作者：Jon Jordan

Kabam日前宣布《Fast & Furious 6: The Game》已成为史上发展最快的游戏。这款免费赛车游戏于5月16日在iOS和Android上线时，下载量超过了1700万次。

该游戏由Kabam位于温哥华的Exploding Barrel Games工作室开发，基于《速度与激情》电影授权开发，但仅包括少量电影元素。

更有趣的是，它的开发是建立在原先的直线加速赛车游戏（游戏邦注：例如Creative Mobile的Android热门游戏《Drag Racing》，以及NaturalMotion的《CSR Racing》）的成功基础之上。

其画面制作十分出色，玩法颇为灵活，并添加了一个漂移环节，再结合故事模式（涉及电影内容），为此类游戏添加了一些更为叙事化的深度。

收益表现

游戏的市场表现也印证了这些设计元素的效用。

在iOS平台，《Fast & Furious 6: The Game》跻身99个国家/地区的iPhone游戏营收榜单前10名，并进入86个国家/地区的iPad游戏营收榜单前10名。

在Google Play平台，它位于24个国家/地区营收榜单前10名。

Distimo在5月份的数据也将该游戏列为全球排名第二的免费iOS应用。

现在让我们看看该游戏在iPhone平台的表现为何优于iPad。

fast-furious-6-top-grossing-iphone-usa(from apptrace)

（apptrace显示这款游戏在美国iPhone营收榜单排名情况）

fast-furious-6-top-grossing-ipad-usa(from apptrace)

（apptrace显示这款游戏在美国iPad营收榜单排名情况）

尽管iPad屏幕尺寸更大，但直线竞速赛车游戏中固定的摄像视角，以及较短的游戏回合意味着《Fast & Furious 6: The Game》在更小的屏幕更能创造良好体验。

Distimo数据显示，在5月期间，该游戏有68%收益来自iPhone平台，32%来自iPad平台。

美国市场

从地区情况来看，美国、德国、英国等西方市场情况类似。但美国是该游戏最大的市场。

Distimo统计在6月份头25天中，这款游戏在美国收益达184万美元，其中有138万来自App Store，另外45.5万来自Google Play。

从下图中可以看出，该游戏在Google Play收益总体上呈增长趋势，而iOS收益则有所下滑。

distimo-fast-furious-6-revenue(from Distimo)

在这个基础上，该游戏7月份在美国收益可能超过200万美元，不过它在最后一个周末发布的更新内容很可能大幅提升游戏粘性。

但从全球范围来看，这款游戏在亚洲市场却并没有收获相同的成果。

它在韩国市场表现最佳，位居iPhone营收榜单前100名，但该电影于7月底中国上映后，这款游戏在当地市场也许会获得优势。

fast-furious-6-top-grossing-iphone-korea(from Distimo)

（在韩国iPhone营收榜单表现）

fast-furious-6-top-grossing-iphone-japan(from Distimo)

（在日本iPhone营收榜单表现）

fast-furious-6-top-grossing-iphone-china(from Distimo)

（在中国iPhone营收榜单表现）

（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

The Charticle: 17 million-strong Fast & Furious 6 races away on iPhone, doubling iPad revenue

by Jon Jordan

As Kabam has happily announced, Fast & Furious 6: The Game is its fastest growing game of all time.

Within a month of its 16 May launch on iOS and Android, the free-to-play racer had racked up over 17 million installs.

Developed by the company’s Exploding Barrel Games studio in Vancouver, the game only loosely uses the film licence; we can confirm it does contain at least one image of The Rock.

More interestingly, it builds on the success of previous drag racing games; notably Creative Mobile’s Android hit Drag Racing, and NaturalMotion’s CSR Racing.

Graphically, it’s topnotch and gameplay-wise the addition of drift sections into the drag races, combined with a story mode (loosely based on the film), provides slightly more narrative depth than we’re previously seen in these games.

Cash business

And these elements have certainly been reflected in the game’s performance.

On iOS, Fast & Furious 6: The Game has ranked as a top 10 top grossing game in 99 countries on iPhone, and 86 on iPad.

On Google Play, it’s been top 10 top grossing in 24 countries.

It was also listed by market intelligence outfit Distimo as ranking #2 in terms of global free iOS apps in May.

It’s significant to delve into why the game has performed better on iPhone than iPad.

Fast & Furious 6: The Game’s top grossing iPhone chart performance in the USA via apptrace

Fast & Furious 6: The Game’s top grossing iPad chart performance in the USA via apptrace

Despite iPad’s large screen size, the fixed camera angles used in drag racing games means Fast & Furious 6 is equally enjoyable on a physically smaller screen; something also encouraged by its short session times.

According to Distimo, during May, 68 percent of the estimated revenue was generated from iPhone, and 32 percent from iPad.

US-centric

Geographically, the performance is similar across western markets such as the US, Germany and the UK. Of course, the US is the biggest single market.

Distimo estimated that during the first 25 days of June, Fast & Furious 6: The Game generated $1.84 million in the US; $1.38 million from the App Store and $455,000 from Google Play.

As you can see from the following graph, Google Play revenue is increasing as a percentage of the total, as iOS revenue drops.

On this basis, it will generate over $2 million in the US during July, although the release of an update including prize-laden tournaments will likely raise engagement over the final weekend.

Taking a global approach, however, this success hasn’t been mirrored in the big Asian markets.

The game has performed best in Korea where it remains in the top 100 top grossing on iPhone, although the Chinese market might get a lift when the film is released in the country, expected in late July.（source：pocketgamer）