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在手机游戏中使用即时动态的6大好处

发布时间:2016-04-11 16:36:54 Tags:,,,,

作者:Hugo Damasio

有可能你一天将接触到许多即时动态,包括在Facebook,Instagram,Twitter等平台上。它们无处不在。你会花多少时间去浏览这些内容呢?我们总是自然地被这些即时动态所吸引。

但是在手机游戏中我们却很少会看到这种即时动态。如果说即时动态能够提高用户粘性,用户留存率甚至是应用收益,那为什么你不在手机游戏中添加这一功能?以下便是在游戏中添加即时动态的6大好处。

1.它将提高玩家的用户粘性

当玩家花了20分钟尝试着去通过一个复杂的关卡时,他们很有可能会选择最终关掉游戏。但是这却是一种可避免的状态,让我们以《消除冒险记》为例。当玩家陷入一个关卡时,他们总是会去开启他们用于发布状态并与其他玩家进行交流的游戏即时状态,然后才会再次回到挑战中。

activity-feed-blog-images-player(from gamasutra)

activity-feed-blog-images-player(from gamasutra)

2.这是开发者与玩家交流的一种有效方式

玩家很喜欢表达自己的挫败感并希望能够分享自己的胜利。不幸的是,任何陌生人都不会在乎你的这些情感。这也是为什么说即时动态是开发者去提供给玩家暗示,鼓励和报答的有效平台。

3.它能够帮助社区创造

有时候玩家并不需要朋友与自己一起玩喜欢的游戏。他们只是不希望觉得自己是一个人并且想要与志趣相投的玩家进行互动而已。而即时动态将通过让玩家间进行交流去创造玩家社区。我们在即时动态中最常看到的内容便是:“帮帮我,我陷入了XX关卡中”,而随着玩家伸出援手并提供建议,一个社区便逐渐成形了。

4.它将带动推送通知的执行并将更多玩家带回游戏中

比起“回来玩游戏”的通知,玩家更愿意看到社交性推送通知。当一个玩家的动态被评论或被赞后,他便会收到一封友好的推送通知,即告知他朋友John Doe评论了他的动态,并以此诱导他回到游戏中继续前进。

5.这将避免负面应用商店评级

这可能是你并未想到的一点。然而真相便是玩家都很懒,所以提供应用商店评论并不会是一个顺利的过程。GetSocial的客户便说道:“当我们在自己的游戏中执行了即时动态功能后,我们发现负面评级的数量减少了。”比起前往应用商店做出评级,玩家会选择在即时动态中抱怨游戏中的各种漏洞。这些即时动态上的评价对于游戏开发者来说也非常重要,因为这将成为他们去完善游戏的首要对象。

6.它将提供给开发者创造收益的多种方式

有谁会愿意在游戏过程中被全屏的弹出广告给打断?我们总是很难找到一种没有强迫性但却很有效的方法去提高游戏收益。而即时动态能够提供给开发者发布相关活动的全新平台。例如开发者可以这样推广他们的应用内部道具:“只限今天,你们只需要花费1美元便能够购得100个紧闭。“你不仅能够推广应用内部道具,也能够使用即时动态去交叉推广其它游戏。这便是一种非强迫性广告天堂!

即时动态是一种很好整合的方法,首先你可以先下载一个GetSocial工具包。这里有一整套可定制的即时动态工具,它将能够匹配不同的游戏并提供给你有效的社区管理工具。快去尝试看看吧。

本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转发,如需转载请联系:游戏邦

6 Benefits of an activity feed in your mobile game

by Hugo Damasio

Chances are you engage with several activity feeds a day. Facebook. Instagram. Twitter. They are everywhere. How many countless hours have you spent scrolling down these feeds? We are naturally engaged with activity feeds.

However, it’s very uncommon to see activity feeds within mobile games. If activity feeds are known to increase engagement, retention and even revenues within apps, why not add one to your mobile game? Here are six benefits of having an activity feed in your game…

1. It increases player engagement

When a player has spent a good twenty minutes trying to pass a difficult level, this is generally the time when a player will close the game. However this can be avoided, take Adventure Smash for example. When their players are stuck on a level, they tend to open the game’s activity feed where they post statuses and connect with other players before returning to that difficult level again.

2. It’s a great way for developers to communicate with players

Players love to express their frustrations and brag about their wins. Unfortunately, the stranger sitting next to you on the bus does not care. That’s why the activity feed makes a perfect place for developers to comment on players posts with tips, encouragement and merit. Your players voices are finally heard!

3. It helps build communities

Sometimes, players don’t need their friends to play their favorite game with them. They just want to feel like they are not alone and can interact with like-minded players. Activity feeds help build communities by allowing players to communicate with one another. The most frequent post we see on game activity feeds are “Help, I’m stuck on level XX”, all of a sudden a community is formed as players reach out and offer their helping hand and tips.

4. It triggers push notifications, bringing players back for more

Players are more likely to react to a social push notification rather than a “come back and play” notification. When a player’s post is commented or liked, they’ll receive a friendlier push notification saying that friend John Doe commented on his post, enticing them to return to the game and continue the community engagement.

5. It will reduce negative app store ratings

This is one you probably didn’t expect. The truth of the matter is that players are lazy, and it’s never a smooth process to give appstore reviews. “Since implementing an activity feed into our game we have noticed a decrease in negative ratings”. Said by a GetSocial customer. Players would complain about crashes and bugs on the activity feed instead rather through the app store. These comments on the activity feed became invaluable for this developer’s games as they made it their number one priority to fix them

6. It offers innovative ways to increase revenues

Which players like to be interrupted by a full screen popup mid-way through gameplay? Finding non-obtrusive but effective tactics to increase revenue can be challenging. Activity feeds provide new real estate for the developer to post relevant activities. For example, a developer can promote in-app items such as “Today only, buy 100 gold coins for $1”. Not only can you promote your in-app items, but you can use the activity feed to cross-promote your other titles. Non-obtrusive advertising heaven!

Activity feeds are easy to integrate and you can get started by downloading GetSocial’s SDK. What’s in it for you? A fully customisable Activity feed, that will match your game’s look-n-feel and will also provide you with community management tools. Try it out!(source:Gamasutra

 


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