作者：Jerry Chew

《华尔街日报》上的一篇文章是这么说的：“东南亚市场中的网络购物仅占零售销售额的0.2%。如果该比例上升至5%，该市场的价值将达到218亿美元。”通过比较，电子商务在中国零售销售额的比重是8%—-从中我们可以看到电子商务很快便会到达发展高潮。不过也是因为中国拥有巨大的游戏需求且政府最近放宽了政策，所以该市场在最近的游戏收益达到了244万美元，甚至超过创造了236万美元的美国市场。

基于较低的准入障碍，这里为小型开发者，电子商务人员和初创企业提供了许多进入市场与在网上赚钱的巨大机遇（游戏邦注：在这里探索所有可行的渠道便是成功的关键），而为了决定怎样的选择适合自己的业务，他们就必须想办法去测试并衡量不同选择。

对于企业所有者来说，在网上营销产品与服务变成了维持业务长久发展的必要选择。不管你是游戏开发或电子商务领域的新手还是资深人士，以下是能够帮助你更有效进行在线营销投资的5大市场营销资讯。

online marketing(from gamasutra)

1.谷歌AdWords不再是唯一可行的在线市场营销工具

我们都知道谷歌的AdWords拥有非常棒的功能，但其实很多业务也可以从ExactSeek Traffic Program，Facebook Ads和Clicksor等其它在线市场营销工具中获益。比起基于工具的能力去调整你的市场营销策略，你更应该去选择一个最适合自己的策略的工具。

利用搜索引擎优化（SEO）去推动网站流量的增长也是必要的。尽管这需要你投入大量的时间，金钱和人力，但是忽视这一点将给你的业务带去巨大的风险。

2.横幅广告越来越没用了

如果你想要提高产品或服务的认知度，那么横幅广告（和其它类型的广告）便是流量的主要来源。但是市场营销者必须清楚，随着如今越来越多消费者对于横幅广告的无视，这种方法也越来越没用了。

根据Digiday和Adobe，在过去两年里有超过400%的横幅广告被网络用户所屏蔽，他们要么是因为误点了广告要么是实在忍无可忍了。此外还有54%的网络用户因为不相信广告而不会去点击它们，这也导致了网页浏览器上的广告屏蔽应用变得更加受欢迎。而比起在网络广告上花钱，你其实还可以找到其它营销产品与服务的方式。这也将引出我们的下一点内容。

3.联盟营销适合缺少人力的初创企业

尽管进行联盟营销非常复杂，但是如果能够选择一个合适的搭档，这便会是一种非常有利且有效的策略，能够帮助你长期吸引对的用户。

有人认为联盟营销只适合那些拥有足够资源和人力的现有企业。但这种说法只适用于10年前，现在有许多像hasoffers.com等SAAS工具能够更轻松且更快速地创造这种一体化过程。iPrice Group的业务开发副总裁Sandeep Raj说道：“我们便在一天内将Zanado.com这样的大型公司整合到我们的网站上。”

根据eMarketer，46%的市场营销者认为联盟营销“非常划算”且能够有效推动业务的发展。所以试看看又何妨？

4.最佳在线营销配方如下

成分：50%的谷歌广告，25%的联盟营销，以及25%的SEO/社交媒体

当提到最佳在线营销组合时，我们不可能找到一种适合所有业务的完美比例。不过幸运的是，与传统市场营销方法不同，现在我们能够实时去衡量在线策略了。

对此我们的建议便是不断去尝试并衡量策略的表现，然后做出相应调整。对于一些立基玩家来说，谷歌AdWrods可能是最有效且最有价值的流量来源。但是对于其他人来说，特别是在更具有竞争性的领域中，选择一些替代方法可能更有效。

（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转发，如需转载请联系：游戏邦）

Online Marketing Facts Every Business (Should) Know by Now

by Jerry Chew

To quote a Wall Street Journal article, “online shopping in Southeast Asia only accounts for 0.2% of all recent retail sales. If it rises to 5%, the market could be worth some $21.8 billion.” By comparison, e-commerce accounts for 8% of retail sales in China – essentially attesting the fact that e-commerce is set to boom very soon. Not to mention China now driving huge gaming demands as it recently generated $24.4 billion in video game revenues due to its recent softening in regulations, as compared to the U.S.’s $23.6 billion.

With a relatively low barrier of entry, there are plenty of opportunities for smaller developers, e-commerce players and startups to enter the market and make money online – exploring all available channels is the key to success – testing & measuring different options in order to determine what performs best for your business.

For business owners, the option of marketing products & services online has become inevitable to ensure your business remains sustainable in the long term. Should you be a newbie or pro in game development or e-commerce business, here are five online marketing facts you should already know to ensure every nickel spent online is worth the investment.

Fact 1: Google AdWords is Not the Only Online Marketing Tools Available
Google may be dominating the online advertising space because it is not the only source for growth. It is without a doubt that Google’s AdWords have great functions but businesses can benefit greatly from other online marketing tools as well such as ExactSeek Traffic Program, Facebook Ads, and Clicksor. Rather than tweaking your marketing strategy based on the tool’s capabilities, it is much more effective to rather choose the best tool to suit your strategy instead.

Driving organic traffic via Search Engine Optimization (SEO) to your site is another essential requirement. Though much investment of time, money and staff is required, businesses that ignore it might face huge risks without the needed expertise to implement an effective online marketing strategy.

Fact 2: Banner Ads Are Becoming Ineffective
Banner ads (and other types of ads) are a good source of traffic if you are looking to create awareness about your product or services. But marketers must be mindful of its limitations as customers nowadays are getting increasingly blind to banners.

According to Digiday and Adobe, banner ad blocking by internet users have grown by more than 400% in the past two years because they either click on it by accident or they find it extremely intolerable. Adding to this, mentions 54% internet users do not click on banner ads because they do not trust it, hence the rise of ad block apps being popular on web browsers. There are other ways to market your products & services rather than spending all your resources on online adverts. How? The next point follows.

Fact 3: Affiliate Marketing Is Great for Startups with Low Manpower
Although setting up an affiliate marketing can be complex, selecting a suitable partner can prove to be highly profitable and effective strategy in attracting the right customers for your business in the long run.

Affiliate marketing was perceived as suitable only for established businesses with great resources and manpower. This was true 10 years back when affiliate marketing was catching up, but given the advancements the field has undergone, there are plenty of SAAS tools like hasoffers.com that help make integration processes much easier and faster. “We have successfully integrated large product catalogues companies like Zanado.com into our website within a day,” says Sandeep Raj, Vice President of Business Development in iPrice Group.

According to eMarketer, 46% of marketers consider affiliate marketing to be “very cost effective” and highly recommended to boost the growth of your business. There is no harm in experimenting to get the best results.

Fact 4: The Best Online Marketing Recipe Has the Following Ingredients: 50% Google Ads, 25% affiliate marketing, and 25% SEO/Social Media
There is no one size fits all when it comes to the right online marketing mix. The good news is that unlike traditional marketing methods, online strategies can be measured easily in real time

The best suggestion is to keep on trying and measuring the performance, and then adjust accordingly. For some niche market players, Google AdWords could be a great and valuable source of traffic. While for others, typically in the more competitive spaces, reliance on alternative sources of traffic is a must.（source：Gamasutra）