介代理服务主要帮助开发者将多个广告网站的广告结合起来，挑出可实现最理想eCPM的广告。

而AdMarvel、Smaato、Burstly、Mopub、Nexage、Fiksu和Jumptap等广告网站在前1000名Android应用中各自所占份额甚至不足3%。

Android ad SDK provider(from Xyologic)

22%的此类Android应用在上个月采用了一种以上的广告网站SDK。

从总体上看，这1000款应用在10月份的下载量达3.4亿次，约占Android应用当月总下载量的54%。谷歌曾于5月份宣布Android应用在1亿部激活设备上的装载量已达45亿次，并于近日透露Android激活设备达2亿部，据可靠消息称Android应用装载量已超过80亿次。

2）折扣促销网站MyVoucherCodes最近调查显示，57%英国智能手机用户很怀念之前简单易用的功能性手机，有34%受访者对自己现在的智能手机并没有什么感觉。

24%用户希望返回功能性手机时代，但也有76%用户更喜欢自己目前的手机。

调查还发现平均每名受访者换过10部手机，目前使用iPhone的用户占29%，黑莓用户占26%，HTC用户占19%，诺基亚用户占17%。

在那些怀旧的用户当中，2000年发布的诺基亚3310是他们的最爱。

3）Citigroup最近宣称亚马逊将于2012年假期季时发布一款Kindle智能手机，并预测这款中档移动设备制造成本应该介于150至170美元，亚马逊很可能按成本价零售该智能手机。

amazon smartphone(from wadeagnew)

该移动设备制造商是TMS公司（亚马逊Kindle电子阅读器制造商），分析师称从过去三年Kindle电子阅读器持续热销，以及Kindle Fire平板电脑被看来的情况来推测，智能手机也将成为亚马逊再获突破的重要一环。

4）手机游戏公司Ngmoco持续扩大其瑞典团队规模，最近通过Twitter宣布两名前游戏行业元老Tony Davis和Vesselin Efremov加入公司团队。

Davis在Crytek公司已有10多年工作经验，曾任《孤岛危机2》制作人以及《Ryse》项目总监，现在是Ngmoco高级设计师。

Efremov则是前Black Sea Studios美术总监，现任Ngmoco高级美术设计师（游戏邦注：Black Sea Studios于2008年被Crytek收购）。

Ngmoco瑞典工作室成立于今年6月，之前仅有总经理Ben Cousins一名成员，前Crytek高管Senta Jakobsen后来也加入该工作室。

5）Yankee Group最近调查发现，用户对亚马逊平板电脑支持率仅次于苹果，有13%受访者称比起三星、摩托罗拉、RIM和惠普（游戏邦注：这些品牌的平板电脑问世时间比Kindle Fire提前6到10个月），他们更愿意选择亚马逊平板电脑。

tablet brand(from Yankee Group)

但需要指出的是，Yankee Group调查样本仅230人，为了进一步研究其调查结果的准确性，科技博客Gigaom根据过去30天所有平板电脑品牌人气指数（排除已停产的TouchPad）创造了一个谷歌趋势图，结果发现Kindle Fire在此同样仅次于苹果iPad。

Goolge Trend(from gigaom)

6）市场调研公司BlueKai最近针对iPad用户的调查发现，最有意向购买iPad的用户集中在富人、男性、电子游戏玩家、宠物主人这些群体中。

调查还指出，46%拥有平板电脑的家庭年收入超过10万美元。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

typical iPad buyers(from BlueKai)

1）Google’s AdMob is The Ruling Ad Network on Android Followed by Millennial, InMobi, Xyologic Finds

Kim-Mai Cutler

Berlin-based Xyologic, an app tracking company, went and looked at the ad networks that the top 1,000 most downloaded Android apps use. It turns out — and there’s no surprise here — that Google’s own AdMob is the leader, and by a longshot.

About half of the most-downloaded apps on the Android platform access a mobile ad or an ad exchange network through an SDK. About 89 percent of these use the Android SDK, followed by Millennial Media which reaches about 34 percent of the apps that have some sort of advertising SDK. Kleiner Perkins and SoftBank-backed InMobi comes in at 22 percent of the top Android apps that use a mobile advertising SDK.

AdWhirl, which is the mediation layer that AdMob acquired in 2009, reaches 17 percent of the top 1000 Android apps with an advertising SDK. Palo Alto-based rival Mobclix, which was acquired by Velti, has 15 percent. Mediation layers help developers incorporate ads from multiple ad networks and pick the ones that are going to pay them the most on an eCPM basis (or cost per 1,000 impressions).

The last handful of advertising companies like AdMarvel, Smaato, Burstly, Mopub, Nexage, Fiksu and Jumptap had comparatively negligible reach, with each having less than 3 percent of the top downloaded apps with advertising SDKs.

Less than one-quarter or 22 percent of the Top 1000 download apps on Android last month incorporated more than one ad network SDK. That means that half of the apps that do access mobile advertising networks use more than one of them.

Overall, the 1,000 apps that Xyologic looked at attracted 340 million downloads in October, about 54 percent of all Android downloads that month. Google last shared cumulative app install numbers in May, when it said the platform had seen 4.5 billion installs on a market base of 100 million activated devices. Yesterday, it revealed that the platform now has double that number with 200 million activated devices and we understand from a well-placed source that Android has passed 8 billion cumulative app installs.（source:insidemobileapps）

2）24 per cent of smartphone owners wish they had a feature phone

by Zen Terrelonge

Nokia 3310 set to make a comeback?

Discount and promotions site MyVoucherCodes claims not all of the UK’s smartphone users are content.

Results show 57 per cent prefer the simplicity of earlier devices from yesteryear, while 34 per cent are unimpressed with their latest mobile.

The report says 24 per cent long to return to an old device, while 76 per cent prefer their current mobile.

The average user has had ten mobile phones and when asked what their current handset is 29 per cent said iPhone, 26 per cent said BlackBerry, 19 per cent said HTC and 17 per cent said Nokia, according to the report.

Mark Pearson, chairman of MyVoucherCodes.co.uk, said: “It’s fascinating to find out that a quarter of people actually prefer their earlier handsets to the ones they have now. Whilst mobile phones were a lot simpler about ten years ago, the transformation to today’s smartphones has been huge.

“Whilst older handsets are perhaps simpler to use, the mobile phones that are available today offer so much more! There are countless numbers of apps available, not to mention internet access and social networking opportunities. It would be interesting to see how people would cope if they actually did replace their current phone with an older model!”

Nokia’s 3310, which was launched back in 2000 was highlighted as a user favourite.（source:mobile-ent）

3）Amazon to release Kindle smartphone for Q4 2012?

by Zen Terrelonge

Non-existant devices expected to cost up to $170 to create.

Analyst Citigroup claims the online marketplace will release a Kindle smartphone in the 2012 holiday season following the success it has seen since entering the e-book and tablet market with the Kindle and Kindle Fire respectively.

Analysts Mark Mahaney and Kevin Chang believe the device will be developed in light of their “supply chain channel checks in Asia.”

In May, Mahaney, Citi internet research analyst accurately predicted that Amazon would release a Kindle e-reader under $100 by the end of 2011.

The firm claims a mid-range device will cost between $150 to $170 to produce and thinks Amazon will retail the phone either at cost or under, which is something the marketplace is rumoured to be doing with Kindle Fire.

Mahaney and Chang are under the impression electronics manufacturer Foxconn International Holdings is developing the phone with Amazon, but that the final product is to be manufactured by Hon Hai’s TMS group, which creates Kindle e-readers.

Mahaney says: “With the clear success of the Kindle e-Reader over the past three years, and Kindle Fire possibly succeeding in the low-priced Tablet market, we view [a smartphone] as the next logical step for Amazon.”（source:mobile-ent）

4）Former Crytek Staffers Davis, Efremov Join Ngmoco Sweden

by Mike Rose

Mobile games company Ngmoco continues to expand its new Sweden-based branch, with general manager Ben Cousins announcing that the studio has hired two more industry veterans.

Cousins revealed via Twitter that Tony Davis and Vesselin Efremov, both of whom originally worked at Crytek, have joined the mobile games studio.

Davis, who had previously worked at Crytek for over 10 years and held such positions as producer on Crysis 2 and game director on Ryse, has joined Ngmoco as senior designer.

Meanwhile, former Black Sea Studios art director Efremov has joined Ngmoco as senior artist. Black Sea was acquired by Crytek back in 2008.

“Great to help someone as senior as Tony get back to building content after being a manager,” said Cousins. Davis will be working for the studio remotely from Germany.

Of Efremov, Cousins said, “Artists with vision and practical skills are very hard to find. Vesselin is one of the best candidates I’ve interviewed for this type of role.”

“Vesselin will be initially working for us remotely from Bulgaria, finding a beautiful and appealing visual design for our first title.”

The Swedish Ngmoco branch was originally founded in June with Cousins the sole staffer. Soon afterward, former Crytek director Senta Jakobsen joined the studio.（source:gamasutra）

5）Tablet buyers look to Amazon over Samsung and others

By Kevin C. Tofel

Tweet inShare22Amazon’s Kindle Fire tablet has only just launched this past Monday and yet it may have captured the attention of consumers over older tablets. In a poll asking which brand of tablet people expect to buy, the Yankee Group found that Amazon was the No. 2 response, behind Apple. The 13 percent who responded in favor of Amazon exceeds that of Samsung, Motorola, Research In Motion and HP, all of which have had tablets on the market for 6 to 10 months prior to the new Kindle Fire.

The survey size of 230 is small, so taken alone, it doesn’t point to any sweeping conclusions about tablet brands. But when added to other data points, the survey should at least concern the current Android tablet makers. Essentially, a new tablet device that competes well on price and focuses on a few primary mobile activities may be more desirable than a higher-priced slate that’s been available for some time and offers a wider feature set and greater flexibility. Surprisingly, Barnes & Noble doesn’t appear in the survey, so my guess is that it wasn’t an option to choose.

For a second data point — and out of curiosity — I created a Google Trends graph for all of the tablets and brands over the past 30 days. I left out the TouchPad, because at this point, it’s not for sale. What happened when I ran the trend chart? The Kindle Fire came in second to the iPad here as well.（source:gigaom）

6）iPad buyers are exactly who you think they are, but with pets (infographic)

Sean Ludwig

Although the $199 Kindle Fire hybrid e-reader and tablet has captured a lot of consumer attention in the last few weeks, Apple’s iPad is still the most popular and desired tablet device across the board, especially with kids. With the holiday season coming up, the likelihood of tablet purchases is greatly increased because there are so many unique options at different prices.

But which segment of the public is most likely to actually purchase an iPad this holiday?

Marketing data firm BlueKai has determined the most likely buyers of the iPad are currently wealthy, male, video-game-playing pet owners. (The last one’s a little weird, but adorable.) Another important factor that tells you who’s buying iPads is that 46 percent of tablet-owning households earn more than $100,000 a year. Most likely the average income for tablet owners will decrease as less-expensive tablets like the Kindle Fire and Nook Tablet to get more popular, but even with those factored in, we’d expect the iPad to remain the king in the tablet space for quite some time.（source:venturebeat）