作者：Jon Jordan

我们都知道King正在快速发展着。

基于休闲在线游戏门户网站，该公司通过将旗下最受欢迎的游戏带向Facebook而取得了巨大的成功，并通过跨平台发展也将游戏带到了手机上。

尽管该公司第二款手机游戏《Candy Crush Saga》仍是当前全球最畅销游戏之一，但很多人想知道的是该公司的第三款游戏又会取得怎样的成绩呢？

在Facebook上的巨大成功

在该公司的Malm?工作室所开发的游戏《宠物大营救》是一款匹配砖块的益智游戏，玩家需要在此营救宠物们。

这款游戏在Facebook上取得了巨大的成功，获得了第3位的排名以及将近2700万的月活跃用户基础（根据AppData）。

而根据MetricsMonk的估算，这款游戏的排名应该是第2，且拥有3200万的月活跃用户。

metricsmonk-pet-rescue-saga-facebook-mau-july2013（from pocketgamer）

不管怎样，它的确拥有巨大的Facebook玩家，但是该公司该如何将这种成功转移到手机平台上？

iOS和Android

《宠物大营救》软件是在5月末发行于iOS上，并在6月12日左右出现在Google Play上。

根据Distimo的内部分析，在iOS平台上美国市场（游戏邦注：作为最大的单一市场）的收益占60%，而在Android平台上则占40%。

从总收益来看，Distimo估计《宠物大营救》在发行后前五周内将会在美国市场上生成150万美元的收益。

distimo-pet-rescue-saga-ios-android-comparison-july2013（from pocketgammer)

单在iOS平台上，iPone所创造的收益最多，即占58%，iPad占42%。从该结果来看游戏的成功主要取决于描述和游戏玩法，并未突出iPad大屏幕的优势。

为这款游戏的Android版本带来更多收益的国家应该是西班牙，韩国，印度，越南和南非。

iOS版本最突出的前三个国家（美国，英国和澳大利亚）所生成的利益占该平台创造出的总收益的55%。而在Android版本中，美国，英国和德国所生成的利益则占总收益的67.5%。

畅销榜单上的排名

更重要的是，如今的《宠物大营救》还在继续发展着。

现今它在iPhone美国畅销排行榜上的最好成绩是第14位，在iPad上是第21位。

在Google Play的表现更胜一筹，其最好成绩是畅销游戏排行榜上的第5位。

apptrace-pet-rescue-saga-top-grossing-iphone-us-july2013（from pocketgamer）

apptrace-pet-rescue-saga-top-grossing-ipad-us-july2013（from pocketgamer）

《宠物大营救》在美国iPhone（上图）和iPad（下图）畅销游戏榜单上的表现（来自apptrace数据）

（当着眼于PocketGamer.biz自身的盈利指标时，《宠物大营救》在谷歌上的排名是0.08，而iPad上是0.01，iPhone上是0.03。)

但是这些“最高点”并不是这款游戏生命中的真正最高点。

《宠物大营救》的每日趋势

distimo-pet-rescue-saga-revenue-july2013（from pocketgamer）

（Distimo根据新网页界面估算的《宠物大营救》每日收益）

根据来自Distimo全新网页分析平台对这款游戏的每日收益的估算，我们可以看出这是一款实力超强的游戏，即在过去两周里它的收益一直呈现上涨趋势。

所以尽管有些评论者认为《宠物大营救》不如King之前的游戏（显然他们说的是《Candy Crush Saga》，但是迄今为止的数值还不能证实他们的这一论断，至少从当前项目的成功上来看便不是这样。

（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

The Charticle: Pet Rescue Saga is another jewel in King’s crown

by Jon Jordan

We all know about the rise and rise of King (nee King.com).

Secured on the base – and cash – of its casual online gaming portal, it’s since found massive success bringing its most popular games to Facebook, and thence cross-platform to mobile.

But while its second mobile release Candy Crush Saga remains one of the top grossing global games – what of the company’s third release?

Who let the dogs out?

Developed in the company’s Malm? studio Pet Rescue Saga is a block-matcher puzzler that has you rescuing pets.

It’s been very successful on Facebook, ranking #3 in terms of games, with monthly active userbase of around 27 million (according to AppData).

Alternatively, MetricsMonk estimates it has a ranking of #2, and 32 million active monthly players.

Either way, it has a lot of Facebook players, but how has this success transfered to mobile?

Juicy bone

Pet Rescue Saga soft launched on iOS at the end of May, going global alongside the Google Play around 12 June.

According to Distimo’s internal analysis, US revenue (the largest single market) has been split 60 percent on iOS and 40 percent on Android.

In terms of total revenue, Distimo reckons Pet Rescue Saga generated around $1.5 million in the US during its first five weeks.

Breaking down iOS, iPhone provided the majority of revenue; 58 percent to 42 percent of iPad. This chimes with the presentation and gameplay, which doesn’t really take advantage of the iPad’s larger screen.

Countries where the Android version of the game generated more revenue were Spain, South Korea, India, Vietnam, and South Africa.

The top three countries for iOS – US, UK and Australia – generated over 55 percent of that platform’s revenue. For Android, the US, UK and Germany generated 67.5 percent of revenue.

Wagging tail

What’s more significant, however, is that Pet Rescue Saga is continuing its upwards march.

Its highest position on the iPhone US top grossing chart is #14, or #21 on iPad.

And it’s done much better on Google Play, ‘peaking’ at #5 top grossing.

Pet Rescue Saga’s top grossing performance in the US on iPhone (above) and iPad (below) via apptrace

(Indeed, looking at PocketGamer.biz’s own (quick and dirty) Monetizer metric, Pet Rescue Saga ranks 0.08 for success on Google, compared to 0.01 for iPad and 0.03 for iPhone.)

However, it’s very unlikely these ‘peaks’ will be the game’s highest position over its lifetime.

Distimo’s estimate of Pet Rescue Saga’s daily revenue via its new web interface

As daily revenue estimates from Distimo’s new web analytics platform shows, the game has seen strong, rising revenue over the past two weeks.

So while some commentators have suggested Pet Rescue Saga doesn’t match up to King’s previous releases – notably Candy Crush Saga – this isn’t something demonstrated by the numbers to-date, at least in terms of commercial success.(source:pocketgamer)