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每日观察:关注Android与iOS在主流市场份额(12.3)

发布时间:2013-12-03 11:21:44 Tags:,,,

1)据serkantoto报道,东京游戏公司Colopl日前宣布截止11月23日,公司在iOS和Android平台注册用户达6000万。

值得注意的是,今年2月份这一数据还仅为2000万,8月份时则增长至4000万。

该公司游戏《Quiz RPG》(于今年3月在日本Android平台发布,之后又进入iOS平台)在8月份日本用户约300万,其11月份全球用户增长至1400万。

colopl-60-million-users(from serkantoto)

colopl-60-million-users(from serkantoto)

该游戏最大的竞争对手《Puzzle & Dragons》(GungHo Online Entertainment)目前仅在日本用户就达到2100万;与《Quiz RPG》相同的是,《Puzzle & Dragons》也是在公司向日本电视投放广告之后开始成为热作。

2)Kantar Worldpanel ComTech最新数据显示, 截止今年10月31日的这三个月中,iPhone 5S和5C令苹果在“几乎所有的市场”获得大反弹,iPhone 5S在美国与5C销量是2:1。

iPhone 5C在美国低收入家庭中颇有市场,有42%的美国iPhone 5C用户家庭年收入不足4.9万美元。而在英国市场,5S与5C销量则是3:1。

iPhone_5C(from pcadvisor.co.uk)

iPhone_5C(from pcadvisor.co.uk)

但Android仍是欧洲第一大智能手机平台,在智能手机市场中占比70.9%,在美国,Android占比47.7%,iOS占比47.2%,苹果市场份额下跌了6.4个百分点。

与此同时,Android在中国仍是第一大手机平台,占比69.7%,iOS仅占比18.9%,Android市场普及率增长了8.4个百分点,苹果则下降了4.6%。

Windows Phone在欧洲智能手机市场中占比10.2%。

3)据venturebeat报道,Valve公司日前宣布旗下游戏发布平台Steam在12月1日的同时在线用户首次突破700万,最高峰时达到719万。

valve-steam-logo(from maximumpc.com)

valve-steam-logo(from maximumpc.com)

在10月底,Valve公司曾透露Steam注册帐号达6500万,这意味着12月1日当天每10名Steam用户中至少有1人在使用该服务,可见该平台粘性比例相当高(在2012年秋季促销活动期间,Steam平台同时在线人数的最高峰为600万,其粘性增长了17%。)

Valve还宣布将扩大自己的操作系统SteamOS相关服务,与硬件制造商合作,在名为Steam Machines的新PC设备上绑定SteamOS。

4)据pocketgamer报道,奥地利传媒公司Koch Media日前宣布收购德国游戏开发商Fishlabs及其所有资产,这些资产包括《Galaxy on Fire》以及Fishlabs的专属游戏引擎Abyss。

Galaxy on Fire(from lzvw.com)

Galaxy on Fire(from lzvw.com)

Koch Media由企业家Franz Koch和Dr.Klemens Kundratitz成立于1994年,该公司表示Fishlabs工作室的52名成员现已归属Koch Media Group,Fishlabs的汉堡总部也仍将照常运营。

5)OneDevice最新数据显示,WhatsApp在五大热门社交网络的移动功能使用率中最为领先,其比例高达44%;Facebook位居其次,占比35%,微信28%,Twitter为19%,BBM和Skype分别为17%和16%(游戏邦注:其调查样本是3759名智能手机用户) 。

messenger-wars-whatsapp-leads(from OneDevice)

messenger-wars-whatsapp-leads(from OneDevice)

BBM在南非颇受欢迎,使用率达34%,在印度尼西亚为37%,但在美国却仅为13%。

messenger-wars(from OneDevice)

messenger-wars(from OneDevice)

63%受访者每天至少使用10次社交通信服务,而短信服务的这一使用率仅为40%,语音服务为31%,电子邮件服务为24%。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Colopl’s Smartphone Game Downloads Reach 60 Million, Quiz RPG Now At 14 Million

by Serkan Toto

Colopl (3668), the Tokyo-based company which I recently called “the biggest mobile game maker you never heard of”, is running from one milestone to the other.

Last week, Colopl announced it has amassed a whopping 60 million registered users across its portfolio of games on iOS and Android by November 23.

For reference, that number stood at 20 million just at the beginning of February this year, and Colopl needed 16 months to get there. By August 2013, that number ballooned to 40 million.

In other words, growth has been accelerating, partly because of the wider adoption of smartphones and tablets in Japan. It also seems that Colopl is now including international users into this count as well, even though that number is still very small.

Just a few days later, namely today, Colopl followed up with a similar announcement, that “Quiz RPG: World Of Mystic Wiz” hit 14 million registered players on November 28.

Quiz RPG was launched in Japan on Android in March this year, followed by iOS one month later.

The game amassed around 3 million users across both platforms until August.

So how is this sudden and pretty impressive spike in user acquisition possible?

In Japan, the answer is simple: August was the month Colopl started advertising Quiz RPG on TV.

This country is still the only market in the world where mobile games are being mass-advertised on TV, on national channels, during prime-time, in heavy rotation.

After TV advertising kicked in, the title grew as follows:

October 4: 8 million

October 11: 9 million

October 20: 10 million (also see here)

October 29: 11 million

November 7: 12 million

November 16: 13 million

-> in Japan only until this point

November 28: 14 million (worldwide)

So growth has been slowing down for Quiz RPG as of late, which is why Colopl is now integrating international users into the count.

For example, the Korean version hit 1 million players on November 18, 3 months after launch in that market (there is also an English version).

Quiz RPG can be downloaded for Android and iOS.

By way of comparison: the game’s biggest competitor, Puzzle & Dragons from GungHo Online Entertainment (3765), is currently boasting 21 million users in Japan alone. That game, too, started to become a mega-hit only after GungHo started advertising it on Japanese TV.(source:serkantoto

2)Research: iPhone receives ‘significant bounce’ in Europe but Android still rules

by Matthew Diener

New data from Kantar Worldpanel ComTech (WPP’s market research division) show rosy figures for Apple but rosier figures by far for Android.

According to the research report – which covers a three month period ending on 31 October – the iPhone 5S and 5C releases gave Apple “a significant bounce” in “almost all markets”.

Despite the bounce, consumer reaction to the not-quite-budget-priced iPhone 5C has been mixed.

In the US, CIRP suggested that the more expensive iPhone 5S was outselling the 5C by 2 to 1.

On the other hand, Kantar’s data found that the 5C is popular with “lower income households” in the US with 42 percent of 5C owners in America earning less than $49,000 per year.

In the UK, however, the current Apple ecosystem is far less ambiguous – Kantar holds that the 5S outsold the 5C at a rate of 3 to 1.

Can’t bounce the ‘droid

Even with the “significant bounce” by the iPhone 5S and 5C, very little changed in Europe where Android still commanded 70.9 percent of the smartphone market share compared to Apple’s 15.8 percent for the same 12 week period.

In the United States, the figures were far more even with Android narrowly beating Apple out 47.7 percent to 47.2 percent – with Apple’s market share falling 6.4 percent.

Meanwhile in China, Android loomed large against iOS – 69.7 percent compared to 18.9 percent – with Android’s market penetration increasing by 8.4 percent as Apple’s waned by 4.6 percent.

And things are looking up for Nokia and Windows Phone. It now accounts for 10.2 percent of European smartphone sales.(source:pocketgamer

3)Steam surpasses 7 million concurrent users for the first time

Jeffrey Grubb

Microsoft’s and Sony’s new consoles are the hot items for this holiday season, but the excitement for those boxes isn’t causing any slowdown on the PC side of things.

Game-distribution service Steam just topped 7 million concurrent online customers for the first time in its history. This new record comes in the midst of the annual fall sale that Valve holds for its digital-download platform.

Steam approached the 7-million mark for the past several days, but it peaked at 7.19 million customers around 11 a.m. Pacific time today. In late October, Valve revealed that Steam has 65 million registered accounts. That means that more than one in every 10 Steam members were using the service today. That’s a huge number of engaged gamers.

This new record also represents significant growth over last year. Steam had around 6 million peak concurrent users during its 2012 fall sale. That’s a 17 percent growth in engagement for a platform that was already well established in 2012.

Steam should only continue to grow. Valve announced plans to expand the service out into its own operating system — called SteamOS — based on Linux in the near future. The company will also work with hardware manufacturers to bundle SteamOS on new PCs called Steam Machines.(source:venturebeat

4)Koch Media acquires Galaxy on Fire dev Fishlabs

by Matthew Diener

Austrian-based media outlet Koch Media has announced the acquisition of German developer Fishlabs and all of its assets.

These assets include the popular mobile franchise Galaxy on Fire, and Fishlabs’ proprietary Abyss game engine.

Koch Media’s announcement is a firm follow-up to Friday’s breaking story where we reported that Fishlabs sold up to “an unnamed party”.

Now we can confirm that Koch Media – founded by entrepreneurs Franz Koch and Dr. Klemens Kundratitz in 1994 – is that party.

‘Strategically important’

Koch Media noted that all 52 Fishlabs employees are now part of the Koch Media Group, and added that the Hamburg headquarters of Fishlabs would be maintained as before.

Speaking on the acquisition, managing director Dr. Kundratitz was open in discussing Koch’s entry into mobile gaming.

“The mobile gaming market is strategically important to Koch Media. These days, games are played anytime and anywhere – both at home and on the go.

“The know-how and brands which Fishlabs brings along give us the expertise required in order to establish ourselves in this exciting field for the long term.”

For Fishlabs, the Koch acquisition follows a tempestuous autumn which saw layoffs in October and bleak ruminations on the difficulty in acquiring investment capital.(source:pocketgamer

5)Nine per cent more people use WhatsApp than Facebook on a daily basis

by Phil Tottman

Both are way ahead of other messaging platforms such as WeChat, Twitter, BBM, and Skype.

Anyone would presume that Facebook – who recently introduced its login function to Windows – prevails when it comes to anything social, including mobile messaging.

However OneDevice has revealed that this is not so, in fact WhatsApp took the lead in the top five social networks who experienced the most use of its mobile messaging functionalities, with 44 per cent.

Facebook Messenger came in second seconds with 35 per cent of the 3,759 smartphone owners. WeChat slipped ahead of Twitter’s 19 per cent with 28 per cent, and BBM and Skype lagged behind with 17 per cent and 16 per cent respectively.

BBM has become increasingly popular since its launch in South Africa (34 per cent) and Indonesia (37 per cent). It is much less popular in the US with only 13 per cent.

Social messaging as a whole is making voice calls, SMS and email increasingly irrelevant with 63 per cent using it more than ten times a day, compared to 40 per cent text, 31 per cent voice calls, and 24 per cent email.(source:mobile-ent


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