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每日观察:关注中国手机用户对移动网速的满意度(11.6)

发布时间:2013-11-06 10:48:27 Tags:,,

1)Strategy Analytics最新报告指出,中国手机市场发展迅速,该地区即将迎来4G时代,但其用户反应却并不如预期理想。

调查显示80%中国智能手机用户对当前的移动网络速度并不满意,愿意为4G付费的用户不到10%。

分析师Alvin Wu指出,中国消费者对移动服务供应商的不信任是多数人不愿意为4G网络付费的主要原因。用户对当前3G网络速度的不满削弱了他们对4G网络的期待,中国运营商应致力于为用户提供所承诺的服务,提升消费者的满意度。

mobile internet speed(rom play.google.com)

mobile internet speed(rom play.google.com)

2) Kantar Worldpanel最新数据指出,Android仍是欧洲最大的智能手机平台,占比将近72%;Windows Phone和诺基亚在拉美地区均有所发展,该地区大部分消费者仍持有诺基亚功能性手机,并且出现了向Lumia智能手机升级的趋势。

WORLD_FIRST_DUAL-CORE_SMARTPHONE(from lg.com)

WORLD_FIRST_DUAL-CORE_SMARTPHONE(from lg.com)

从英国市场来看,Windows Phone目前占比11.4%,但Android仍掌握58.4%的市场份额,苹果则占比27%。

在中国市场占主流的是本土智能手机制造商,其智能手机销量占比44%,去年则是30%。

3)据pocketgamer报道,King最近宣布推出新款授权产品Candy Crush糖果,该产品目前推出四种类型:Color Bombs、Jelly Fish、Fruit Gummies和Sour Fruit Gummies。

目前King仅在King.com网站推出这一产品的条幅广告,并链接到美国连锁店Dylan’s Candy Bar网站的销售页面。

candy crush candy(from pocketgamer)

candy crush candy(from pocketgamer)

4)据venturebeat报道,Adobe最近预测美国将迎来史上最盛大的感恩节、黑色星期五和网络星期一购物季,有30%消费者计划增加网购交易,有28%受访者打算购买移动产品。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Most Chinese smartphone users don’t trust 4G

by Zen Terrelonge

The tech is heading to China, but under ten per cent plan to pay for a network.

The Chinese mobile market is booming and local consumers love the technology so much that they were driven to riot and egg an Apple store when the iPhone 4S was launched.

The country is soon to receive 4G, but the launch looks set to fall flat of expectations, according to Strategy Analytics.

Results show 80 per cent of Chinese smartphone owners aren’t impressed with their current mobile network speed, while under ten per cent are happy to pay for 4G.

Alvin Wu, report author and analyst at Strategy Analytics’ Wireless Device Lab, said: “The low trust that Chinese consumers have with their mobile service providers is the main reason for lack of willingness to pay for 4G networks.

“Dissatisfaction with their existing 3G network speed has contributed to the negative expectations that consumers have with the 4G network. Chinese operators need to devote more effort on providing previously promised services and improve Chinese consumers’ level of satisfaction.”(source:mobile-ent

2)Nokia powers Windows Phone to growth across Europe, now ahead of iOS in Italy

by Chris Kerr

Just as Nokia finally begins to gain ground in the US, stats compiled for Europe suggest Windows Phone now makes up one in ten of all new smartphones sold in the continents biggest markets.

The numbers, which again claim Nokia is the force behind the growth, state Microsoft’s platform is making steady ground across the EU5, with Windows Phone sales actually overtaking iOS in Italy.

It’s only logical

Android, of course, remains the dominant force in Europe, with nearly 72 percent of the market, but Kantar Worldpanel – which published the figures – claims it can only be seen as good news for Microsoft, which struggled to make an impact with Windows Phone long after its initial launch.

More good news could also be on the way, with Kantar Worldpanel claiming both Windows Phone and Nokia are also showing signs of growth in emerging markets such as Latin America, no doubt thanks to the roll out of budget handsets from the Finnish firm.

“With the smartphone market in developed countries so congested, it is emerging economies that now present manufacturers with the best opportunity for growth,” explained Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech.

“Nokia dominated in Latin America for many years, and while its popularity declined with the fortunes of Symbian it now has an opportunity to regain the top-spot. The majority of consumers in Latin America still own a Nokia featurephone and upgrading to an entry level Lumia is a logical next step.

“Price is the main barrier in developing markets and the budget Lumia 520 opens the door to smartphone ownership for many.”

Local brands on top

Kantar’s figures mark what’s been a positive week for Nokia, which has seen its share in the US market jump sixfold during the last 12 months, making the Finnish company the country’s fourth largest smartphone manufacturer.

In Britain, Windows Phone currently accounts for 11.4 percent of the market, and while Android is still firmly on top with 58.4 percent of the market, Apple is expected to improve on its current 27 percent market share over the Christmas period.

Nokia’s budget Lumia 520 has made a big impact

China on the other hand continues to see its local brands grow. Domestic manufacturers now make up 44 percent of smartphone sales in the country, vastly improving on the 30 percent share they held last year.

“Chinese consumers are prepared to make a huge investment in their smartphone, with some spending up to 70 percent of their monthly salary on a new device,” says Sunnebo.

“With such a high investment, Chinese consumers want to get the best value for money and are increasingly opting for a high-spec local brand over a low-spec global equivalent.

“The message for global manufacturers is clear – Chinese consumers demand value, and overpriced entry-levels models no longer cut it against increasingly impressive local competition.”(source:pocketgamer

3)Life imitates art: King launches Candy Crush candy

by Keith Andrew

King’s no stranger to launching branded merchandise – the world having been treated to Candy Crush socks back in June.

However, it’s surprising to learn that studio has only just linked up with the very product that lies at the heart of the aforementioned revenue raising smash: candy.

Four for all?

Launched with little fanfare via the studio’s website, Candy Crush candy is currently available in four varieties – Color Bombs, Jelly Fish, Fruit Gummies and and Sour Fruit Gummies.

Promotion for the new range currently appears to be limited to a banner at the top of King.com that links to a selling page on US chain Dylan’s Candy Bar’s website.

As a result, it seems the range is currently limited to the US, though King’s global presence in the west suggests it’s surely only a matter of time before a global roll out is on the cards.

Candy Crush candy’s launch comes at a time when King is increasingly looking to raise its profile with mainstream consumers, with TV ads promoting both Candy Crush Saga and more recent release Pet Rescue Saga now commonplace.(source:pocketgamer

4)Adobe forecasts record holiday sales: $1.1B Thanksgiving, $1.6B Black Friday, $2.3B Cyber Monday

John Koetsier

The shortest Thanksgiving-Christmas shopping season since 2002 is almost upon us, but it promises to deliver record earnings. Based on an exhaustive analysis of 450 billion retail website visits over the past seven years, and direct insight into 72 percent of all the cash flowing into the 500 largest retail websites in the U.S., Adobe is forecasting the biggest Thanksgiving, the biggest Black Friday, and the biggest Cyber Monday in history.

And, perhaps, the most expensive advertising bills in history.

Which means that savvy retailers have already started (and maybe finished) their holiday promotions planning. The question is: How can you get your share of all that consumer cash, without overpaying for clicks, for promoted tweets, for likes, and for all the demand generation activities you’re engaging in to ensure people know about your deals?

I talked to Adobe’s chief research analyst, Tamara Gaffney, to find out.

“You get into these crunch periods where advertising becomes much more expensive because everyone’s trying to get people to get to their store,” she says. “We did see cost per clicks on Facebook last retail season go up 42 percent … display goes up, search advertising goes up, everything goes up.”

Avoiding the advertising crunch highs starts with understanding the market.

This holiday season, consumers are planning on spending the same amount as last year, but 30 percent of people are planning to increase their online shopping, seeing online retail as a bargain-hunter’s paradise, Gaffney said. But the shortened season — the Thanksgiving weekend is six days later this year — could cost retailers as much as $1.5 billion in potential sales. At the same time, consumers are relying more on mobile — 28 percent plan to buy on mobile — and while direct social influence on purchases remains low, in the single digits, social attribution early in the purchasing cycle drives as much as 36 percent of online purchasing decisions.(source:venturebeat


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