每日观察：关注Google Play与App Store收益情况（8.1）
1）App Annie最新报告显示，2013年4-6月之间，Google Play下载量更高，比苹果App Store多10%。但App Store收益仍然最为领先，比Google Play多2.3倍。
报告指出游戏仍是这两大应用商店的主要收益来源，游戏在Google Play收益中占比80%，在App Store收益中占比75%。
2）据pocketgamer报道，EA移动发行高级副总裁Bernard Kim在日前的ChinaJoy 2013会议上透露，《The Simpsons: Tapped Out》目前每日活跃用户为540万，超过了EA Mobile去年所有游戏的活跃用户总数。
3）据gamasutra报道，App Annie最近针对Supercell游戏《Clash of Clans》在日本运营情况发布的图表显示，这款游戏在6月份日本iPhone应用营收榜单排名从第98上升至月底时的第11名。
该游戏于6月6日与GungHo游戏进行交叉推广之后，在日本iPhone下载榜单排名也从500以下一路飙升至顶峰。从全球iOS营收榜单来看，《Clash of Clans》排名第一，超过了King游戏《Candy Crush Saga》和GungHo游戏《Puzzle & Dragons》（游戏邦注：该游戏位居6月份Google Play应用营收榜单之首）。
4）据Business Week报道，Zynga日前起诉休闲应用《Bang With Friends》开发商Bang With Friends Inc，声称后者侵犯其With Friends系列游戏的商标权。
Bang With Friends Inc于去年在旧金山注册了这一网站域名，如果Zynga胜诉，Band With Friends将被勒令停用这一名称，并向Zynga赔偿相关损失。
《1 World》玩法类似于Lotum的《4 Pics 1 Word》，包含一系列图片，要求玩家找到将其连接成组的文字，目前支持玩家在Kik平台免费玩游戏，或者通过iOS、Android等平台免费下载。
6）据pocketgamer报道，Take-Two首席执行官Strauss Zelnick日前表示，由2K Games和Firaxis推出的《XCOM:Enemy Unknown》是一款成功的游戏，它证明iOS用户愿意为高质量的娱乐内容支付高价费用。
该游戏主设计师Jake Solomon此前曾在采访中表示，Firaxis正在考虑推出一个iOS版本的《文明5》，但这要取决于《XCOM:Enemy Unknown》的市场表现。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）
1）Chart of the Week: Google Play now leading on downloads, App Store still winning on revenue
by Jon Jordan
Another quarter passed. Another totting up from App Annie.
The app store intelligence outfit has been estimating the competition between the main two app stores during April and June 2013.
It reckons Google Play is now the leader in terms of downloads; 10 percent more than Apple’s App Store.
That’s not too surprising as the install base of Android devices continues to grow very quickly.
Of course, not all Android devices can access Google Play, notably those in China. The growth rate is also being driven by low-end devices in emerging countries.
And that’s why App Annie puts revenues from the App Store as still being significantly ahead – 2.3 times, in fact.
The places to be
In terms of what’s driving this activity, games remain the largest category.
App Annie reckons they account for 80 percent of revenue on Google Play and 75 percent on the App Store.
US (#1), China, Japan, the UK and Russia are respectively the top 5 countries in terms of download volume on iOS.
When it comes to iOS revenue, the order is US, Japan, UK, Australia and China.
For Google Play, peak downloads come from US (#1), South Korea, India, Russia and Brazil.
Revenue-wise, however, it’s Japan, followed by South Korea, the US, Germany and the UK.（source：pocketgamer）
2）Value of quarterly activity in The Simpsons: Tapped Out estimated at $58 million
by Jon Jordan
One interesting news snippet from the ChinaJoy 2013 conference came courtesy of EA’s SVP, mobile publishing, Bernard Kim.
Revealing that The Simpsons: Tapped Out now has 5.4 million daily active players, Kim point out that was ‘more than EA Mobile had across all its games in 2012′.
Indeed, as EA’s Q1 financial filings reveal, the game generated more cash between April to June 2013 than at any time since it launched (technically relaunched) in October 2012.
“In the past quarter, it’s generated 6 billion gameplay minutes, 1 billion quests, and players have spent more than 233 billion bucks,” Kim added.
Bucks are the in-game soft currency, which players earn.
Alternatively, they can buy the hard currency – called donuts – and convert them. This give us the opportunity to perform some real rough back-of-ticket math.
You can buy 100,000 bucks for 600 donuts, while 2,400 donuts cost $99.99. Hence, if we assume all those bucks were purchased (a very big assumption), this would be worth about $58 million.($100 will buy you 400,000 bucks.)
Obviously, we can’t say that the game is generating this amount of cash, merely that players’ activity (if purchased) would be ‘worth’ $58 million.
Interestingly, this value fits within the known revenue range, given that EA has said The Simpsons: Tapped Out generated $23 million during its first quarter (back in 2012), and now it’s making more money than ever.（source：pocketgamer）
3）Clash of Clans’ big Japanese boost – in graphs
By Kris Graft
For all its success in the West, Finland-based Clash of Clans developer Supercell didn’t really have its foot in the door of the massive Asian mobile games market. Likewise, Japanese Puzzles & Dragons developer GungHo has enormous success in its home region, and needed some traction in the West.
So the two teamed up to cross-promote each others’ free-to-play games last month, and now analytics firm App Annie has offered a bit of insight on how the cross promotion has helped Supercell in Japan. It’s data that other Western-based publishers and developers should pay attention to.
During June, Clash of Clans (available only on iOS) rose from the 98th overall iPhone app to the 11th by the end of the month on Japan’s top-grossing charts. Japan didn’t drive as much
growth as the U.S., China and Turkey, according to App Annie, but the June iPhone graph for the game’s Japanese revenue growth is telling, nonetheless (note that App Annie’s report doesn’t
include iPad figures):
There was also a dramatic rise in Clash of Clans’ download rankings on iPhone in Japan, following the promotional partnership with GungHo on June 6. The announcement plus an update for
Japanese language support later in the month boosted the game from below 500 on the all-apps download rankings, all the way to the top.
On the worldwide iOS charts from App Annie, Clash of Clans was number one, topping both King’s Candy Crush Saga and GungHo’s Puzzle & Dragons (which topped Google Play’s top-grossing charts for the month).
Supercell ended up holding the top spot on the monthly revenue charts for June on iOS, while GungHo dropped from first to third.（source：gamasutra）
4）Bang or bust: Zynga sues sex app studio over trademark infringement
by Chris Kerr
Zynga is suing the makers of casual sex app Bang With Friends over claims that the app infringes upon its With Friends series of games.
Bang With Friends Inc – the company behind the app of the same name – registered its internet domain last year according to the complaint, filed in San Francisco.
While there’s little actual connection between Bang With Friends – which pairs up Facebook friends anonymously for casual sex – and Zynga’s library, the social giant alleges that the company chose the name with “Zynga’s game trademarks fully in mind.”
According to the filing, the Bang With Friends app infringes upon Zynga’s trademark covering games such as Words With Friends and Chess With Friends.
If successful, the court order will prevent the creators of Bang With Friends from using the name, with Zynga also receiving compensation for any damages. （source：pocketgamer）
5）Zynga launches 1 Word, company’s first game on Kik’s mobile messaging platform
Zynga has confirmed the launch of its newest game, 1 Word, on mobile social messaging app Kik. The Kik platform passed more than 50 million users earlier this year, and features a variety of applications (called Kik Cards) and in-house developed games. However, Zynga’s picture-based social game is the first game on the Kik messenger platform from a third party games developer.
Zynga is known for stating that it always wants to reach players wherever and whenever they want to play, and the launch of 1 Word on Kik is a reflection of that goal.
1 Word is similar to Lotum’s “4 Pics 1 Word” (our review), in that it contains sets of images and then asks players to find the word that connects them all.
Blank letter tiles represent the key word, and players must spell the correct word using only the letter tiles in the available letter bank at the bottom of the screen. However, where 1 Word differs from “4 Pics 1 Word” is in its multiplayer component.
Instead of a single-player experience, 1 Word allows players to guess a word and then wait for their friends to do the same, guessing the exact same word from the same set of pictures. If both players are successful, they receive coins and stars marking their current winning streak.
Coins are also available for purchase with real money, and they’re used back in the game to remove tiles in bulk from the letter bank or instantly reveal a letter in the final word.
Players can also purchase the VIP upgrade to remove ads for $1.99.
1 Word is now available to play for free on the Kik messenger app, which is also available to download for free on iOS, Android, and more. Once users have accessed the Kik app, they can
find 1 Word by opening the app menu and tapping on “More.” 1 Word is currently the top featured Kik Card in the app.（source：insidesocialgames）
6）Take-Two boss says that success of $20 XCOM proves that ‘consumers are willing to pay a premium price’ on iOS
by Mark Brown
The premium price tag for 2K Games and Firaxis’s XCOM: Enemy Unknown on iOS certainly caused a stir around these parts.
For Take-Two CEO Strauss Zelnick, however, the XCOM: Enemy Unknown launch was a “success” and “illustrates that consumers are willing to pay a premium price for a premium entertainment”.
The turn-based alien blaster, which was a port of an 8-month-old PC and console game, hit the App Store for £13.99 / $19.99 last month. It entered the Top 10 Grossing apps chart on iPad in
the first week.
“This bodes well for the opportunity to deliver profitably our most immersive triple-A titles to mobile platforms as they evolve,” Zelnick said.
Previously, lead designer for XCOM: Enemy Unknown Jake Solomon told Pocket Gamer that Firaxis is thinking about an iOS version of epic historical strategy game Civilization V: “It really
depends on how people respond to what we’re doing here with XCOM: Enemy Unknown.”（source：pocketgamer）