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每日观察:关注手机内容和应用市场收益(7.20)

发布时间:2013-07-20 11:04:30 Tags:,,

1)IHS iSuppli最近报告显示,2012年智能手机出货量为7.12亿台,预计2013年将增长至8.97亿台,2014年突破10亿台,复合年增长率达15.8%。

但苹果iPhone出货量增长率有所下降,今年第一季度销量为3740亿台,预计其2013年总销量将为1.5亿台,将比15.8%增长率所预估的数量少500万台。

分析师Wayne Lam指出,顶级制造商推出的高端智能手机,以及低端手机用户向智能手机设备过渡,这将进一步扩大非苹果智能手机的市场份额。

mobile-content(from ebizroi.com)

mobile-content(from ebizroi.com)

2)Linklaters,Generation Next最近报告预测,未来4年新兴市场的手机音乐服务和游戏发展将更为迅速,推动手机内容和应用收益不断增长。

预计从2012年到2017年,手机内容和应用市场规模将从137亿美元增长至300亿美元。

在此期间手机游戏增势最为强势,其收益将增长至98亿美元,增幅高达266%;音乐服务增幅将达197%,从原来的7亿美元增长至19亿美元。

推动这一增长的主要新兴市场包括中国、印度、巴西、南非和墨西哥。

中国市场在此期间创造的手机内容和应用收益将达112亿美元,其他几个新兴市场合计占比24%左右。

3)据pocketgamer报道,Rovio日前宣布推出新的跨平台服务Rovio Account(支持Android和iOS平台),支持玩家在一种设备上中止游戏后,使用另一设备继续玩游戏。

rovio account(from pocketgamer)

rovio account(from pocketgamer)

使用这一服务的玩家要先通过原版《愤怒的小鸟》或者《The Croods》注册,该服务之后还将支持更多款游戏,但尚未宣布该服务是否将支持Windows Phone或黑莓等其他平台。

这一举措不但可让玩家获得“无缝隙的同步体验”,还可以让Rovio聚集大量忠实用户。

4)据pocketgamer报道,法国发行商Gameloft日前宣布电影《卑鄙的我》授权游戏《Despicable Me:Minion Rush》发布首月下载量突破5000万次。

Despicable Me Minion Rush(from pocketgamer)

Despicable Me Minion Rush(from pocketgamer)

这款免费游戏发布于Google Play和App Store,在超过100个国家/地区的App Store免费游戏榜单登顶,在美国它已经有三周时间名列第一。

Gameloft并未透露这款游戏的收益表现,目前可以看到它在美国App Store游戏收益榜单第13名。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)As smartphone shipments double, so iPhone sales are predicted to wane

by Alexander Beech

In amongst the suggestion that global smartphone shipments are set to double between 2012 and 2017 comes the line that iPhone sales may have peaked.

IHS iSuppli’s Mobile & Wireless Communications Report claims smartphone shipments – which stood at 712 million units in 2012 – will jump to to 1.5 million by 2017, based on a compound annual growth rate of 15.8 percent.

That’s a rate that will see units rise to 897 million this year alone, before breaking a billion in 2014.

Cutting to the core

However, though the market overall is seeing increasing growth, Apple’s success seems to have slowed.

iPhone’s first quarter sales this year were 37.4 million. So, with the next generation of iPhone not expected until the second half of the year, the report speculates this could leave total sales at 150 million in 2013 – 5 million behind what the market’s expected 15.8 percent growth would predict.

IHS’s senior analyst, Wayne Lam, traces reasons for this to the feet Apple’s competition.

With top manufactures producing new high-end devices to compete directly with iPhone, while also having “lower-end handsets known as feature phones to one that is increasingly smartphone-centric”, they’re able to broaden their market share.

All good news for consumers because, as the report concludes, to drive sales companies must continue to innovate with features customers want.(source:pocketgamer

2)Content and app revenue set to increase 84 per cent

by Phil Tottman

Mobile gaming to shoot up by 266 per cent by 2017.

Emerging markets will see the growth in content and apps revenue within the next four years as mobile music, services and gaming become increasingly accessible to consumers.

These revenues have been predicted to skyrocket by $13.7 billion (84 per cent) to $30 billion between 2012 and 2017, according to Linklaters, Generation Next study.

The biggest upfront growth is expected to come from messaging and mobile money apps, forecast to grow from $12.9 billion to £18.2 billion (41 per cent).

Mobile gaming will have the steepest incline, growing a mind-blowing 266 per cent to $9.8 billion, and music which was expected to grow more, had a slower expansion rate but still increased by 197 per cent from $0.7 billion to $1.9 billion.

Julian Cunningham-Day, telecoms co-leader at Linklaters, said: “Mobile data access is set to drive huge growth in content and application services, however the next big wave of growth is dependant on unlocking profitability in areas which are not always easy to monetise.”

The main emerging markets that will drive this increase identified in the report are China, India, Brazil, South Africa and Mexico.

China will be the main contributor accounting for $11.2 billion of content and applications revenue with the other growth markets making up 24 per cent combined.(source:mobile-ent

3)Rovio Account launches on iOS and Android: Play on one device, pick up on another

by Keith Andrew

Rovio has announced its new cross-platform tool, Rovio Account, has now rolled out on iOS and Android, allowing players to halt play on one device and pick up on another.

To make use of the service, players taking on the original Angry Birds or The Croods are required to sign up, with support for further games incoming.

The data game

Though pitched as a way to deliver a “seamless sync experience” for Rovio aficionados, the service will also enable the Finnish developer to amass a handy batch of its loyal users.

“Today we’re thrilled to announce that Rovio Account is now globally available on iOS and Android devices,” detailed Rovio on its blog.

“We know that you’ve all been waiting for a way to sync progress between devices and we really feel that we have an amazing solution in place now.”

There’s currently no word on whether Rovio will look to deploy Rovio Account across other platforms, such as Windows Phone or BlackBerry, in the future.(source:pocketgamer

4)Despicable Me: Minion Rush hits 50 million downloads in first month

by Alexander Beech

With an ever-growing stable of film licenses to its name, Gameloft has announced free-to-play release Despicable Me: Minion Rush has just passed 50 million downloads in a single month.

Said total – built up across the App Store and Google Play – comes with the publisher revealing the game topped the free rankings on Apple’s marketplace in more than 100 countries.

In the US, it held on to the top spot for three weeks.

Riding high

“Despicable Me: Minion Rush is a huge success for Gameloft, Universal and Illumination alike, and we are thrilled that our players have put so much support behind this franchise,” detailed Gameloft’s senior VP of publishing Gonzague De Vallois.

Gameloft hasn’t revealed how the game is performing on a revenue basis, but Despicable Me: Minion Rush is currently the 13th top grossing game on the App Store in the US.

That suggests a healthy portion of the game’s large audience are happy to part with the case.

News of the downloads total comes just as Gameloft releases Despicable Me: Minion Rush’s first update on iOS – Android to follow – which features new outfits for the Minions likely aimed at keeping that in-app revenue rolling in.(source:pocketgamer


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