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每日观察:关注用户对平板电脑的使用习惯(12.21)

发布时间:2013-12-21 10:49:45 Tags:,,

1)广告公司Adroit Digital最新调查结果显示,平板电脑使用率不断上升,55%受访者考虑以平板电脑取代传统PC电脑(游戏邦注:其调查样本为美国和加拿大的1000名兼有PC和平板电脑的成人用户)。

在这些受访者中,女性使用平板电脑的时间超过男性,24%女性每天使用平板电脑的时间至少2个小时,而男性的这一比例仅为15%。

tablet-study(from adroit)

tablet-study(from adroit)

52%受访者使用平板电脑而非PC设备来看电视或视频,50%使用平板电脑搜索信息。

56%受访者表示自己对平板电脑上的广告的接受程度要高于PC广告。调查还发现平板电脑广告的最佳投放时间是晚上7点以及中午12点,因为有近39%受访者在这个时间段使用平板电脑;44%女性和34%男性用户会在这个时段使用平板电脑。

44%受访者对美食和餐厅广告响应性最高,其次是娱乐和游戏(41%)和服装(32%)。

2)据pocketgamer报道,GungHo Online Entertainment宣布今年初推出的热门游戏《Puzzle & Dragons Z》3DS版本在日本销量已达100万份。

该游戏发布首周销量达到54万3630份,在当周击败了《Pokemon X and Y》(发布第9周销量为15万9244份,但至今在日本销量已达336万163份)。

Puzzle & Dragons Z(from siliconera.com)

Puzzle & Dragons Z(from siliconera.com)

市场调研公司Media Create指出,购买《Puzzle & Dragons Z》的用户多为30多岁至40出头的群体,并据此推测该游戏有可能是父母为子女购买的圣诞礼物。

3DS游戏设备自发布以来在日本销量已达1400万,《Puzzle & Dragons Z》预计于2014年引进北美市场。

3)据gamasutra报道,迫于玩家与舆论指责F2P游戏公司提供不公平的IAP交易选项这一压力,迪士尼最近决定移除《Where’s My Water?2》中的“能量”系统(该系统会阻止玩家继续玩游戏,除非他们等够一个小时,或者花钱购买能量)。

Wheres_my_water_2(from wpcentral.com)

Wheres_my_water_2(from wpcentral.com)

该游戏中仍存在允许玩家购买升级道具和内容包的微交易机制,但玩家却可以在免费情况下自由玩游戏,无需长时间地等待。

4)据gamasutra报道,Facebook App Center日前更新功能,允许开发者在其应用详情的页面添加预览视频。

facebook-app-center(from ghacks.net)

facebook-app-center(from ghacks.net)

这意味着Facebook应用开发者可以通过Faceboo App Dashboard提交视频片段,待Facebook审核该视频内容后,即可添加到开发者的应用详情页面中。该视频为自动播放、静音模式,用户访问页面时可以看到视频内容,这与Steam网站功能相似。

Facebook对开发者提交的视频内容要求是,保持高质量的画面,不可过度使用广告,不可发布存在误导性,或者与游戏体验有出入的画面。

5)据insidemobileapps报道,Glu Mobile日前宣布向Facebook发布《Deer Hunter 2014》,该游戏最初发布于iOS、Android和Mac平台,支持玩家结合使用鼠标和键盘进行操作,通过完成任务而赢得购买、升级枪支等装备的奖金。

deer-hunter-2014(from insidemobileapps)

deer-hunter-2014(from insidemobileapps)

本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Adroit Digital: 55% of consumers would consider replacing PC with tablet

Brandy Shaul

Advertising company Adroit Digital has released the results of its latest survey, aimed at measuring tablet usage and how those tablets are changing the way content is consumed. With tablet usage on the rise, the study found 55 percent of consumers would consider replacing their traditional PC with a tablet.

The study gathered responses from 1,000 adults from the US and Canada that own both a PC and a tablet. Of these respondents, women use their tablets for longer stretches of time than men, with 24 percent of women saying they spend two hours or more on their tablet each day, compared to only 15 percent of men.

The majority of respondents, 52 percent, say they use their tablets to watch TV or video, instead of watching the same content on their PC, while 50 percent use their tablets to look up information.

Respondents also indicated they are more responsive to advertising on their tablets than on PC, with 56 percent saying they would be more likely to respond to a tablet ad than a PC ad. The study found the ‘sweet spot’ for tablet ads was between 7 PM and 12 AM. Almost 39 percent of respondents said they use their tablets during that time, with 44 percent of women and 34 percent of men using tablets during those hours.

Respondents said they were most likely to respond to ads in the food and restaurants category (44 percent), followed by entertainment and gaming (41 percent) and clothing (32 percent).(source:insidemobileapps

2)Puzzle & Dragons Z for 3DS ships 1 million copies in Japan

by Matthew Diener

Earlier this year, GungHo Online Entertainment announced a premium RPG version of its mega-hit Puzzle & Dragons for the 3DS.

Dubbed Puzzle & Dragons Z, the game introduced a coherent storyline and world for players to explore while keeping the focus on the match-three style of gameplay that propelled its mobile predecessor to the heights of success while stripping away the freemium elements.

If this sounds interesting to you, you’re not alone. Puzzle & Dragons Z sold 543,630 copies in its first week on the market – beating out Pokemon X and Y, which sold 159,244 in its ninth week on the market – and hitting a sell through rate of 79.02 percent.

But don’t pity Pikachu too much too much; Pokemon X and Y has sold 3,360,163 in Japan alone since launch.

A new challenger has appeared

Market research firm Media Create notes the main purchasers of Puzzle & Dragons Z are consumers in their late 30s and early 40s, fueling speculation that parents are buying it as a Christmas gift for children.

If true, this would mean that Nintendo now faces a rare challenge to the hegemony of its first-party titles on the 3DS.

Despite GungHo eclipsing Nintendo’s market cap earlier this year, the 3DS is a viable – and popular – gaming platform in Japan with an estimated 14 million combined units sold since launch.

Puzzle & Dragons Z is due for a release in North America in 2014.(source:pocketgamer

3)Disney removes energy system from Where’s My Water following complaints

By Mike Rose

As the pressure from players and critics mounts on free-to-play game companies to provide fair in-app purchases, Disney is the latest company that has dialed back on its microtransactions.

When Where’s My Water? 2 launched earlier this year, it came with an “energy” system which stopped players from continuing a game unless they either waited an hour, or paid real-money.

As spotted by Pocket Gamer, Disney has now removed the energy system entirely from the game, citing the poor response from players.

“We took your feedback to heart and removed the energy system in this update,” reads the latest App Store update. “Yep that’s right. Now play as often and as much as you like!”

There are still microtransactions in place which allow you to buy power-ups and content bundles, but it’s now possible to play through the entire game in one sitting for free, rather than waiting after each few levels or so.

This isn’t the first time a company has toned down the microtransactions in a high-profile free-to-play game. Earlier this year, Electronic Arts lowered the in-app purchase requirements for Real Racing 3, following a notable backlash from players.(source:gamasutra

4)Your game’s Facebook App Center page can now show videos

By Alex Wawro

The Facebook App Center was updated yesterday to allow developers to add videos to their App Details page.

That means that if you’re a Facebook app developer you can now submit video clips through Facebook’s App Dashboard, after which Facebook will review them for objectionable content before adding them to your app’s Details page. The videos will auto-play — with sound disabled, thankfully — when someone visits the page, much like Steam’s storefront.

The guidelines for what connotes an acceptable App Center video are essentially identical to those which govern image submissions: keep everything high-quality, don’t use excessive ads, and don’t publish misleading or inaccurate portrayals of the in-game experience.

By adding auto-playing video clips to the App Center, Facebook is making it much easier for developers of fast-moving, action-heavy apps — like, say, games — to showcase why their apps are worth checking out.

The new feature seems like a good way to close out a year in which Facebook made significant efforts to foster game development on its platform, including launching a Mobile Games Publishing initiative and working closely with Unity to make it easier to port games to Facebook. (source:gamasutra

5)Glu Mobile’s Deer Hunter 2014 comes to Facebook

Brandy Shaul

Glu Mobile has announced the release of Deer Hunter 2014 on Facebook. First released on iOS, Android and Mac, the game sees players traveling to the Pacific Northwest of North America, Central Africa and the forests of British Columbia to hunt deer, elk, bears, moose, wolves and more.

In each location, players complete missions by hunting specific animals, using rifles, assault rifles, shotguns and pistols. They’ll earn cash for completing missions, and can actually hunt using a combination of mouse and keyboard controls.

Deer Hunter 2014 offers consumables for slowing down time or causing bullets to do double the amount of damage, as well as a complete upgrade system for weapons, from upgrading a gun’s sight and ammo capacity to its muzzle, barrel and more.

“We are excited to bring our most successful title ever to players on Facebook,” said Niccolo de Masi, CEO of Glu Mobile, in a statement. “Deer Hunter is the most realistic hunting game available and a fantastic experience on the Facebook platform. We anticipate a strong response from Facebook’s highly-engaged global user base.”(source:insidesocialgames


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