作者：Nate Barker

并非所有手机游戏玩家都是基于同样的方式“诞生”。“游戏玩家”不再只是来自美国中西部的20多岁青年。他们可以是来自印度的青少年，来自东京的商人，也可以是生活在布宜诺斯艾利斯的一家人。根据Big Fish Games在2014年的报告，单单在美国就有4800万人在智能手机和平板电脑上完游戏。

尽管我们不可能进一步了解每一位玩家，但是开发者可以通过不同类型的数据而掌握手机游戏玩家的不同行为模式，从而更好地创造并迭代游戏。对于他们来说最需要关心的有两大平台，即iOS和Android。

尽管典型的iOS和Android玩家存在许多共性，但其差异性也提醒了开发者不应该以同样的方法去对待这两种玩家或期待能够从中获得同样的结果。这两种玩家间最显著的区别便是用户价值，尽管其游戏模式和游戏品味是一样的。

iOS and Android(from tech.qq)

不过在进一步分析其差异性前，我们可以先看看iOS和Android玩家都认同的一些内容：

1.一周中的哪一天

两种类型的玩家在周末的游戏活跃指数都达到最高。周六最活跃，紧接着是周日和周五。也有些玩家不管是周几都会玩游戏，而周末游戏玩家数量增加主要是受到那些等到周末才玩游戏的玩家的推动。

2.广告用户粘性

比起静态广告，这两种类型的玩家更有可能在看到视频广告后选择下载游戏。视频广告会提供给广告商机遇去呈现给潜在玩家真实的游戏玩法。

3.区域

尽管最多这两种类型的游戏玩家是来自美国，但是排名第二和第三的iOS玩家区域则是中国和英国，而第二和第三的Android玩家则是巴西和俄罗斯的Google Play玩家。因为在中国有一个巨大但却分裂的Android市场，就像关于Google Play平台的用户集中率，中国只排名第10（游戏邦注：许多中国Android用户总是从基于Android系统的Google Play竞争平台那里下载游戏）。

4.设备

iOS玩家喜欢更突出的视觉效果：iOS玩家使用的高级设备是iPhone 6，iPhone 4S和iPad mini（仅在WI-FI下/第一代）。而Google Play玩家使用的高级设备则是不同版本的三星Galaxy，包括S4，S3和之后的S5（所有的这些手机都拥有与iPhone一样的屏幕规格）。

当更多玩家进入手机游戏领域时，开发者必须使用数据工具去更好地了解哪些人喜欢自己的游戏。掌握一个平台中用户的特定行为只是冰山的一角，但这也是一个很好的开始。

（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转发，如需转载请联系：游戏邦）

4 Things to Know About the Difference Between iOS and Android Mobile Gamers

by Nate Barker

Not all mobile gamers are created equal. A “gamer” is no longer a 20-something dude in the midwest. She’s a teenager in India, he’s a businessman in Tokyo, they’re a family in Buenos Aires. As of 2014, Big Fish Games reports that 48 million people play games on smartphones and tablets in the US alone.

While there’s no way to know each of these players intimately, developers can look at different behavioral patterns of mobile gamers through different types of data in order to create and iterate successfully. One place to look is at the two dominant platforms in the space: iOS and Android.

While there are a number of commonalities between the typical iOS and Android gamer, the differences make it clear that a developer can’t necessarily treat the two the same or expect the similar results from both. The most striking difference between profiles is user value, despite similarities in patterns of gameplay and game tastes.

Before we parse out the differences, though, here are a few things both iOS and Google Play gamers do agree on:

1. Day of the week

Both player groups have peak game play activity on the weekends. Saturday takes the cake, followed by Sunday and Friday. It’s likely there is a contingent of heavy gamers who play steadily regardless of day of week, and the weekend volume is being driven — in part — by players who wait until the weekend to play.

2. Ad engagement

Both groups are more than twice as likely to download games after seeing video ads versus static ads. Video ads are offer a great deal of opportunity for advertisers to showcase real gameplay to potential players.

… And here’s where they differ:

3. Location

Even though the top location for both groups of gamers is the US*, the second and third largest countries of residence are China and the UK for iOS, and Brazil and Russia for Google Play. Because there is a hugely fragmented Android marketplace in China, China ranks tenth for user concentration for the Google Play platform (with many China Android users engaging with games downloaded from Android-based Google Play competitor stores).

*Data based on Chartboost network which, despite having large global reach, is US-based.

4. Devices

iOS players love large visuals: The top devices used by iOS gamers are iPhone 6, iPhone 4S and the iPad mini (Wi-Fi Only/1st Gen). The top devices used by Google Play gamers are different versions of the Samsung Galaxy: the S4, S3 and then the S5 (all of which have a similar screen size to the iPhone 6).

As more players enter the mobile gaming space, developers must use data tools in order to best understand the people who are engaging with their titles. Learning about specific behavior on a platform is just the tip of the iceberg, but it’s a great place to start.(source:gamasutra)