1）Distimo最新报告显示，iPhone应用降价三天后的收益会增长95%，而iPad应用降价后的收益增幅则是51%。

多数应用价格变动的区间为1至3美元，其中价格变化幅度最大的是iPad平台的App Store，有20%降价活动的变化幅度超过4美元。

一般来看，iPhone应用降价5天后下载量提升1665%，iPad应用则提升871%。但如果调回原价，这些应用下载量增幅则会受到影响，iPhone应用恢复原价的5天后的下载量会下降46%，iPad应用下载量则会下降57%。

price drops(from insidemobileapps)

price changes range(from Distimo)

iPhone应用收益的价格弹性最低，这意味着iPhone应用收益极易受到降价活动的影响，降价1%可能提升1.2%的收益。而iPad平台的应用价格弹性仅为-0.7，降价1%仅能提升0.7%的收益。

2）据gamasutra报道，Valve联合创始人Gabe Newell最近在德克萨斯大学的演讲中表示，他认为让基于Linux系统的“Steam Box”产品进入用户起居室所面临的挑战并非来自传统主机游戏开发商，而是苹果。

gabe-newell(from cdaction.pl)

在他看来，苹果已经掌握了大量的市场份额，拥有进入用户起居室的相对优势，苹果很容易对主机制造商构成威胁。

3）据gamezebo报道，2013年的国际移动游戏大奖（简称IMGA，将于3月28日开幕）入围名单已经公布，除了《愤怒的小鸟：星球大战》、《Rayman Jungle Run》、《Draw Something》等热作，以及《Waking Mars》、《Lili》、《The Room》等独立开发商作品也同样榜上有名。

IMGA-logo(from gamersdailynews)

该奖项分类包括最佳创新、视觉效果、游戏玩法、故事大奖，以及最佳社交游戏、最佳严肃游戏、大众精选奖。

4）据pocketgamer报道，Mudvark工作室成员Henry Hoffman在最近伦敦的TIGA移动及平板电脑游戏大会上发言表示，从他们的2D益智物理游戏《Mortar Melon》表现情况来看，HTML5游戏的运行性能并没有太大问题。

Mortar Melon(from pocketgamer)

他称工作室使用了一种“业余程序”Construct 2在节省时间和成本的情况下，快速开发了基于HTML5的《Mortar Melon》（游戏邦注：仅用数小时就创建了游戏原型），并将其投放到微软Windows 8平台。

Hoffman原先预计这款游戏在发售头6周可以实现3000次下载量，但实际上该游戏在该时期却创造了10万次下载量，因此他认为Windows 8是HTML5游戏的可行平台。

5）据pocketgamer报道，《愤怒的小鸟》汽水已经首先在芬兰市场面世，并向澳大利亚、新西兰、西班牙和俄罗斯扩展，并将于未来数月进入英国市场。

angry-birds-soda(from meltyfood.fr)

目前这种汽水共有推出4种口味：热带水果、柑橘和菠萝、苹果和梨、橙子和可乐。

6）NPD Group最新报告显示，在2012年第四季度美国前五名热销手机中，苹果产品占据三个席位，iPhone 5、iPhone 4S和iPhone 4分别位居第一、第三和第四名。苹果还是该时期销量排名第一的美国智能手机制造商，市场份额达39%，排名第二的三星市场份额为30%。

apple-iphone-5(from fond-d-ecran.com)

与2012年第三季度相对，iPhone 4销量增长79%，iPhone 4S销量增长43%，iPhone 5在第四季度所有的iPhone销量中占比43%。

从网络流量来看，苹果iOS在所有移动操作系统中占比60.56%，Android占比24.51%。

苹果在假期季的iPhone销量为4780万部，iPad销量为2290万部。

7）移动广告公司Millennial Media最新报告指出，2012年第三季度Millennial广告网络上多数广告印象来自智能手机游戏应用，其中以Android平台最为领先，其游戏广告印象在Millennial平台占比64%（该平台有52%的广告印象来自Android设备）；iOS游戏广告印象排名第二，占比30%。

2012年第三季度，该平台有74%的广告印象来自智能手机设备，其他移动设备（如平板电脑及电子阅读器）广告印象则占比将近四分之一，功能性手机占比3%左右。

game applications(from mobilemix)

2012年Millennial平台上排名第一的应用类型是游戏，其中来自街机游戏的广告印象最占优势（占比30%），其次是文字游戏（占比26%），第三是益智游戏（占比19%）。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

1）Survey Report: Android And iOS Most Popular Development Platforms, But Developers Looking For Alternatives

by Tiuri van Agten

We’re please to share our first monthly publication of 2013. This month’s publication focuses on the effect of price changes on download volumes and revenue in the Apple App Store for iPhone and iPad. Many developers discount their apps from time to time, with some of them being very successful. We take a look at our data to learn from their strategies. Does it reallypay off to discount your app, and to what extent if so?

Sizes of Price EventsThe majority of price changes are within a $1.00 to $3.00 range. The largest price changes are in the Apple App Store for iPad, twenty percent of all price events involved a change larger than $4.00 in this store.

The Effect on DownloadsThe effect of a price drop is more intensive in the Apple App Store for iPhone than it is in the Apple App Store for iPad. On average, cumulative downloads grow by 1665% five days after the price drop in the Apple App Store for iPhone, while the growth is 871% on the iPad. However, the effect on downloads of a lower price ends, when the price increases again. Download volumes in the Apple App Store for iPhone drop by -46%, aggregated over five days after a price raise. In the Apple App Store of iPad, the drop in downloads is somewhat higher, -57%.

The Effect on RevenueThe effect of a price drop on revenue is significant and is already visible within three days after a price drop. This effect is more intense for application on the iPhone than it is for iPad applications. Moreover, the effect on revenue becomes larger in the long run in both the Apple App Store for iPhone and iPad. Revenue from one-off fees and in-app purchases are both contributors to this increase in revenue in the long run.

Price Changes most effective on the iPhoneThe price elasticity on revenue in Apple App Store for iPhone is the lowest, which means that revenue reacts most heavily on any price change in this store. Here, a 1% price drop leads to a 1.2% revenue increase within five days. The price elasticity in the Apple App Store for iPad is -0.7, which indicates that a 1% price drop causes a 0.7% increase in revenue.（source：distimo）

2）’I think Apple rolls the console guys really easily.’ – Gabe Newell

By Frank Cifaldi

“The biggest challenge, I don’t think is from the consoles. I think the biggest challenge is that Apple moves on the living room before the PC industry sort of gets its act together.”

- Valve co-founder Gabe Newell is fighting hard to get a Linux-based “Steam Box” into living rooms, and he doesn’t see the traditional console makers of the world standing in the way of that. He sees Apple.

“The threat right now is that Apple has gained a huge amount of market share, and has a relatively obvious pathway towards entering the living room with their platform,” Newell told students at a recent University of Texas lecture.

“I think Apple rolls the console guys really easily.”（source：gamasutra）

3）International Mobile Gaming Awards nominees announced, €1 million in TV ads up for grabs

By Patrick Elliot

The nominees for this year’s International Mobile Gaming Awards (IMGA) – which kicks off March 28th – have been revealed, and the selected curation of this year’s finest mobile games truly runs the gamut. There’s smash-out hits like Angry Birds Star Wars, Rayman Jungle Run and Draw Something, as well as lesser-known indie darlings like Waking Mars, Lili and The Room.

The games are broken down across six categories, with winners receiving free television advertising across Europe to the tune of over 1 million euros. Awards will be given out for Excellence in Innovation, Visuals, Gameplay, and Storytelling, as well as Best Social Game and Best Serious Game. There’s even a People’s Choice award, which allows the public to take part and cast votes towards their favorite games. You can cast your vote for that here.

600 games were submitted in all, so take a moment to browse the special few that made it through in the lists below:（source：gamezebo）

4）Mudvark: HTML5 games hitting hundreds of thousands of downloads on Windows 8

by James Nouch

The idea that HTML5 delivers poor performance is “all a lie perpetuated by people who don’t like HTML5 very much,” according to Mudvark’s Henry Hoffman, speaking at TIGA’s Mobile and Tablet Games Event in London.

Detailing the development of Mudvark’s 2D physics puzzler Mortar Melon, Hoffman described his surprise when he first got the game running in HTML5 – and discovered that performance simply wasn’t a problem.

And by building Mortar Melon in HTML5 using “hobbyist program” Construct 2, Mudvark was able to avoid the protracted development times and high costs of previous projects.

Hoffman was able to generate prototypes for the game in a matter of hours, rather than weeks.

Windows gr8

Hoffman also explained the decision to launch Mortar Melon on Windows 8.

Initially, he said, the team was simply attracted to the native HTML5 support that Windows 8 offers.

Mortar Melon

Hoffman admits that he “wasn’t totally convinced” by the platform, but the plan was to use Microsoft’s OS as a testbed before bringing the title to more established gaming platforms.

As such, Mudvark was expecting to rack up roughly 3,000 downloads in the first six weeks on sale.

In the event, Mortar Melon was downloaded 100,000 times during that period, and the studio is considering Windows 8 as a possible primary platform for future titles. （source：pocketgamer）

5）Angry Birds sodas take Russia, coming to the UK soon

by Matthew Diener

Here at Pocket Gamer, we’re always thirsty for Angry Birds news – and our desire to keep on top of Rovio’s releases wouldn’t easily be quenched by news of an update for its latest game.

Imagine our delight, then, when we read that Angry Birds sodas – the ones that we learned about in November – will make their way over to the UK soon.

The Next Web caught up with Peter Vesterbacka at the Blackberry 10 launch event – where he was announcing the release of Angry Birds: Star Wars for that platform – and the discussion quickly turned to a chat about the global distribution model for Rovio’s branded soft drinks. Naturally.

Pop the top

Initially released in Finland, Angry Birds sodas have since migrated to Australia, New Zealand, Spain, and Russia.

Vesterbacka said that the sodas should come to the UK “over the next few months” , but that Rovio is considering a “market by market” launch when it finds the right distributors.

Currently, Angry Birds sodas are available in four flavours: Tropic (tropical fruit-flavor), Paradise (mandarin and pineapple), Lagoon (apple and pear), and Comet (orange and cola).

We’ll certainly have our eyes peeled for these delicious, sugary beauties. Once we spot them on British shores, you can be sure that we’ll make good on our earlier promise to do a full hands-on review.（source：pocketgamer）

6）Apple Takes 3 Of Top 5 Spots In U.S. Mobile Phone Sales For Q4 2012, Says NPD

Darrell Etherington

Apple has managed to nab three of the top 5 spots for the top-selling mobile phones in the U.S. during Q4 2012 according to the NPD Group, with the iPhone 5, iPhone 4S and iPhone 4 ranking first, third and fourth, respectively. Apple also retained the crown for best-selling overall smartphone maker, accounting for 39 percent of smartphone sales in Q4 2012, compared to Samsung’s 30 percent.

iPhone 4 sales rose 79 percent compared to Q3 2012, and iPhone 4S sales grew 43 percent sequentially, while the iPhone 5 accounted for 43 percent of all iPhone sales in Q4 2012, which is roughly in line with the numbers we’re seeing out of carrier data as well. It also made up nearly two-thirds of all smartphone sales on post-paid plans with a value over $200, NPD says. Samsung made considerable gains on the year, going up to 30 percent of all U.S. smartphone sales in Q4 2012 from 21 percent in the year ago quarter, but the gains were mostly at the expense of other Android OEMs, including HTC, while Apple’s overall share remained constant.

Net Applications also released its monthly report on mobile OS share, which found that Apple’s iOS increased slightly in terms of traffic, accounting for 60.56 percent of all mobile operating systems, while Android actually took a bit of a dip to 24.51 percent, continuing a decline that has occurred over the past two months from a peak high in November of 28.02 percent. It looks like Apple’s release of the iPhone 5 might have essentially begun to erase earlier gains made by the longer availability of the Samsung Galaxy S III, but Apple still has some ground to make up if it wants to climb back to its 2012 high of nearly 66 percent web traffic share among mobile devices.

Apple’s holiday quarter, which included 47.8 million iPhone sales and 22.9 million iPads, looks to have helped it in terms of remaining the leader in both smartphone and mobile device sales in the U.S., and in keeping the hold it has on mobile browsing. The strong quarter also accounts for Apple’s regaining the role of largest mobile phone maker by volume in the U.S., an honor it reclaimed according to the latest data from Strategy Analytics released earlier today.（source：techcrunch）

7）Millennial Media: Android platform accounts for 64% of games impressions, 12 percent higher than the ad network’s platform average for Android

Scott Reyburn

Millennial Media’s latest Mobile Mix report found that smartphones as well as Android’s operating system, in particular, saw the majority of impressions for game apps on the ad network’s platform.

Millennial Media broke down its impressions data for mobile game apps and developers by mobile OS — Android, iOS, BlackBerry and Windows. Android was the top mobile OS, accounting for 64 percent of games impressions on Millennial Media’s platform, whereas 52 percent of all impressions came from android devices. iOS came in second, with 30 percent of games impressions on its network.

As expected, smartphones accounted for 74 percent of all impressions served on its network for Q3 2012. Non-connected phone devices such as tablets and e-readers grabbed nearly a quarter of Millennial Media’s impressions for the third quarter, with 23 percent. Feature phones made up three percent of all impressions served on the Baltimore-headquartered company’s advertising platform.

To no one’s surprise, games were the No. 1 app category on Millennial Media’s network in Q3 2012 and for every other quarter in 2012, a trend that has been spotted by Flurry and others. Millennial Media broke down which game genre was seeing the most impressions, finding that the arcade game genre had the most impressions in the games category with 30 percent followed by the word game genre with 26 percent and the puzzle genre with 19 percent.

With brand advertising spend continually increasing, mobile game apps have become an integral part of their overall mobile advertising strategy. The top brand advertiser verticals in mobile game applications were travel, entertainment, education.（source：insidemobileapps）