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在展会上展示你的游戏的7大技巧

发布时间:2016-09-22 15:27:00 Tags:,,,,

作者:Dario D’Ambra

很快地我们将展示出《Don’t make love》的第一个游戏演示版本。今年我们已经在一些不同的活动(包括Gamescom Congress,Max Ernst Museum Bruhl des LVR,以及Game Happens)中展示过我们其它的一些小型项目。在整个过程中我们也学到了许多东西并希望在此与你们进行分享。

don't make love(from maggese-games)

don’t make love(from maggese-games)

虽然下列内容并不完整,但毕竟这主要是针对于初次展示:

1.带上你的名片和市场营销资料

这是最直接的,你同时也要记得打印一些游戏截图去吸引人们的注意。

2.准备好电脑

如果你是要在自己的笔记本电脑或PC上展示游戏,你最好事先检查电脑是否能够有效运行并在展示前更新所有内容。你肯定不希望在展示期间遇到需要更新Windows的情况吧。

如果你要在一台机子上展示超过1款的游戏,你就需要考虑删除电脑上的所有图标并只留下要展示的游戏的图标。你还可以将游戏的截图作为桌面背景或屏保。

尽早到达会场,如此你便能够有效且即时设置好所有内容。记得带上你的备份电缆(游戏邦注:如hdmi,usb或其它你的游戏所需要的东西)和耳机(声音是提供完整体验的重要工具)并记得提前清理你的笔记本电脑!

3.准备好游戏

通常情况下你总是希望能够吸引人们去玩你的游戏。如果他们看到的只是你的角色的一个动画或者没人操作的游戏回合,他们肯定不会被吸引吧。

尽管你可以在人们结束游戏的时候重置游戏,但是有可能你碰巧刚好不在场(即你可能离开自己的展台去参加其它讨论会之类的)。这也是为什么我们会建议在游戏中设置一个“展示模式”。换句话说就是,如果当没人在操作你的游戏时,游戏便会开始展示预告片或各种截图。基于这种方式及时你的游戏没人操作也能有效吸引人们的注意。

4.事先问清楚场地中是否拥有足够稳定的WIFI

如果你的游戏需要联网,你便需要事先确保现场的网络连接。

5.拥有好心情

这也是最重要的一点。展示是关于与人们的互动:你必须能够愉悦地和陌生人交谈,并准备好不断重复描述某些内容。如果你看到人们只是看看你的展位但是并未真正走近,请主动去邀请他们。向访问者解释你的游戏是关于什么并尝试着引起他们的兴趣。始终都要保持绝对的礼貌,有耐性且有帮助的。

6.能够应对所有访问者

并不是所有访问者都是一样的,有些人会没玩完你的演示版本或游戏便转身离开,有些人会什么都不说就离开,有些人甚至根本不能理解你的游戏。而不管怎样你都不该因为这些而沮丧。

有些访问者可能并不是硬核玩家,或者根本不是游戏玩家,而你就需要更有耐心地去接待他们并认真解释那些你可能觉得理所应当的东西:你甚至会惊讶地看到竟然那么多人并不习惯于方向键和鼠标的使用,甚至是在游戏产业中。

在访问者中也会有游戏开发者(甚至是一些知名的开发者),这时候你千万不能太过主动,不要主动发问而是等待着他们说出自己的看法。如果他们想要告诉你自己的想法的话就一定会说的。而你应该敢于接受任何批评。

当然你也可能遇到新闻记者,而并非所有的记者都会去尝试你的游戏,不过也不要因此而难过,或许只是因为他们没有足够的时间,你可以选择递给他们自己的名片并询问对方是否能够给你邮箱地址。

7.从玩家身上获得学习

展示是帮助你完善游戏的绝佳机会。你将在此获得一大批潜在的测试者并能够观看他们如何游戏。这是非常有价值的,因为你可以亲自观看人们与你的游戏的互动,并且你一定要勇敢地询问对方你想知道的种种问题。

本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转发,如需转载请联系:游戏邦

7 tips to showcase your games

by Dario D’Ambra

Soon we’re going to showcase the first playable demo of Don’t make love. During the current year we already showcased some of our smaller projects in different kinds of events (from the Gamescom Congress to the Max Ernst Museum Brühl des LVR, passing by the awesome Game Happens). We learned things along the way and we want to share them with the community.

The list of tips below is by no mean complete, and it’s mainly aimed at first timers.

1. Bring your business cards and marketing stuff/merchandise

This is pretty straightforward, and remember that also printing some screenshots of the game could be useful to attract attention.

2. Prepare your computer

If you’re gonna showcase the game on your personal laptop or desktop pc check that everything works fine and try to update everything before the actual showcase. You don’t want to have Windows updates during the exhibition.

If you showcase more than one game on a single machine (it occurred to us) consider also to remove any icon from your desktop and leave only the ones of your games. Consider also to use screenshots of your games as desktop background and as screensaver.

Come early so you can set everything properly and in time, bring with you some spare cables (hdmi, usb or whatever you need for you game), headphones (sound is important to provide a complete experience) and remember to clean your laptop!

3. Prepare your game

Usually you want to attract people into playing your game. If they see just the idle animation of your character or just a session without anyone actually playing that could be not much attractive.

While it’s true that you should be there to reset the game every time someone has finished with it, it can happen that you’re not around (maybe you left your booth to attend some conference). That’s why we suggest to have a “showcase mode” in your game. In other words if for some minutes no one is playing your game it will start to show the trailer or a gallery of screenshots. In this way the game will attract people even if you’re not around.

4. Ask always in advance if there will be a stable wi fi connection.

If your game has online functionalities you probably want to have also a version that works locally.

5. Come with the right mood

This is one of the most important things. Showcasing is about interacting with people: you should be in the mood for talking with strangers, and be prepared for repeating over and over the same things. If you see people that look at your booth without getting closer invite them. Explain to the visitors interested what your game is about and try to involve them. Remember to always be polite, patient and helpful.

6. Deal with all the visitors

Not all the visitors are the same, some of them will go away without finishing your demo or game (if you’re showcasing a short one), some will go away without saying you nothing, others will not understand your game, etc… In any case don’t let you down by this things.

Some visitors may not be hardcore gamers, or gamers at all, be more gentle with them and explain even the things that you give for granted: you will be surprised by how many people are not used to WASD + mouse, even in the industry.

Among the visitors there could be also developers (even famous ones sometimes), don’t be too invasive and wait for their opinion without asking. If they want to tell you what they think, they’ll certainly tell you. And be open to criticism!

Journalists will come as well, not all of them will try your game, but don’t be upset, maybe they just don’t have time, give them your card and ask if you can add them to your mailing list.

7. Learn from your players

Showcasing is a gold opportunity to improve your game. You actually have a crowd of potential testers at hand and you can watch them playing. This is incredibly valuable because you can watch live how people interact with your game, make treasure of what you see and eventually don’t be afraid to ask questions.(source:gamasutra

 


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