前不久，麦当劳和zynga旗下的FarmVille游戏进行广告合作，推出了系列麦当劳形象的商品推介活动。

cafe world

现在另外一个食品大亨可口可乐Coca-Cola也加入了类似的内置广告展示促销活动，合作的游戏是Cafe World。Cafe World是zynga旗下相当流行的一款facebook社交游戏，该游戏目前在facebook游戏中排名第五（也是zynga第五大游戏），月活跃用户量超过2100万，日活跃用户量超过410万。在近一个月内，Cafe World的日活跃用户数曾短暂超过600万的高度。

Mcdonalds-Bakery

之前起亚美国也成为zynga旗下PetVille游戏商业合作伙伴，意在让更多的社交游戏玩家认知企业的汽车品牌。起亚汽车行销副总裁Michael Sprague表示和拥有玩家数量众多的PetVille结成内置商业展示对于起亚是很好的一次广告机会。（本文由游戏邦/gamerboom.com编译）

Starting today through Oct. 27, online chefs in Cafe World can send their friends a free Coke. Zynga has (sort of) ramped up its in-game promotions over the past few weeks and not even Cafe World is safe from the rampant advertisements. Gifting the Coca-Cola item to your friends will provide them with 60 servings of the dangerously delicious drink to dole out to their customers.

Unfortunately, like the FarmVille-McDonalds promotion before it, this limited time gifting event is nothing more than a slightly interactive advertisement. While we know Halloween is right around the corner, this event had so much more potential. Even a new appliance to build like a Coke vending machine that dispenses the drink for customers would have been more interesting. Nonetheless, enjoy the beverage while it lasts as it won’t even be here for a whole week. After this is through, who knows what Zynga game will get the ad treatment next. How about giftable Marlboro cigarettes in FrontierVille? Wait, that’s a terrible idea.（source：games）