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每日观察:关注日本主流手机游戏公司财报(2.8)

发布时间:2014-02-08 11:03:41 Tags:,,

1)据pocketgamer报道,继《Flappy Bird》横空出世之后,最近又有一款名为《Red Bouncing Ball Spikes》的游戏成为美国App Store的一匹黑马,在美国付费应用下载榜单位居第三名,并跻身英国榜单前30名。

值得注意的是,该游戏是在游戏开发工具GameSalad的简单模版这一基础上开发而成。针对该游戏为何能够冲上App Store榜单前列这一问题,该游戏开发者Louis Leidenfrost却表示他不愿意公开自己的广告战略。

Red Bouncing Ball Spikes(from google.com)

Red Bouncing Ball Spikes(from google.com)

但据GameSalad论坛用户所反映,Leidenfrost实际上是另一位名为Mateen Pekan的开发者所使用的假名,后者曾因为“欺骗”行为而被GameSalad论坛所屏蔽(游戏邦注:在App Store列表中,该游戏发行商是Frosty Games,其显示的开发者名称为Louis Leidenfrost,而其Android版本的署名却是Mateen Pekan)。

至今无人能够破解该游戏为何能够进入榜单前列之谜,也有人认为它是靠不动声色地更改苹果排名算法来实现这一目的。

2)据pocketgamer报道,社交通信服务LINE最近报告指出,2013年第四季度游戏服务收益达7000万美元(第三季度游戏收益为6000万美元),目前该平台托管了51款游戏。

LINE平台的通信服务收益占比20%,而游戏收益占比高达60%。

line-fy2013(from pocketgamer)

line-fy2013(from pocketgamer)

3)据gamasutra报道,日本手机游戏开发商GungHo Online最近财报(截止2013年12月)指出,公司2013年在iOS App Store销售额为6.91亿美元,在Google Play销售额为8.2亿美元,在整个移动市场收益超过10亿美元。

其中多数收益来自热门游戏《Puzzle & Dragons》,该游戏的iOS、Android和3DS版本销售额在公司的16.3亿美元中占比约91%。

Puzzle & Dragons(from weiphone.com)

Puzzle & Dragons(from weiphone.com)

GungHo Online销售额收益比上一年增长约530%,净利润达5.2亿美元,比2012年增长570%以上。

4)App Annie最近发布了2013年手机应用及游戏报告,公布了2013年度下载量及收益最高的游戏名单。

2013年全球下载量最高的游戏是King作品《Candy Crush Saga》,收益最高者则是GungHo的《Puzzle & Dragons》,日本超过美国,成为2013年应用收益最高的市场。

但报告也指出,虽然不少游戏在全球备受欢迎,但却仍难以攻破亚洲市场。中国、韩国和日本仍是本土游戏为主的市场,中国市场的许多热门游戏出自腾讯之手,日本市场则以来自LINE的产品为主,韩国热门游戏多来自首尔的CJ Group公司。不过,《Temple Run 2》这款柾方游戏仍得以跻身中国和日本下载榜单前十名。

2013年有93%的游戏收益来自免费模式的产品,付费游戏则仍为小众市场。除此之外,报告还指出在2013年期间,全球玩家在手机应用商店中的投入首次超过了掌机游戏(例如任天堂3Dt PS Vita游戏)。

以下是2013年手机游戏全球下载量与收益排名榜单:

Candy Crush Saga(from play.google)

Candy Crush Saga(from play.google)

全球Top 10手机游戏下载排名

1. Candy Crush Saga, King

2. Subway Surfers, Kiloo

3. Temple Run 2, Imangi

4. Despicable Me, Gameloft

5. Fruit Ninja, Halfbrick

6. Angry Birds, Rovio

7. Hill Climb Racing, Fingersoft

8. Pou, Zakeh

9. 4 Pics 1 Word, Lotum

10. Real Racing 3, Electronic Arts

全球Top 10手机游戏收益排名

1. Puzzle & Dragons, GungHo Online

2. Candy Crush Saga, King

3. Clash of Clans, Supercell

4. Hay Day, Supercell

5 The Simpsons: Tapped Out, Electronic Arts

6. The Hobbit: Kingdoms, Kabam

7. Slotomania, Caesars Entertainment

8. Megapolis, Social Quantum

9. Pokopang, LINE

10. Kingdoms of Camelot: Battle for the North, Kabam

5)据pocketgamer报道,日本游戏发行商Capcom日前公布了截止2013年12月31日这3个季度的财报,净销售额为750亿日元(7.15亿美元),同比上年增长3.5%;净收益为60亿日元(5700万美元),下降10%。

Capcom Mobile该时期销售额为52亿日元(4900万美元),同比下降39%。该公司旗下的《蓝精灵村庄》收益仍然稳定,但新游戏《Snoopy’s Candy Town》表现则低于预期。Capcom指出公司的移动内容销售额并未到达预期水平,部分原因是缺乏主打产品,以及激烈的市场竞争。

6)据pocketgamer报道,日本手机游戏公司DeNA日前公布2014财年第三季度(截止2013年12月31日),该时期公司收益为4.08亿美元,同比上年下降20%。营业利润为1.12亿美元,下降42%。

7)据pocketgamer报道,日本手机游戏开发商Colopl最近公布其2014财年第一季度(2013年10月至12月)财报,该时期收益达110亿日元(约1.1亿美元),比去年同期增长4倍,比上一季度增长70%。其营业利润则比去年同期增长5.6倍。

8)ABI Research最近发布的数据显示,Android在2013年第四季度的市场份额为79%,但其主要的增长力量是来自中国、印度和其他新兴市场的非官方Android操作系统,此类Android手机在第四季度市场份额为25%,而官方版Android手机则占比52%。

Android & AOSP(from ABI)

Android & AOSP(from ABI)

ABI指出,由于非官方Android(简称AOSP)并没有提供谷歌服务,所以这就影响了谷歌在Android系统的收益能力。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Move over Flappy Bird: Red Bouncing Ball Spikes becomes App Store’s latest overnight hit

by Keith Andrew

First there was Flappy Bird. Now there’s Red Bouncing Ball Spikes.

Just as the furore surrounding the meteoric rise of Nguyen Ha Dong aforementioned chart topper appeared to be dying down, now attention has turned to the somewhat suspicious overnight success of another title.

Red Bouncing Ball Spikes is currently the third most downloaded paid app on the App Store in the US, with the game – based on a simple template designed for game creation tool GameSalad – having also broken into the UK top 30.

So, what’s the problem? Like Flappy Bird before it, people are questioning whether the game’s rise – more than a year post launch and seemingly out of nowhere – is genuine, or if foul play is involved.

‘Scammer’

Theories as to just how Red Bouncing Ball Spikes has found itself near the summit of the US charts are patchy and varied.

Sister site Pocket Gamer emailed the game’s developer Louis Leidenfrost for his take on how the game shot up the App Store rankings. “I don’t want to give my advertisement strategies away,” he offered in reply.

Users on GameSalad’s forums, however, have suggested that Leidenfrost is actually a pseudonym.

They suggest that Leidenfrost is in fact a name used another developer called Mateen Pekan who has previously been banned from GameSalad’s forums accused of being a “scammer”.

Pekan pie

“Mateen Pekan is a known scammer, and not just in the GameSalad world,” said one GameSalad user of the alleged Red Bouncing Ball Spikes developer back in March 2013.

“I think the only reason he is able to get away with it is because he is under 18 and people have difficulty suing him. He is based out of Canada.”

Indeed, while on GameSalad the game’s developer is listed as Louis Leidenfrost and on the App Store the game is published by Frosty Games, the Android version of Red Bouncing Ball Spikes is listed under Mateen Pekan’s name.

Just how the developer, whoever it may be, has managed to manipulate the App Store in order to score a top three ranking is up in the air, though others have claimed its success may be entirely innocent, coming on the back of an unannounced change to Apple’s ranking algorithm.

Either way, the fact the 99c/69p release has managed to surge up the charts with gameplay almost entirely lifted from a $10 template (see below) was always likely to garner attention, and focus on the game’s chart performance will continue unabated over the next few days.(source:pocketgamer

2)LINE generates $70 million in Q4 games revenue

by Matthew Diener

Social messaging service LINE has reported $70 million in Q4 revenue from games hosted on its service.

This shows that Line’s games revenue is growing commensurately to its userbase – now 340 million globally – as LINE reported $60 million in Q3 2013 games revenue back in July.

LINE began primarily as a messaging app but now host 51 games on its service.

Stickers – a user-favourite way to spice up messages sent through the service – now account for roughly 20 percent of Line’s total revenue while games are responsible for 60 percent.

Platform in disguise?

LINE’s continued growth in games revenue adds more speculation to the debate as to whether social and messaging apps like LINE and Kakao are encapsulated “mini” experiences or if they’re integrated gaming platforms in their own right.

Speaking on the growth in games revenue, Line’s CEO Akira Morikawa placed a firm emphasis on LINE’s global ambitions.

“We must strive to understand our users’ needs on a global scale, and in addition to releasing new services, developing new features, and furthering localisation in markets around the world, we will work even harder to forge joint marketing relationship with local businesses.”(source:pocketgamer

3) GungHo reaps over $1 billion in Puzzle & Dragons revenue

By Alex Wawro

A new report from the mobile mavens at Pocketgamer claims that GungHo Online’s Puzzle & Dragons may be the first mobile game to break $1 billion in revenue.

The claim is based on GungHo Online’s reported financial performance for the fiscal year ending December 2013.

GungHo reportedly earned $691 million in sales through the iOS App Store and $820 million through the Google Play store during 2013, for a total of more than $1 billion in revenue from the mobile market.

The lion’s share of that revenue probably came through the publisher’s breakout mobile hit Puzzle & Dragons — the company claims that sales tied to Puzzle & Dragons games on iOS, Android and the 3DS accounted for roughly 91 percent of GungHo Online’s reported $1.63 billion in sales revenue for the year.

That’s roughly 530 precent more sales revenue than the company was generating a year prior. Thanks to that growth, GungHo Online’s net profits for the year jumped up to a reported $520 million, 570 percent more than it earned in 2012. (source:gamasutra

4) The most successful mobile games of 2013

By Christian Nutt

Today, App Annie releases its 2013 retrospective report on mobile apps and games. While there weren’t a lot of surprises for those who pay close attention to the space, the report reinforces some important trends in the mobile game space everyone should be aware of.

The most-downloaded game of 2013 across the globe was King’s Candy Crush Saga, but GungHo’s Puzzle & Dragons generated the most revenue. On the back of that, Japan became the world’s number one country for app revenue in 2013, passing the U.S.

Speaking of passing, Google Play passed the iOS App Store in worldwide app (both game and non-game) downloads, though the App Store held on to the revenue crown.

While many games are popular globally, cracking the Asian markets is tough. According to App Annie’s data, China, Korea, and Japan are mostly friendly to homegrown games, with many of China’s top titles coming from Tencent, Japan’s from LINE, and Korea’s from the Seoul-based CJ Group. Still, Temple Run 2 managed to be a top-10 downloaded title in both China and Japan, showing that it’s far from impossible for Western games to catch on in a big way in those countries.

Another important fact from the report is that 93 percent of game revenue in 2013 was from freemium titles — making premium games a minor niche in the space. Alongside that, during 2013, global player spending on app stores for the first time exceeded spending on titles for portable game consoles (the Nintendo 3DS and PlayStation Vita.)

For the purposes of its report, App Annie grouped iOS and Google Play together into one data set. Here are App Annie’s worldwide game charts for 2013:

Top 10 Mobile Games Worldwide, Ranked by Downloads

1. Candy Crush Saga, King

2. Subway Surfers, Kiloo

3. Temple Run 2, Imangi

4. Despicable Me, Gameloft

5. Fruit Ninja, Halfbrick

6. Angry Birds, Rovio

7. Hill Climb Racing, Fingersoft

8. Pou, Zakeh

9. 4 Pics 1 Word, Lotum

10. Real Racing 3, Electronic Arts

Top 10 Mobile Games Worldwide, Ranked by Revenue

1. Puzzle & Dragons, GungHo Online

2. Candy Crush Saga, King

3. Clash of Clans, Supercell

4. Hay Day, Supercell

5 The Simpsons: Tapped Out, Electronic Arts

6. The Hobbit: Kingdoms, Kabam

7. Slotomania, Caesars Entertainment

8. Megapolis, Social Quantum

9. Pokopang, LINE

10. Kingdoms of Camelot: Battle for the North, Kabam(source:gamasutra

5)Competition and lack of releases sees sales slide 39% at Capcom Mobile

by Jon Jordan

Japanese game publisher Capcom (TYO:9697) has announced its figures for the nine months ending 31 December 2013.

Net sales were ¥75 billion ($715 million), up 3.5 percent year-on-year.

Net income was ¥6.0 billion ($57 million), down 10 percent.

In terms of key releases during the period, Monster Hunter 4 was the main driver of growth, with 4 million sales in Japan, while Dead Rising 3,  had 1 million sales on Xbox One.

Transitional upset

Capcom Mobile sales saw a 39 percent decline in sales during the period to ¥5.2 billion ($49 million).

As with many Japanese companies – notably platform outfits GREE and DeNA – it’s been hit by the switch from feature phones to native smartphone games.

“Mobile contents did not achieve expected level of sales throughout the period under review, due in part to lack of major titles and the fierce competition even though Monster Hunter Hunting Quest performed steadily,” Capcom noted.

Smurfs’ Village, from the company’s western-focused social division Beeline, generated stable income, but new release Snoopy’s Candy Town failed to find any traction.

Capcom ended the period with cash of $300 million.(source:pocketgamer

6)Troubles in Japan and the West as DeNA sees FY14 Q3 revenue slide 20% to $408 million

by Jon Jordan

Japanese mobile gaming company DeNA (TYO:2432), has announced its Q3 2014 figures for the 3 months ending 31 December 2013.

Revenue was $408 million (¥41.7 billion), down 20 percent year-on-year.

Operating profit was $112 million (¥11.4 billion), down 42 percent.(source:pocketgamer

7)Colopl reveals its earnings up four-fold

Colopl (TYO:3668) has been the talk of the mobile industry in Japan of late, and with earnings like those in its most recent investor report, it’s easy to see why.

Colopl’s earnings for the October-December period – its Q1 – were 11 billion yen (around $110 million), a fourfold increase from the same period a year prior and a 70 percent increase to just the quarter before. Similarly, its operating profits were 5.6 times that of the same quarter one year ago.

President Naruatsu Baba credited much of the company’s success with its successful television advertising campaigns for its three tent pole titles: Quiz RPG: the World of Mystic Wiz, Pro Baseball, and Ao no Segokushi.

Baba was also keen to point out how successful the company’s plan of pre-emptively booking television spots based on analysis and estimates had been in quickly establishing Ao no Sengokushi as a tent pole title.(source:pocketgamer

8)Android forks rank as #2 global OS thanks to China and India

by Matthew Diener

While Android’s global dominance in 2013 remains unquestioned, ABI Research has shared some new figures that put the 79 percent market share in a new light.

These figures show that the main growth Android experienced in 2013 came from ‘forked’ or non-official Android operating systems – up 137 percent year-on-year – mainly in China, India, and other emerging markets.

Forked Android phones accounted for 25 percent of the total market share in Q4 2013, while certified Android commanded 52 share of the same quarterly market.

This takes the bloom off of Android’s rose somewhat, as forked Android phones don’t offer Google the same potential for return as certified handsets do as they don’t ship with Google Play or other official services.

All forked up

ABI Research’s Nick Spencer, senior practice director, underscored this point while commenting on Android’s global presence.

“The growth of AOSP [forked Android] is significant for Android’s owner Google, because AOSP does not offer Google’s services (due to their unavailability in China), impacting Google’s ability to monetize the Android ecosystem.”(source:pocketgamer


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