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每日观察:关注Yahoo Japan进入移动游戏发行市场9.26

发布时间:2014-09-26 12:48:52 Tags:,

1,据pocketgamer的消息称ios8在推行8天之后用户的升级率大概在30%。

按照Fiksu的数据,ios8的这个在第8天的普及度远逊于ios7的50.98%和ios6的46.15%。

fiksu ios8 adoption(from pocketgamer.biz)

fiksu ios8 adoption(from pocketgamer.biz)

如果按照分地区测算的话,俄罗斯最高为32%,德国为29%,美国为27%,而中国仅为14%。

nativex ios8 adoption(from pocketgamer.biz)

nativex ios8 adoption(from pocketgamer.biz)

2,据pocketgamer的消息称Kiwi在融到1500万美元的B轮投资后,大举招募顶级成员挖掘市场的潜力。

这些新加盟的成员包括在EA系统和Disney系统有15年工作履历的Eric Todd出任创意总监,在EA系统有20年从业经验的Jason Woodward出任游戏制作人,有EA、Zynga和DNA履历的Wes Culver出任产品总监。

kiwi logo(from pocketgamer.biz)

kiwi logo(from pocketgamer.biz)

3,据gamasutra引述 Entertainment Software Association的调研称三分之一的美国13岁以上人口玩移动便携式游戏,这些设备包括手机、平板和便携掌机。

mobile player(from toucharcade.com)

mobile player(from toucharcade.com)

这份调研还提到这些移动游戏玩家有22%在接触手机游戏以前是不玩游戏的。

4,据serkantoto的博文称日本最大的互联网巨头yahoo japan将进入手机游戏发行市场。

yahoo japan game(from games.yahoo.com)

yahoo japan game(from games.yahoo.com)

据称这个消息主要起源于yahoo japan的成员招募,包括游戏制作人以及游戏设计师等相关职位。(本文由游戏邦编译,转载请注明来源,或咨询微信zhengjintiao

1,While the rest of the world is mired in discussions of the torque required to bend an anodised aluminium unibody enclosure, we’re still interested in the adoption rate of iOS 8.

As covered previously, various thirdparties are tracking uptake of the new OS by looking at the usage in apps running on their platforms.

Mobile analytics and ad network Fiksu has been running a real-time page, which has the adoption rate for iOS 8 after 8 days as listed as 30 percent.

That’s more than the 23 percent rate of iOS 5 during its launch, but much less than the 46 percent of iOS 6 and 51 percent of iOS 7 at a similar stage.

The recent issue with the release and subsequent removal of iOS 8.0.1 doesn’t appear to have any sizeable impact.

Apple outlier

Interestingly, Apple hasn’t been quiet on the subject, although its way of measuring the adoption rate – via App Store usage – is perhaps less accurate than daily app usage.

For example, on 21 September, it was quoting a figure of 46 percent; something it’s not since updated.

Another company considering the issue is NativeX, which like Fiksu is estimating from the usage figures it sees on its gaming-focused monetisation network.

After seven days, it measured an adoption rate of between 21 and 28 percent, with players of action and adventure games having the lower rate, and players of simulation and strategy games the higher rate.(source:pocketgamer.biz 

2,US F2P outfit Kiwi has brought in new talent to help the firm create exciting, triple-A experiences for mobile devices.

The new faces are:

Eric Todd, who becomes Kiwk’s creative director, has 15 years experience with the likes of Maxis, EA and Playdom/Disney, were he previously worked with Kiwi’s co-founders.

Jason Woodward becomes executive producer. He spent almost 20 years at EA working on the likes of Godfather, The Simpsons and Dead Space. Wes Culver becomes director of product. He previously worked at EA, Zynga and DNA Games.

Pratik Patel, previously at EA, becomes Kiwi’s lead gameplay engineer.
Finally, Shawn Peter joins from GREE, where he was studio director, working on the likes of Knights & Dragons and NFL Shuffle. He becomes Kiwi’s art director. (source:pocketgamer.biz

3,New research released by the Entertainment Software Association says that one-third of Americans aged 13 and up play games on mobile devices, tablets, or portable game consoles.

It also reveals that 22 percent of mobile gamers never played games before — or were totally lapsed players at the time they picked up mobile gaming. Another 46 percent of mobile players played games occasionally, but weren’t regular players.

We’ve all heard how mobile gaming has sucked in players who weren’t fans of the medium before it got accessible; there’s your proof.

The time spent playing mobile games largely hasn’t reduced the amount of time players spend on other devices, such as consoles or PCs: 54 percent say that time has remained steady and 11 percent are reporting they spend even more time playing on other devices. Interestingly, 42 percent of respondents said they’d purchased a game for console, PC, or handheld because they enjoyed the mobile version. (source:gamasutra

4,Yahoo Japan (4689), the country’s biggest online company, is entering the smartphone game publishing business.

The news started making the rounds over here after this recruitment page went online, where the company is looking for game producers, designers, planners, and a whole range of other professionals.

Established in 1996, Yahoo Japan currently boasts a market cap of US$22 billion, has close to 5,000 employees and counts 28 million monthly active Yahoo Japan ID holders.

Further details about its new business are scarce at this point, but if a company of this size makes such a move, it means increased competition for all local game companies active in publishing.

This includes subsidiaries from foreign publishers, i.e. the newly established iDreamSky Japan or Yodo1 Japan: news site Social Game Info expects Yahoo Japan to offer first-, second-, and third-party games – including titles made outside of Japan.(source:serkantoto


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