游戏邦在:
杂志专栏:
gamerboom.com订阅到鲜果订阅到抓虾google reader订阅到有道订阅到QQ邮箱订阅到帮看

尼尔森调查:英美智能手机覆盖率28%,Android用户最年轻

发布时间:2010-11-05 14:31:59 Tags:,,,,,

据尼尔森日前发布的最新智能手机市场调查结果显示,在2010年第三季度,美国智能手机用户已达28%。

smartphone penetration

smartphone penetration

调查还表明,广受欢迎的苹果iPhone、RIM的黑莓和采用Android操作系统的智能手机,加速了智能手机覆盖率的增长。在过去六个月的手机购买调查中,41%用户选择了智能手机,比上一季度增加了35%。

英国智能手机覆盖率与美国一致,但都落后于西班牙和意大利,前者的智能手机覆盖率达37%,后者也达到了33%。另外,尼尔森的最新报告还显示,Symbian在欧洲仍然是最占优势的智能手机操作系统。

在美国市场,黑莓操作系统市场份额为30%,苹果iPhone是28%,谷歌Android也上升到了19%。过去六个月的购买调查中,Android智能手机成为最多用户的首选,黑莓和苹果并列第二。

US smartphone OS share

US smartphone OS share

另外,Android智能手机用户最为年轻,50%的Android用户年龄在35岁以下,苹果用户年龄多在44岁以下。

operating system by age

operating system by age

age by operating system

age by operating system

还有一个有趣的现象,美国智能手机用户比功能性手机用户更为多元化,每5个智能手机用户中就有1人是拉美人,而功能性手机的拉美人仅占9%。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦

smartphone owners are more diverse

smartphone owners are more diverse

Mobile Snapshot: Smartphones Now 28% of U.S. Cellphone Market

The Nielsen Company today reported that as of the third quarter of 2010, 28 percent of U.S. mobile subscribers now have smartphones, cellphones with operating systems resembling those of computers.

The growing popularity of smartphones like Apple’s iPhone, RIM’s Blackberry devices and a variety of Google Android-based models on the market, has accelerated the adoption rate. Among those who acquired a new cellphone in the past six months, 41 percent opted for a smartphone over a standard feature phone, up from 35 percent last quarter.

Compared to Europe, this puts the U.S. on a par with the U.K., which has a similar smartphone penetration rate, but well behind Spain, which boasted a smartphone penetration rate of 37 percent last quarter, and Italy, which had a smartphone penetration rate of 33 percent last quarter.  According to Nielsen’s new Global Smartphone Report, Symbian is the most popular smartphone operating system in Europe.

In the U.S., the Apple iPhone OS has practically caught up to the RIM Blackberry OS, with 28 percent and 30 percent marketshare respectively. Meanwhile, Google’s Android OS is now at 19 percent and growing. Among those who chose a device in the last six months, however, Android took the lead in Q3, while RIM Blackberry and Apple iPhone are practically tied for second place.

While owners of Android smartphones tend to be younger than those attracted to other operating systems – 50 percent of Android owners are under the age of 35 – Apple has the most smartphone users under the age of 44.

Interestingly enough, smartphone owners in the U.S. are more diverse than their featurephone counterparts: One in five smartphone owners are Latino, compared to just 9 percent of featurephone owners.(source:nielsen)


上一篇:

下一篇: