手机游戏《Words With Friends》每月活跃用户达500万人
美国开发商Newtoy公司（曾为ngmoco公司开发《We Rule》游戏）所推出的《Words With Friends》正属于上述情况，据Gamasutra网站报道，该游戏的付费版本和免费版合并的每月营收已超过100万美元，原因何在？
这就是该游戏的实力所在，所以移动广告平台Burstly才会向其他广告商提供针对《Words With Friends》的自助广告投放功能。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）
Newtoy’s making over $1 million per month from Words With Friends
As has been becoming clear throughout 2010, success on the App Store isn’t about downloads per se.
Instead, it’s about the regular activity of your user base, as measured in million of daily or monthly active users.
Get enough of them and, for most games, you can monetise them through ads or in-app purchases in a free game much more successfully then trying to sell them a paid product upfront.
Millions of words
The latest company to talk about this is US developer Newtoy, which launched with Chess With Friends, before finding success with Words With Friends. It also developed ngmoco’s We Rule.
In a nice Gamasutra article about freemium apps – which also has input from ngmoco and Get Set Games (of Mega Jump fame) – it’s reported the combined revenue of the paid and free versions of Words is over $1 million monthly.
It has an audience of five million monthly active users, which amounts to over 250 million minutes of gameplay and one billion ad impressions each month.
Indeed, such is its power, that agency Burstly is offering other developers the ability to position their ads within Words With Friends.（source:pocketgamer）