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venturebeat:亚洲手机社交网络平台Mig33欲扩大游戏规模

发布时间:2010-11-05 15:38:37 Tags:,,,,

近日,位于新加坡的手机社交网络平台Mig33推出了一个游戏开发程序,意在增加该平台的手机社交游戏数量。据了解,Mig33在全世界共有4000万人左右的手机注册用户,为用户提供游戏、社交活动、网页浏览等服务。

mig33-logo

mig33-logo

Mig33公司的联合创始人及副总裁Mei Lin Ng女士表示,新兴国家的用户十分乐衷于玩游戏,为刺激活跃用户人数增长,公司正在打造一个专门支持多人游戏模式的平台,让玩家在游戏中共同挑战任务,分享积分排行榜。

目前该公司每日游戏用户约100万人次,这一新项目的开发将更为Mig33的游戏供给量增势。该手机社交游戏平台支持用户免费玩游戏,通过现金购买虚拟商品,提高游戏体验。

虽然这种虚拟商品经济模式早已在Facebook、在线游戏网站和iPhone等平台上繁荣发展,不过Ng女士表示Mig33的用户主要集中于发展中地区,比如亚非两洲。

使用该平台工具的游戏开发商包括南非的Blue Leaf Games、东南亚的TheMobileGamer(《Club Wars》的开发商)、以及中国北京的大慧方趣(Kooky Panda)等公司,其中Blue Leaf Games刚刚向Mig33投放了大型多人在线策略游戏《Moonbase》,大慧方趣也已经开发了300多款基于Flash Lite的游戏,主要作品包括《Kooky Pets》,玩家在该游戏中可以饲养宠物、创建宠物家园。

mig33

mig33

Ng女士还表示,公司将支持更多包括JaME(Java)、WAP在内的手机平台和手机网页,Mig33可以从游戏平台的营收分成中创收,开发商只需要专心生产优质的游戏,Mig33会通过手机社交网站帮助推广产品。

Mig33在2010年为该手机平台创造了大量的社交娱乐体验,目前已发布了1000多款游戏虚拟商品、道具等。Mig33网站的用户目前每月购买400万件左右的虚拟礼品,每日的Mig33交易信息达10亿条。Mig33的竞争对手包括拥有巨大QQ社交聊天网络的中国腾讯,日本手机社交游戏巨头DeNA等。

Mig33正处于新一轮募资中,投资者包括日本社交游戏公司Gree(DeNA竞争对手之一)。Ng声称将与更多游戏开发商签约合作,Mig33还将增加包括Android在内的支持平台,认为谷歌平台在新兴国家市场很有发展潜力。本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏

Mig33 launches mobile social game platform for feature phones

Mobile community Mig33 has brought together 40 million registered users on humble feature phones around the world. They play games, socialize, and browse the web using Mig33’s mobile-first

platform.

Now the Singapore-based company is launching a game developer program to raise the profile of social mobile games on its platform.

Mei Lin Ng, co-founder and vice president of marketing at Mig33, said in an interview that users in the emerging markets where Mig33 is strong are already enthusiastically playing games. To

boost the activity, the company is creating a formal platform so that users can play each other in multiplayer games, pursue challenges in games, and view leaderboards.

The new program will radically expand the company’s game offerings, which already enjoy about 1 million game plays per day.The game platform is a lot like other mobile social game platforms,

where users can play the games for free and can buy virtual goods with real money.

Such virtual economies are generating a huge amount of revenue on platforms such as Facebook, online game sites, and the iPhone. But Ng said that her company has users in developing regions such

as Africa and Asia.

Game developers who will use the platform include Blue Leaf Games, a game company in South Africa. Blue Leaf Games released Moonbase, a massively multiplayer online strategy game, yesterday on

the Mig33 platform.

Other developers include TheMobileGamer in Southeast Asia, creator of Club Wars, and Kooky Panda, a Beijing-based developer with more than 300 Flash Lite games. Among Kooky Panda’s games is

Kooky Pets, where users can care for pets and create pet homes.

Ng said the company will support a variety of phone platforms, including J2ME (Java), WAP, and the mobile web. Mig33 can make money on the game platform via revenue sharing. Ng said the platform

lets developers concentrate on making good games while Mig33 handles the job of spreading a game via a mobile social network.

During 2010, Mig33 has been making a big push to create social entertainment on its mobile platform. The company has launched more than 1,000 virtual goods, items for avatars (virtual

characters), and games. The members of Mig33’s network currently buy about 4 million virtual gifts per month and exchange nearly 1 billion Mig33 messages every day. Mig33’s competitors include

China’s Tencent, which operates the huge QQ social chat network, and Japan’s DeNA, a mobile social gaming company.

Mig33 is in the midst of raising a round of funding. Investors include Japan’s Gree. Ng said more game developers will be signed up over time. The company will also add new platforms, including

Android, as Google’s platform spreads to emerging countries.(source:venturebeat)


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