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为什么《2048》比《Threes》更成功?

发布时间:2014-05-08 14:36:22 Tags:,,,,

问题:为什么《2048》比《Threes》更受欢迎呢?

回答:

Anthony Pecorella(Kongregate虚拟商品游戏制作总监)

这里有两个很大的原因。

a)《2048》是免费游戏。这是最大原因。而《Threes》却不幸没有采用免费模式,这一点是其开发者也承认的事实。

b)《2048》更具通俗性。《Threes》的挑战性在于要求你持续事先思考,计划好每一步的行动,并且要寄希望于下一个阻块在左侧而非右侧出现。《2048》却更具即时愉悦性,属于那种容易上手,并快速掌握的游戏。

2048 vs Threes(from cooboys.com)

2048 vs Threes(from cooboys.com)

如果你想要富有深度的谜题挑战,它也没有寻径困难,但我认为大部分《2048》玩家更喜欢平静地组合数字的游戏体验,而非富有深度的战略式计划。它属于那种不需要投入太多注意力,但却能提供回报的游戏。它就像是5千米长跑而非马拉松竞赛,它是炸面圈而非法国焦糖奶酪,是《宝石迷阵》而非《Candy Crush》。这并不是说谁对谁错的问题,关键是看玩家想要哪种游戏体验。

Harry Holmwood(Marvelous AQL Europe首席执行官)

我同意这些结论,但也要补充一下,这款游戏的优势还在于它不需要安装应用就具有可玩性。玩家可以点击Facebook链接,在浏览器上玩游戏(可以先在PC玩,之后转移到手机)。我渐渐地觉得安装应用是一款游戏快速和病毒发展的一个大障碍。但它在计费、原始表现性能方面可能存在劣势。不过我认为《2048》如果一开始就只是一款原生应用,可能就不会如此迅速地发展了。

Tadhg Kelly(Ouya开发者关系)

它所涉及的“加倍”数学比《Three》更容易理解。

Mark Sorrell(免费游戏设计顾问)

Tadhg,《Threes》中的数学是加倍的。

我认为《2048》的吸引力在于:a)它是免费的;b)它更简单(更浅显)c)运气因素。

大部分还在于a),其次是c)。

Bernard Chen(Kixeye产品管理总监)

这两者的区别的确反映了想玩禅宗式/流谜题游戏两种玩家的不同。《2048》和《Threes》很相似,但后者难度更大一点,这意味着其玩家数量就会更小一点。

Melissa Clark-Reynolds(MiniMonos创始人)

我同意上述所有说法,更简单的玩法意味着它更容易“消化”。我喜欢《Threes》的挑战性,更喜欢坐着玩上一个小时,而《2048》却比较适合在等车过程中打发时间。《Threes》更令人愉快,但《2048》更像正餐之前的一道类似巧克力的开胃菜。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

[Gamesbriefers] Why is 2048 more successful than Threes?

Question:

Why is 2048 more popular than Threes?

Answers:

Anthony Pecorella

Director of production for virtual goods games at Kongregate

There are two big reasons for this.

a) 2048 was free. This is the biggest reason. Not going free to play was unfortunately a mistake for Threes, something they have acknowledged themselves.

b) 2048 is more accessible. Threes is a constant challenge of thinking ahead, planning each move, and hoping like hell that next block comes to the left and not the right side of that vertical column. 2048 on the other hand is a much more quickly satisfying, easy to approach game that one can pick up and start mastering right away.

It’s true that it’s not nearly as difficult if you’re looking for a deep puzzle challenge (and in fact there’s a near-optimal simple algorithm that I won’t share here to avoid spoiling the game for people), but I suspect that in large part 2048 players are more enjoying the peaced-out zen-like experience of making numbers crunch together than the deep strategic planning. It’s a sorting game that doesn’t take as much focus but provides rewarding results. It’s a 5k instead of a marathon, a donut instead of a creme brûlée, Klondike instead of FreeCell, Bejeweled Blitz instead of Candy Crush. And there’s nothing wrong with that, it’s just a difference of what experience you’re looking for.

Harry Holmwood CEO of Marvelous AQL Europe

I agree with both of these, but would add also that it was playable initially without having to install an app. Players could click a Facebook link, and be playing in a browser straight away (first on PC and then on mobile, or at least that’s the order I encountered it in). Increasingly, I think having to install an app is a big barrier to rapid and viral growth. That disadvantage is made up for by the upsides – billing, native performance etc, but I think 2048 would not have grown as quickly as it did if it were ‘just’ a native app from the start.

Tadhg Kelly Developer relations, Ouya

It’s as simple as the math of doubling being easier to grok than the math of Threes.

Mark SorrellMark Sorrell Freemium game design consultant

Tadhg, the maths of Threes *is* doubling.

I’m going to go with a) it’s free b) it’s simpler (and far shallower and much worse) c) luck.

Mostly a) and next mostly c)

Tadhg Kelly Developer relations, Ouya

Doubling 2s I mean

Bernard ChenBernard Chen Director of Product Management at KIXEYE

This difference does say something about the segment of players that want to play zen/flow puzzle games. 2048 and 3′s are close, but 3′s is slightly harder which means a much smaller number of players prefer it.

Melissa Clark-ReynoldsMelissa Clark-Reynolds Founder of MiniMonos

I agree with all the above, and the simpler play means it is easier to “snack” on. I loved the challenge of Threes and prefer it for an hour of settling in and playing – whereas 2048 is perfect for Tube or bus. Threes more satisfying, but 2048 is more like a quick bit of chocolate than a real antipasto to savour.(source:gamesbrief

 


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