开发者谈手游开发过程中需要注意的几大因素

原作者：Sam S. 译者：Vivian Xue

如今手机游戏成为了一种重要的娱乐方式。开发手机游戏是一个很有趣的过程—如果你知道了取悦玩家们的关键所在。App Store里已充满了各种热门游戏，因此在发行产品前，你得先了解制作一个令人印象深刻的游戏都需要些什么，这是决定你成功或是失败的首要因素。迎合玩家们的期待是唯一的成功要诀。下面是你应该关注的一些因素。

I．这个游戏将如何让玩家们不断感受到乐趣？

玩家们终有一天将会为你的app打分，而决定他们评分高低的关键是游戏本身的吸引力。一些开发商们会犯这样一个错误，为了增强游戏的娱乐性而把游戏设计得很复杂。其实在提高游戏的娱乐性方面，你所关注的应该是这个游戏如何能让玩家们不断动脑思考，并且还会想再尝试一次。要实现这一点，可以通过设置一系列的有趣的益智关卡，或者为玩家们创造一个理由，让他们觉得自己是在参与一场竞争。

II．让一切简单化。

你的游戏设计足够简单吗？玩家们在启动游戏前是否要进行五次操作？一个简单的菜单和教程（游戏邦注告知玩家们在启动游戏时该做些什么）将减少玩家们的挫败感。一个感到挫败的玩家就是一个不满意的玩家。你唯一可以从他们身上得到的是对游戏的负面评论和终身憎恶。

III．共享性

大多数的游戏成功案例都围绕着两点因素，声望和分享。初入游戏行业者几乎没什么名气，不过你可以依靠社交网络的传播和分享，让游戏火起来。《糖果粉碎传奇》（Candy Crush）就是一个很好的例子，这个游戏本质上就是一个老套的消除游戏，没什么特别的。但游戏中的Facebook登录功能和由此而来的竞争却让玩家产生了期待。一款能够迎合人们社交需求的游戏自然会受到喜爱。

Mafia Wars(from wikipedia)

IV．保持真诚

有人会认为所有类型的游戏都已经被创作出来了。这从某种程度上是正确的。但是这不意味着你能随心所欲地复制现有的游戏并且还期望玩家们会喜爱它们。在创作游戏之前，你得先观望一下利基市场中的其它游戏。比如，如果是一个赛车游戏，你应该确保它比当前市场中的游戏更令人印象深刻，或者有一些其它的特色。这样才能让玩家们觉得它是一个不同的游戏。

V. 故事线

有故事的游戏往往会更有趣。射击一波又一波的僵尸在最初的几分钟里可能很有趣，然而，这种子弹穿透缓缓移动的目标的单调性很快就会让这种乐趣消失殆尽。如果玩家能够了解每个关卡背后的目的，他们便有理由继续战斗下去。

VI. 场景

花一些时间思考和设计不同的游戏场景能使游戏更具连贯性。玩家们能够沉浸在这个虚拟世界中并积极地完成一个个任务。在制作的过程中，你需要在更多的场景还是更快地发行游戏之间进行取舍，当然你也可以选择不这么做，但你必须确保它不是一个下载完几分钟之内就能完成的游戏。多创作一些不同的场景和环境，让玩家们能够在每一章节获得不同的体验。

VII. 保持紧张感

一个好的游戏能让玩家们绷紧神经。比如对玩家完成任务的次数进行限制能够让他们产生迷恋和紧张感，并刺激玩家们的竞争欲，从而让他们不断地尝试。

大多数开发者犯的一个常见错误就是把游戏做的太难，玩家根本无法操作。人们喜欢挑战，但对于看起来毫无希望的事物，他们只会放弃，毕竟玩游戏不能当饭吃。明智的做法应该是把简易、困难和超难的关卡随机混合起来，这样可以让玩家保持思考并期待着下一关。

一个好的手机游戏能让玩家不断感受到乐趣，它自然而然地贴近玩家的内心，满足他们的情怀，使玩家们分享它并做出积极的评价。多关注如何取悦你的玩家，不要过度在意盈利。你的游戏自然会受到欢迎——不过首先你得有款优秀的游戏。此外，建立一个用户支持计划，查看玩家们的反馈意见并修复每个新版本的错误。

本文由游戏邦编译，转载请注明来源，或咨询微信zhengjintiao

Mobile games are a great source of entertainment. They’re fun to develop – if you know the key to pleasing your audience. With other popular games already in the app stores, understanding what it takes to create an impressive mobile phone game before launching your project is the first determinant to your success or failure. The audience is and will be demanding. Meeting their expectations is your only key to success. Here are some of the factors you should concentrate on.

How Will it Keep The User Entertained?
At the end of the day, the user will rate your app depending on how captivating it was. Some developers mistake complexity with the ability to entertain. In this case, you should be looking at your app’s ability to keep the brain occupied and make the user want to try it again. This could be through giving the player a series of challenges that task the brain in an interesting way or giving the player a reason to think that he or she is competing against something.

Simplicity
How simple is your approach? Does the player have to go through five activities before finally launching the game? Creating a simple menu and throwing in a tutorial to tell your audience what to do upon launching the game will reduce frustration. A frustrated gamer is a dissatisfied gamer. The only thing you can get from such is a negative review and life-long resentment.

Shareable
Most game success stories revolve around reputation or sharing. Since very few beginners have a reputation, you can always count on social networks to take your new game viral. A good example of a game that played sharing to the top would be Candy Crush. There is nothing so unique about Candy Crush.

It is the old smash your way to success approach. How, the inclusion of a Facebook login and the arising competition made players have something to look forward to. Design a game that appeals to our social life and we will love it.

Authenticity
Someone will argue that all games have been created. This is true to some extent. This, however, doesn’t give you the freedom to dish out replicas and expect people to love them. Before deploying your game, take a look at all other games in your niche. If it is a car racing game, it should either be more impressive than what is on the market or offer additional features that will give your users a reason to think of it as an entity.

Your Storyline
Games that tell a story tend to be more interesting. Jumping from one session of shooting zombies to another can be fun for the first few minutes. However, the monotony of bullets tearing into slow moving target will soon take over. If the player understands the reason behind each level, he or she will have some reason to keep fighting.

The Scenes
Spending some time thinking and designing different game scenes will give your game some continuity. A virtual world that the player can immerse into and actively accomplish quest after quest. Making the trade offs between bundling in more scenes and releasing your game faster could be your doing or undoing. Ensure that the player doesn’t finish the game minutes after downloading it. You want to give them different scenes and environments that will make things feel different with every game play episode.

Do You Keep Them on The Edge?
A good game keeps the player on the edge. You have a limited number of attempts at accomplishing the mission. Such things keep the player hooked and on the edge. They tingle the competitive part of the brain and give a reason to keep trying.

A common mistake most developers make is in making the game too hard to be playable. People do love challenges but will give up the moment things look too bleak. After all, playing the game right won’t put any food on the table. Considering rendering a couple of complexity levels and mixing up easy, hard and super hard episodes in a random manner will keep the player thinking and looking forward to the next game

A good mobile game keeps the player entertained. It innocently appeals to the users compassions and compels them to share and give positive reviews. Focusing on making the player happy and minimizing on your monetization efforts will win you popularity – assuming you have a good game in the first place. Moreover, always have a support plan that looks at user complaints and fixes the bugs with each new version release.（source：linkedin ）