作者：Jon Jordan

对于《QuizUp》开发商Plain Vanilla来说，圣诞期间最大的好消息无疑是获得了2200万美元的额外投资。

他们获得这笔资金的原因在于问答游戏《QuizUp》自11月初发布以来所取得的巨大成功（尤其是在美国）。

他们将用这笔资金向iPad、Android和其他平台推出这款游戏，并推出支持更多语言的版本（游戏邦注：《QuizUp》目前是一款仅支持英语的iPhone游戏）。

下载榜单

让我们先看看《QuizUp》至今为止的表现。这款免费游戏在包括美国和英国的5个国家/地区的应用下载榜单中居于首位。

app-annie-quizup-download-app-store_usa(from App Annie)

（据App Annie图表显示，除了12月份某一天，《QuizUp》自发布以来一直稳居美国应用下载榜单前5名）

它进入15个国家/地区应用下载榜单前10名，在72个国家/地区下载榜单前100名，这可以显示该游戏局限性和上升空间。

因为玩家只有掌握相当的英语词汇才能玩游戏，因此该游戏在美国、英国、加拿大、澳大利亚、新西兰、荷兰之外的市场覆盖率较为有限。

quizup-download-app-store_russia(from app-annie)

quizup-download-app-store_china(from app-annie)

（据App Annie图表显示，这款英语游戏在俄罗斯表现不佳，没有进入下载榜单前500名，在中国市场甚至未能进入前750名榜单）

在俄罗斯、中国、日本、韩国和德国，该游戏均未能进入下载榜单前450名。

收益表现

更重要的是，《QuizUp》几乎没有多少收益。

quiz-up-iap(from pocketgamer)

目前游戏中仅有3种IAP选项，玩家可购买3种价格的提升道具，其售价范围是1.99美元（提升两倍）至5.99美元（提升4倍），但游戏中除了松散的配对机制之外，并没有其他游戏机制会使用到升级，因此玩家没有充分的花钱理由。

quizup-top-grossing-app-store_usa(from app-annie)

（据App Annie图表显示，该游戏在美国收益榜单甚至无缘进入前200名）

可见从收益榜单表现来看同，《QuizUp》是一个彻底的失败者。它在美国iPhone收益榜单最高峰时也仅位列第228名，在英国则是266名。

显然，Plain Vanilla及其投资者（包括腾讯和红杉资本）在2014年需要着力提升的方向。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

The Charticle: QuizUp – the least successful most successful iPhone game ever

by Jon Jordan

The big news over the Christmas period was the $22 million of additional investment raised by QuizUp developer Plain Vanilla.

The reason for the cash injection was the massive success of the head-to-head trivia game has experienced since its early November release, particularly in the US.

Amongst other things, the investment will be used to bring the game to iPad, Android and other platforms, as well as supporting additional languages.

At present, it’s an iPhone-only English language game.

Local success

Looking at QuizUp’s performance to-date, the free-to-play title has been the most downloaded app in five countries, including the US and the UK.

Apart for one day, QuizUp has been a top 5 most downloaded app in the US since launch – via App Annie

It’s also been a top 10 most downloaded app in 15 countries and a top 100 app in 72 countries, something which demonstrates both its limitations and upside.

Because it requires a good working English vocabulary in order to play, the game’s reach outside English-speaking territories – US, UK, Canada, Australia, New Zealand, Ireland – is limited.

The English language game hasn’t performed so well in Russia – not top 500 – (top) or China – not top 750 – (above) however – via App Annie

In key markets such as Russia, China, Japan, South Korea and German, it’s not even entered the top 450 chart for most download apps.

Show me the money

More significant, however, is QuizUp’s almost total lack of monetisation.

At present, there are just three in-app purchases, which for an hour multiple the rate at which you earn XP.

They range in price from $1.99 (£1.49) for a double to $5.99 (£3.99) for a quadruple boost, but as there’s no game mechanic which uses your level for anything other than match-making (and that only loosely), there’s no reason for player to spend money.

When it comes to the US top grossing chart, QuizUp hasn’t even hit the top 200 yet – via App Annie

And that’s the reason QuizUp has been a total failure relative to its top grossing performance. In the US, its peak on the iPhone top grossing chart is 228, while in the UK it’s 266.

Clearly, this is something the Plain Vanilla and its investors, which include Tencent and Sequoia Capital, will be keen to improve upon in 2014.（source：pocketgamer）