据最新调查结果显示，由旧金山社交游戏开发商Funzio推出的《Crime City》用户人数在今年1月份已达650万，而去年10月的这一数据仅200万。据游戏邦了解，该游戏取得这种突破，与广告服务公司AdParlor在Facebook推出的锁定目标用户的大型广告营销活动有关。

crime-city

在该广告活动中，AdParlor采用了用户追踪功能，搜集与游戏用户相关的信息，包括追踪每名用户在游戏中逗留的时间长度，以及闯到的关卡级别等。

除了追踪用户在游戏中的行为，AdParlor还将广告锁定了男性用户，通过测试逐渐搜集了许多不同的结果。AdParlor根据年龄、性别和种族等差别对锁定目标用户的广告活动进行了相应调整，游戏邦获悉，该活动还采用了排除法和锁定社交目标市场等方法。

这项活动取得了显著的成果，在短短数月时间中，《Crime City》的用户从200万上升到了650万，用户对这款游戏的评价也达到了4.9分（满分为5分），而且这是唯一一款得到50多万用户打分的社交游戏。Funzio与AdParlor从中认识到，有所选择地针对目标用户投放广告，更能有效扩大用户规模。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Developers: How To Gain 4.5 Million Users In A Few Months

Crime City, developed by Funzio –a small social gaming company located in San Francisco – went from 2 million users in October of 2010 to 6.5 million users in January 2011. According to a recent case study,  AdParlor — an advertising company dedicated to managing large Facebook advertising campaigns — worked with Funzio to define the game’s target audience.

AdParlor immediately incorporated more user-tracking features to enhance the information gathered about Crime City’s user base. The idea behind this was to track how long a user would stay

on the game, as well as the level the user reached.

Along with user-tracking, Ad Parlor targeted ads geared towards males. Little by little, the company went through different results they obtained from tests. Demographics became imperative: changing the age, gender and race for targeted ads became essential. Exclusion and social targeting were both employed for Ad Parlor’s campaign.

The results of the campaign were outstanding. Within a few short months, Crime City went from 2 million users to 6.5 million. Also, with regards to rating, the game currently has a rating of 4.9 out of 5 by its users — the only game to be rated this high with over 500,000 users. Funzio and Ad Parlor learned that tweaking ads for a target audience really helps define a useful user base.（source:socialtimes）