作者：Patrick Yip

印度拥有12亿人口，经济繁荣发展，并且是世界发展最快的手机游戏市场之一，是游戏开发者的一个重要目标。我们将在本博文探索印度手机游戏市场状况，以及开发者如何在印度获得成功。

india-main-compressor(from onesky)

印度2014年手机游戏收益发展强劲

根据我们最近对金砖四国的手机游戏市场调查报告，印度手机游戏市场去年收益增长超过132.2%。事实上，它的年增长率是全球最高的市场之一。1.317亿手机游戏玩家推动了这一市场的发展。

智能手机用户越来越多

据Tech in Asia数据显示，2014年第三季度制造商对印度零售商的智能手机出货量是2330万台——超过2013年第三季度的两倍。更廉价的智能手机型号以及小米等新兴制造商的出现，提升了智能手机在印度的普及率。

较低的文化门槛

总体来说，印度游戏玩家容易接受海外手机游戏。在印度畅销榜单前十名的游戏中，有7款是海外市场的游戏。

Android游戏用户更多

印度低端智能手机用户数量占优，Android所占比例达91%，iOS用户比例不足2%。因此，Google Play也是该国下载量最大的应用商店。据App Annie数据显示，印度是Google Play中下载量排名第三的市场。

降低应用的标准

高质量的图像对网络带宽要求较高，这也导致此类游戏在印度用户手机上产生延迟现象。手机游戏开发者针对这个市场应该考虑采用图像质量较低，并且对网络带宽要求不高的不同APK文件夹。这样可以让你的应用在印度智能手机上的运行更流畅。

应考虑推出含有广告的免费应用

由于印度的ARPU（每用户平均收益）仍然较低，所以开发者很难直接通过用户实现可观的收益。但印度拥有大量对广告较为宽容的玩家，所以广告是一种有效创收的途径。

对游戏进行本土化处理

印度拥有上百种语言。但有4.25亿人将印度语作为第一语言，有1.25亿人说英语（兼说印度语）。如果你真想在印度市场施展拳脚，就应该将应用转化为印度语。

本土化游戏在印度的市场潜力很大。英特尔前员工及Peverie Language Technologies联合创始人Arvind Pani估计，将近6亿印度人只使用手机打电话，主要是因为他们觉得市场上没有多少采用本土语言的应用。（本文由游戏邦编译，转载请注明来源，或咨询微信zhengjintiao）

Everything You Should Know About the Skyrocketing Indian Mobile Gaming Market

by Patrick Yip

This blog post is an excerpt of our, in partnership of Newzoo, recent report “Knock down the BRIC wall – Your 2015 guide to success in BRIC mobile gaming markets.” Download the eBook now.

With 1.2 billion people, a booming economy, and one of the world’s fastest-growing mobile game markets, India is an important destination for game developers. In this blog post, we will look into what should know about Indian mobile gaming market, and how you can get succeeded in India.

India recorded strong mobile gaming revenue growth in 2014.

According to our recent report on BRIC mobile gaming market, revenues in India’s mobile gaming market have grown more than 132.2% last year. In fact, that YoY growth is among the highest in the world. The market’s growth has been driven by a base of 131.7 million mobile gamers.

More and more smartphone users

According to estimates from the publication Tech in Asia, manufacturers shipped 23.3 million smartphones to Indian retailers in the third quarter of 2014—more than double the number shipped during the third quarter of 2013. Cheaper smartphone models, as well as new manufacturers such as Xiaomi, are making smartphone ownership accessible to more and more Indians.

A low cultural barrier for global games

In general, Indian gamers welcome foreign mobile games. Among the top 10 games in India—as ranked by gross downloads—seven are imports from foreign markets.

Android games, go ahead!

Searching for low-cost smartphones, customers in India choose the Android OS in overwhelming numbers. Android has 91% of the OS market share in India;  iOS has slightly more than 2%. Not surprisingly, Google Play is the country’s largest app market by number of downloads. According to App Annie, India ranks third among countries with the most downloads on Google Play.

Downgrade your app

The lag due to high quality graphics and the lag caused by high requirement of connection bandwidth brings headache to Indian gamers. Mobile game developers should consider hosting a different APK file with lower quality graphics and require a minimum of connection bandwidth in the market. It can smoothen the performance of your app on Indian smartphones.

Consider offering your app for free, with ads

Because India’s ARPU is still low, it’s very difficult to generate significant revenue by charging users. But India does have a huge population of advertising-tolerant gamers, so ads can be an effective way to generate revenue.

Localize your game to appeal to Indian gamers

India has hundreds of languages. But a full 425 million people speak Hindi as their first language, and 125 million speak English (often alongside Hindi). If you want to make a serious run at the Indian market, you’ll need to translate your app into Hindi.

Fortunately, the potential market for localized games is enormous: Arvind Pani, a former Intel employee and the co-founder of Bangalore-based Reverie Language Technologies, estimates that almost 600 million Indians use their mobile phones only to make phone calls, largely because they feel there are not enough apps available in their mother tongues.（source：oneskyapp）