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社交战略:迪士尼的facebook页面粉丝数达到6906万

发布时间:2010-10-29 14:19:11 Tags:,,

前段时间迪士尼(Disney )收购社交游戏公司playdom,如果算是介入社交领域的实质步骤的话,那么迪士尼在facebook上的社交化实践就是另外一个潜移默化的进程。

据page data网站的监测显示,迪士尼在facebook的总页面粉丝数达到了惊人的6906万。

disney

disney

在这些页面粉丝数当中,粉丝数最多的是迪士尼页面,有870万的粉丝,紧接着是toy story的720万粉丝,排名第三的是pixar皮克斯的460万粉丝。而海底总动员Finding Nemo以及迪士尼乐园Disneyland也分别有超过400万的粉丝。

在facebook页面粉丝数排行榜中,排名第一的是zynga旗下的Texas Hold’em Poker德州扑克,粉丝数超过2500万,第二和第三分别是2382万粉丝的facebook和2250万粉丝的Michael Jackson。zynga旗下的另外一款游戏mafia wars排名第十八有1437万粉丝,仅落后于排名第十七的Lil Wayne不足10000名。

pagedata

pagedata

在日增长排行榜上,迪士尼以净增106281名粉丝排名第八;在周增长排行榜上,迪士尼以净增646491名粉丝排名第二。

另外比较搞笑的是,因为facebook深陷用户隐私泄密困扰,其Facebook Security日流失粉丝高达300万以上。

看到迪士尼在社交网站表现的得力,也许更能够理解他们为什么愿意花7亿美元的高价收购社交游戏公司playdom。(本文由游戏邦/gamerboom.com编译)

Disney has an interesting and interactive way of tracking its fan across brands on Facebook. The company has set up a leaderboard of all of its other Pages as its landing Page on the main Disney site showing that, across all its movie and character Pages, the company boasts just over 69 million Facebook Likes.

We first noticed the leaderboard in our Top 20 Pages post earlier this week when Disney’s Page took tenth place after 534,800 new Likes. The Page greets a visitor with the leaderboard prominently displaying the total, currently about 69.1 million Likes, plus well as the company’s top 5 Facebook Pages.

These Pages include the main Disney Page with 8.7 million Likes, followed by “Toy Story” with 7.2 million, then Disney Pixar with 4.6 million, the fish character Dory from “Finding Nemo” with 4.1 million and then Disneyland with 4 million Likes.

You can then click to see all the Pages, which are many, and include other Pages like “Pirates of the Caribbean” and Timon and Pumba from “The Lion King.” Disney maintains over one hundred Pages on Facebook that belong to characters from Disney movies or movies themselves, going back to some of Disney’s first animated features, like “Snow White.”

Other than that, the Page does share some Disney-related news and posts about old and upcoming projects on the Wall. We wrote recently about Disney’s acquisition of Playdom on Inside Social Games, noting that the company has a long-term Facebook strategy in mind with the July purchase — tightly integrating Disney content into social games.(source:inside facebook)


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