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pocketgamer:谷歌Android广告市场份额与苹果iOS持平

发布时间:2010-11-19 09:27:28 Tags:,,,,

移动广告网络公司Millennial Media上个月的调查结果表明,Android平台在美国的广告营收首次超过苹果iPhone。

本月的调查数据则显示,Android广告市场份额与苹果iOS并列第一。

从Millennial过去几个月的调查数据中可以看出,Android手机的强劲销售,也迅速带动了该平台广告市场的发展。

早在四个月前,Android在所有智能手机平台中,仅占11%的广告市场份额,位居第三名,但现在已经攀升到了37%,苹果iOS广告市场份额同样是37%,但已比上月下跌了9%。

Device OS & Carrier Mix

Device OS & Carrier Mix

Android的广告请求每月增长率为65%,自今年1月以来,Android广告请求已经增长了2182%;

与此同时,苹果平台的广告请求每月增长率已从今年3月的70%,下滑到了32%,可见iOS的广告份额在这几个月中已不断遭到Android的蚕食。

虽然苹果产品的市场份额是25%,同比上月下降了5%,但iPhone、iPod Touch的销售势头仍然不减,这也是苹果连续13个月称雄Millennial手机硬件制造商榜首的原因所在。

Top 15 Manufacturers chart

Top 15 Manufacturers chart

因为Galaxy S产品的出炉(据有关数据显示,Galaxy S是全美第七大最受欢迎的产品),三星产品的市场份额每月增长率达3%,是增幅最大的原始设备制造厂商,市场份额达到17.06%,排名仅次于苹果。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Apple’s US ad share drops 9 percent as Android ties for top spot

Last month saw Android’s ad revenue top iPhone’s according to Millennial Media’s network in the US for the first time.

This month, Google’s OS has also drawn level with iOS at the top of Millennial’s smartphone tree in terms of impressions delivered.

If nothing else, Millennial’s numbers over the last few months have shown the effect of a supposed surge in Android sales on the ad market.

Android assault

Four months previous, Google’s OS held an 11 percent share of Millennial’s smartphone OS mix, grabbing it third spot.

Now it accounts for a 37 percent share, sending it to the top of the table.

Such growth is also illustrated by the 65 percent month on month growth in Android ad requests. Since January 2010, Millennial notes, Android has grown 2182 percent.

That’s compared to an Apple increase of 32 percent over the same period, which goes some way to explaining the speedy erosion of iOS’ ad share in the last few months – down from a high of 70 percent in March.

Super Samsung

Nevertheless, Apple – buoyed by continued strong sales of both iPhone and iPod touch – remains the leading device manufacturer on Millennial’s network for the 13th straight month – its 25 percent share down around 5 percent from last month’s total.

Samsung, thanks largely to the launch of the Galaxy S (which was the seventh most popular handset in the US, according to the firm’s numbers), saw its share rise by around 3 percent month on month – the highest growth percentage of any OEM.(source:pocketgamer)


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