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关于2013年热门手机游戏的粘性调查

发布时间:2014-02-11 14:40:13 Tags:,,,,

作者:Jon Jordan

ABI Research和应用公司Mobidia在最近市场调查报告中分享了2013年手机游戏的关键使用模式。该报告调查样本多为科技达人,而非普通大众,因此他们的手机游戏使用率相对更高。

每月和每周使用率

从每月和每周使用率来看,King游戏《Candy Crush Saga》在iOS和Android平台都是最受欢迎的热门游戏,其使用率至少是紧随其后的第二大热门游戏(即iOS平台上的《Temple Run 2》,以及Android平台上的《Subway Surfers》)的2倍。

weekly-play-rate-ios_2013(from mobidia)

weekly-play-rate-ios_2013(from mobidia)

但是,提到粘性比率(划分每月玩游戏玩家中每周都玩游戏的玩家比例),这其中的差距就不那么明显了。

在iOS平台上,《Clash of Clans》的粘性超过了《Candy Crush Saga》(70%),而《Words With Friends》和《Hay Day》则相对持平。

engagement-rates-ios_2013(from mobidia)

engagement-rates-ios_2013(from mobidia)

在Android平台上,《Candy Crush Saga》在受访者中的粘性最高,紧随其后的是《Words With Friends》。

engagement-rates-android_2013(from mobidia)

engagement-rates-android_2013(from mobidia)

Android平台上的使用率

深入研究2013年Android平台上的手机游戏命使用率,则可发现一些有趣的每周访问数据。

随然日本用户基础有限,但《Puzzle & Dragons》每周访问率高达102,而《Clash of Clans》的这一数据则是63。

(游戏邦注:《Puzzle & Dragons》的成功仅限于日本市场,而《Clash of Clans》的Android版本直到2013年中期才问世)

《Candy Crush Saga》使用率的最高峰是2013年2月时期,每周访问量超过40,目前已降至25左右。

weekly-gameplay-sessions-android_2013(from mobidia)

weekly-gameplay-sessions-android_2013(from mobidia)

更值得注意的是,《Words With Friends》的每周访问量降至35,没有突破40。

从每周游戏时间(以分钟为单位)来看,《Puzzle & Dragons》每周游戏时长达7小时,而《Candy Crush Saga》则是每周3小时45分。

weekly-gameplay-minutes-android_2013(from mobidia)

weekly-gameplay-minutes-android_2013(from mobidia)

本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

Chart of the Week: Averaging 102 sessions per week, Puzzle & Dragon dominates 2013 stats

by Jon Jordan

In an interesting piece of market work, ABI Research and app company Mobidia have been looking at the usage patterns of key mobile games during 2013.

The situation arises thanks to Mobidia’s My Data Manager app, which enables the company to collect anonymous data about how people use their smartphones, both iOS and Android.

In that respect, the companies point out the group generating the survey is likely to be more tech savvy than the general public and hence have higher usage rates. Also, from a statistic point of view, this is a self-selecting group – potentially skewing the results.

Nevertheless, the results themselves are pretty interesting.

Crushing the opposition

When it comes to both monthly and weekly usage, on iOS and Android King’s Candy Crush Saga is far-and-away the most popular game, having at least double the rate of the next most popular game – Temple Run 2 on iOS and Subway Surfers on Android – on a weekly and monthly basis.

However, when an engagement rate is generated – by dividing the percentage of the survey who played weekly by the percentage who played monthly – the difference is less noticeable.

Indeed, on iOS, Clash of Clans had a high engagement rate than Candy Crush Saga’s 70 percent, while Words With Friends and Hay Day were comparable.

On Android, Candy Crush had the highest engagement rate in the survey, with Words With Friends being the closest challenger.

Here be lots of dragons

Looking deeper into usage on Android during 2013, the survey found some interesting data in terms of weekly sessions.

Albeit from a small, Japan-centric user base Puzzle & Dragons had a weekly session rate of 102, compared to 63 for Clash of Clans.

(Mobidia didn’t track these two games as Puzzle & Dragons’ success was localised in Japan, and Clash of Clans wasn’t released on Android until mid way through 2013.)

Candy Crush Saga’s rate peaked during February 2013 at more than 40 sessions per week, falling away to around 25.

More impressive, however, has been the performance of Words With Friends, which dropped to around 35 sessions per week, before rising to over 40; something Zynga called out in its recent Q3 earnings statement.

And it was a similar pattern in terms of weekly minutes of gameplay, with Puzzle & Dragons racking up an impressive 7 hours per week, compared to 3 hours 45 minutes per week for Candy Crush Saga.(source:pocketgamer


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