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myspcace游戏实验室可以扭转开发者对facebook的依赖吗

发布时间:2010-05-27 02:38:02 Tags:,,,

上周myspace大张旗鼓高调推出游戏实验室项目试图以此来吸引更多的游戏开发者入驻myspace。但是对于深陷facebook竞争泥潭的myspace在没有足够的用户基础上能够吸引到或者留得住开发者吗?

myspace-facebook-bebo

myspace-facebook-bebo

评论者认为仅仅只是把开发者请到myspace的西雅图或者洛杉矶办公室就能俘获开发者的心或者获得更多的建议吗?对于新上任的游戏主管Manu Rekhi来讲,这可能是一个不错的开始,Manu Rekhi拥有良好的社交游戏运营经验,看起来他的第一步就是想和这些开发者们建立良好的互动关系。可能他现在最想知道的是这些开发者们希望myspace怎样才能成为他们中意的平台。

Facebook_Myspace2

Facebook_Myspace2

这是没有用户基础的悲剧,反过来看facebook和zynga的纷争,可以说那是一场facebook占主导的强势斗争,开发者们很少能有反手之力的。而在myspace,情况看起来有点相反,他们还需要做开发者的工作。

但是这样的举动就能足以改变myspace在社交游戏能力的不利局面吗?对于Neil Vidyarthi来讲,他觉得myspace整体不动的情况下只是想通过游戏来改变格局的难度还是很大的,特别是没有足够的用户基础就没有办法与开发者形成更好的良性互动。

Last week, MySpace launched their new Games Lab pilot program, which aims to “bringing third party developers into our offices to drive collaboration and facilitate great user experiences,” and various gaming blogs are speculating about the news. To me, the question is whether an idea like “Games Lab” will help them establish themselves as a good alternative to Facebook for social gaming or whether they need to do something more drastic.

It seems that MySpace has been attempting to introduce services to get games developers to use their platform for games, and that makes a lot of sense.  The problem is that an initiative like Games Lab really just means to invite game developers in the door and get them to give MySpace advice on what they want.  That is a good start, and is likely part of their new strategy with their new head of games, Manu Rekhi.  We’ve known Rekhi from his past work with Lolapps and know that he has a good grasp on the social games industry, so it looks like his first step is to strengthen relationships with developers and begin asking what they would want for MySpace to become their dream social gaming portal.

Will that be enough to get MySpace on the right track with regards to games?  To me it depends on how radically MySpace is able to change its network.   While the current application directory and selection at MySpace is definitely impressive and easy to navigate, I don’t think being ‘on par’ is enough to stem the tide of players to the biggest game arcade on the web: Facebook.  MySpace needs to distinguish it and perhaps look to sites like OmgPOP.com to see how to really make their social network a gamers’ paradise.  Imagine getting a few ‘MySpace Coins’ every time you listened to a full song or commented on someone’s wall, and then being able to use these coins within the games you played.  A concept like that seems like something that would really get players excited and engaged.

In any case, we’ll continue closely monitoring MySpace’s transition to games and follow Rekhi’s progress.


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