At this year’s Social Gaming Summit, Zynga’s VP of Product Development and Farmville Lead Designer Mark Skaggs talked about the ‘appointment-driven game mechanic’, where players play their games on a schedule. He discusses the effect of changing the rate of growth of certain crops and creating products for players that only play at work, Monday to Friday. Farmville is the most popular social game ever made, so if you are interested in what made it special, check out the video after the jump.
zynga收购了中国社交游戏公司XPD media，该收购紧随着zynga与facebook的五年协议。据称XPD media拥有协助社交网络游戏开发中国以外市场的能力，而zynga可能更加看重了XPD media对zynga介入亚洲社交游戏运营的推动力。
Zynga today announced they are acquiring Beijing-based social gaming company XPD Media. This is Zynga’s first step into the asian market and XPD gives it a strong presence in one of social gaming’s fastest markets. Zynga also acquires a full Chinese development house to boost it’s already booming workforce, estimated to be approaching 1000 employees. XPD’s CEO, Robin Chan, will become Zynga’s GM of Asian business. Read more after the jump.
Playdom收购了社交游戏开发者Acclaim Games，具体的交易条款并没有公布出来，Acclaim在大型多人角色扮演游戏和休闲游戏方面拥有不俗的经验。playdom最近的并购相当多，包括 Offbeat Creations、developer Three Melons、Merscom以及投资了facebook开发者MetroGames。Acclaim将在未来逐步整合为playdom旗下的游戏新单元，Acclaim首席执行官Howard Marks将继续带领原先的Acclaim团队。而原先公司的首席技术观Neil Malhotra将成为新单位的高级技术官员。
Playdom has been restless and extremely active in the social gaming arena announcing special partnerships and acquisitions at a higher frequency then any other player in the space. Adding to their palette is the latest acquisition of the casual and MMORPG game publisher Acclaim Games. Playdom’s continued shopping spree indicates the importance of using funds wisely and quickly as companies vie for top talent and technologies in the rugged social gaming landscape.
inside social games将zynga和facebook在纷争之后180度大转弯再度携手称为是“进入更长久的合作伙伴关系”，同时也意味着之前任何关于zynga独立门户的报道都只是揣测，一切的争论到此也无疾而终。报道称，这条协议让两者之间的关系又更亲密了。facebook和zynga在早间刚刚对外发布了这条消息，双方将进入5年的战略合作伙伴关系期。这也就是说zynga向facebook的新的Credits进行了妥协，毕竟facebook的新政直接导致了zynga所有游戏流量的一致下滑，这个对于依赖facebook推荐用户的zynga来讲无疑是最致命的。
Facebook and Zynga announced today that they have entered into a five-year strategic relationship that increases the use of Facebook Credits in Zynga’s social games. This is clearly a message that the two companies are planning a future together based on Facebook’s up and coming Credits currency. Unfortunately the two companies are not disclosing any details about the new partnership.
I imagine this is to assure people that Zynga is not planning to make any drastic moves to separate from Facebook, although the press release does not refer to anything about where the games live.