作者：Arpita Kapoor

我相信大家一定都很清楚在行业展会上展示游戏的益处和重要性。诸如GDC、Casual Connect、PAX等游戏大会可以让你的游戏获得关注，并收获潜在玩家、合伙人或媒体。事先制定计划这一点甚为关键。为期3天的展会可能非常有趣和辛苦。你准备得越充分，你的成果也就越显著。

1.脱颖而出：坦克、气球等装饰

看看下图的Casual Connect独立奖展览，其中有超过100名开发者展出自己的游戏。你清楚自己的游戏与他人的游戏不相上下，但其他人却并不知道这一点。你最好在展位的营销上下一番功夫，装饰一些与你的游戏相关的东西。如果你有一款糖果主题的游戏，那就在展台上布置一些糖果。如果你有一款坦克游戏，那就让展位体现相应的特色，或者发挥更多创意吧。如果你有一款拳击游戏，那就准备拳击手套吧！

newjoin（from gamasutra)

如果你够疯狂，那就参照上图的样子让自己更为与众不同。我们老远就能看到这些气球了，人们会走到其展台看看这些气球究竟有何深意。总之，摆脱常规思维，天马行空地发挥创意，把人们吸引到你的展台前。这才是此行的目标！

2.做好准备

名片很重要，但要记住带一些类似胶布、剪刀、纸张、笔记本、多余的笔、纸杯、额外充电器、备份电池和硬盘等基本物资。你永远无法预料会发生什么情况，你可能会突然发现自己急需这些东西。有些人可能会不小心将咖啡喷到带你的游戏名称的广告牌上，此时你就需要纸笔重新写个游戏名称。要准备好备份版本。不要只是带上一个你在前一天临时抱佛脚匆匆完成的版本，它可能含有看不到的漏洞，并且在你正进行声情并茂的演讲时突然出故障。要在前几周就准备好三四个稳定的拷贝版本。相信我，它们会派上用场的。如果你的游戏是与音乐有关的（甚至也可能是无关的），那就要带上数个而不仅仅是一个耳机。此时就是让你的音频设计师展露才华的好机会。

3.了解场地

现在的场地可大可小，可能空旷或拥护，安静或喧闹，总之要随机应变。如果这是一个空旷的场地，你就可以在自己的展位上举办类似竞赛的活动。如果它很嘈杂，那就保持专注，尽量吸引更多人来试玩自己的游戏。如果它是一个共享的桌面，那么请尊重附近的展出者，不要涉足他们的领地。保持你东西的整洁性，这可以让你的展位看起来更清楚和富有条理。

showcase(from gamasutra)

4.行动号召

人们来到你的展位时，你就该号召他们行动起来。让他们在你的背部写字，报名当测试员，给予他们测试码、密钥、QR码。让他们在访问你的展位时做些事情。这可以利用你现成的小空间创造一些体验。在他们玩游戏时，为表现出众的人拍些照片，之后就可以发布到你自己的社交渠道上，并制造一些话题。

steamkey(from gamasutra)

5.免费赠品

要承认包括你自己在内的所有人都喜欢免费赠品。可以免费发放一些贴纸、记事本、便利贴、海报、徽章或任何你所能想得到的并且与你的游戏相关的随机物品。要确保免费赠品便于携带。这正是我们的一个教训，因为我们曾经发放的一个擦写板太大了，不好让人们装进包里。要确保这些赠品的相关性，最好是具有实用性。

最后，要爱你的游戏，骄傲地将它展示出来，并让人们也爱上你的游戏！（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

5 Tips for Showcasing at a Game Conference

by Arpita Kapoor

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.

The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.

This post originally appeared on Mech Mocha Game Studios Blog on April 3, 2014.

I am sure I don’t need to tell you guys benefits of showcasing your ‘baby’ at a conference! Game conferences such as GDC, Casual Connect, PAX, et al, give you tonnes of eye-balls; your potential players, partners or press. It’s imperative to plan ahead and plan well. A 3 day showcase can be both fun and tiring! The more prepared you are , the more awesome you look!

1. Stand out: Tanks, punches, gas balloons

Just look at the picture below. That’s Casual Connect, Indie Prize Showcase where over 100 devs showcased their games. Now you know that your creation is equally, if not more, great, but the world doesn’t know it yet. In your attempt to give on-ground marketing your best shot, do something that’s relevant to  your game. If you have a candy game , have candies on the booth. If you have a tank game, do THIS or try being more creative. If you have a punching game like us, just get the punching gloves and scare people around!

Casual Connect and Devs trying to catch attention

Or if you are crazy, do something like shown in the pic above! These gas balloons were visible from far, people came to their booth to check our what those balloons meant! Go crazy, think out of the box and get the people to your table! That’s the GOAL!

2. Be prepared

Business cards are important but remember taking basic stuff such as tape, scissors, paper, notebook, extra pens, water bottle , extra charger, extra battery, backup disk. You never know what can happen, and you might be in dire need of just this. Some one may spill coffee on the board with your game’s name on it, now you quickly need a pen and paper to atleast rewrite the name on the table! Keep back-up builds. Don’t just carry that awesome shiny feature-full build you finished just one day before the showcase, it will have unseen bugs that will crawl while you are making your dream pitch. Keep 3-4 copies of old more stable build from earlier weeks. Trust me, it helps. If your game is music focussed or even if it’s not, carry headphones; not just one, but atleast a couple. Don’t make things sad for your sound designer, his work needs to be shown too.

3. Know the venue

Now venues can be both big and small, sparse and crowded , quiet or noisy. Act accordingly. If it’s a spacious venue, you can do stuff like contests on your booth. If it’s crowded, stay focused, and get as many people to play your game as you can. If it’s a shared table, respect your neighbours, and don’t jump into their space. Keep your stuff organised , it helps everyone and makes your booth look nice.

4. Call to Action

People who come to your booth need some call to action. Ask them to write to you back, sign up a tester, write about you, give them promo codes, keys ( Check the cool Steam Keys), QR Codes. Let them do something when they visit your booth. This creates an experience out of the available means of the small space at your disposal. Take pictures of prominent people while they play your game, later you can post them on your social channels and generate some buzz.

5. Freebies

Acknowledge that everyone including you yourself love freebies. Give-away stickers, notepads, stick notes, flyers, badges or any random stuff you can think of related to your game. Keep freebies compact and easy to carry. That’s our learning as one of the erasable boards we gave away was too big for people to carry without bags. Keep them relevant, if possible they should be a utility.

Lastly, Love your game, show it with pride, let people love it too~!（source：gamasutra）