作者：Ben Chong

我们经常会遇到这个问题。关于一个游戏开发项目该向客户提出多少报价？虽然每个项目都不同，但是如果能够认真考虑以下要点，你便能更好地为自己的服务提供报价：

successful pricing(from meadin)

1.明确你的时间的价值

因为你是在面向客户出售你的时间，所以你要清楚你的时间的价值？你能否以更快的速度完成其它事？

2.客户的预算

客户愿意为你的服务支付多少钱？聪明的客户通常心里都已经有了明确的数字，并留下了一些讨价的余地。如果你报出的价格太低，你便能够帮助他们节省项目成本。而如果你报出的价格太高，他们有可能决定不与你合作。而那些不那么精明的客户总是会进行更多研究。

3.明确时间线

做这个项目是否会与你的其它项目发生冲突？你是否正致力于其它更好的项目？这是一个需要持续支持的6个月项目还是一个只要1个月便能完成的项目？

4.客户的角度

客户能够从这个项目中获得什么？如果这是一个能够创造收益的游戏项目，那么该如何帮助客户提高销量？索要较小比例的项目收益份额是否合适？或者直接开出一个固定的费用比例更好？如果这并非一个能够创造收益的项目，那么客户能够从中获得怎样的好处？而这样的好处又会如何转变成钱？

5.可比较的之前项目

你之前是否曾致力于同样的项目？你在过去的要价是多少？过去的经历还能够帮助你的客户进行更深入的比较并审核你的价值。

结论

我希望这些要点能够带给你帮助。更重要的是，这将提供给你一个思维框架去更好地面对那些具有潜力的项目。

（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转发，如需转载请联系：游戏邦）

Game Dev Contracting – How much to ask

by Ben Chong

We come across this question all the time. How much to quote a client for a game development project? While every project is unique, here are a few pointers on how to approach pricing your services:

a) Figure out what your time is worth

Since you’re essentially selling your time to the client, how much is this worth in terms of your time? Could you be doing something else, at a higher rate?

b) The client’s budget

What is the client willing to pay for your services? Savvy clients tend to already have a number in their mind, with some leeway. If your number is lower, it might help them with their project savings. If your number is higher, it might turn them off. Non savvy clients tend to be more exploratory.

c) Figure out the timeline

Does this clash with your other projects? Do you have other, better projects to work on? Is this a 6 month project with continuous support needed, or a quick 1 month project?

d) The client’s perspective

What is the client gaining from this project? If it’s a revenue generating game project, how does that increase the sales of your client? Is it appropriate to ask a small percentage of the projected revenue, or is it better to go at a fixed rate? If it *not a revenue generating project, what benefit does the client get from the gain? How is that translated into dollars?

e) A comparable past project

Did you previously work on a similar project? How much did you charge for it? Having past experiences will help your client understand and possibly draw deeper comparison, and affirm that the pricing is justified.

Summary

I hope these pointers help. More importantly, it gives you a mental framework of how to deal with potential projects.（source：Gamasutra）