对于很多社交网络，特别是中国地区的社交网络而言，他们拥有庞大的注册用户群，但是同样的他们还需要苦恼的注册用户的活跃度并不高，同时在线人数也一直是瓶颈。

勋章制度

facebook的整体注册用户数就要达到5亿基数了。facebook之前也曾用各种办法来激励注册用户提高他们的在线活跃度，但是有一个问题是他们还没有真正实施起勋章奖励的制度，特别是在社交游戏当中。

Badges

对于很多论坛来讲勋章制度已经很完善了，他们要求用户去完成更多的任务以此来获得一定阶层的勋章奖励，这样的话，用户为了获取改荣誉就可能更加经常性地活跃在线上。

Foursquare对此运用相当娴熟。拼命签到，一旦获得该地区的市长头衔，将获得相当的商家优惠。facebook可以通过邮件方式或者在网站上发布供稿的方式来获得勋章奖励制度的告知。

现在facebook上已经提供了35款勋章奖励，可能超过250个好友用户、书写超过10条日记、加入三个以上的组群等等就可以获得以上某些勋章的奖励。

facebook-badges

Facebook already utilizes some basic game dynamics to get users interacting with the site, but they have yet to implement any badge service, the most common feature of many social games. That’s what the Badges application attempts to accomplish. In order to earn additional badges, users must complete various tasks throughout Facebook, effectively making them more engaged in the site.

Foursquare has popularized the concept of badges, however the feature is rapidly becoming ubiquitous among many social applications. The new Badges application is focused strictly on this feature.

Users can be notified via email or automatically have wall posts displayed which alert them to new badges that they’ve earned based on their Facebook activity.

Right now there are 35 badges which reward users for a number of actions including the following:

* Having more than 250 friends
* Being among the first of your friends to open an account
* Being tagged in more than 500 photos
* Writing 10 or more notes
* Opening more than 3 groups

While I’d assume that these numbers will change as the developer gets more data about what’s average among Facebook users, implementing a basic badge service within Facebook makes a lot of sense.

With Facebook preparing to roll out a location feature, integrating badges with the location service could rapidly spell doom for Foursquare.

In other words, the timing on this application is perfect. If you want to receive virtual rewards for your Facebook activity, you should go install the Badges application