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每日观察:关注主流市场的移动网络用户体验(6.28)

发布时间:2013-06-28 11:13:13 Tags:,,

1)据《华尔街日报》报道,谷歌将推出基于Android的电子游戏控制器。

知情人透露,Ouya以及即将面世的GameStick,再加上苹果将针对新版Apple TV推出的游戏支持,都是促使谷歌推行这一举措的原因。

除此之外,还有消息称谷歌正在研发Nexus Q媒体设备的替代品,以及基于Android的手表。这些设备都将由谷歌设计和推广,并将在今年底公布相关消息。

Android_Game_Console(from blog-cellphone)

Android_Game_Console(from blog-cellphone)

2)据venturebeat报道,King公司日前宣布旗下热门游戏《Candy Crush Saga》进军周边产品授权领域,已同袜子设计公司Happy Socks签署合作协议,制作以该游戏为主题的袜子。

这两家公司已合作设计了两套袜子,其中之一是彩色糖球袜,另一双是条纹糖果袜;售价为12美元(或8欧元)。

candy-crush-socks(from venturebeat.com)

candy-crush-socks(from venturebeat.com)

3)据venturebeat报道,Zynga日前再次发布新款Facebook寻物解谜游戏《Hidden Shadows》(游戏邦注:Zynga曾在2012年初发布《Hidden Chronicles》,至今该游戏已推出14种语言版本)。

该游戏采用了更阴暗的故事,更精致的美术设计,玩家在游戏中可以结成同盟,共同找出诡计多端的凶手,更快速地开启箱子。在首个场景中,玩家会看到一名女法官被绞死在仓库的场景,他们可以在此召唤亡灵提供线索。总之,这款游戏的基调远比其他Zynga游戏更阴森恐怖。

hidden-shadows-logo(from blog.zynga.com)

hidden-shadows-logo(from blog.zynga.com)

4)据venturebeat报道,由于Kabam公司业务转向移动平台,现已裁减一小部分员工。

其发言人Seve Swasey最近确认了这一消息,表示公司的战略重心已从原来的网页和Facebook平台转向“AAA级手机游戏”,但并未透露具体裁员人数,仅指出公司目前员工超过700人;预计2013年公司收益将超过3亿美元,超过原先预期的2.7亿美元,2013年收益将比2012年增长66%。

Fast Furious 6 The Game(from arcadesushi.com)

Fast Furious 6 The Game(from arcadesushi.com)

Kabam曾在上周宣布其最新手机游戏《Fast and Furious 6: The Game》上线一个月下载量已超过1700万次,并称2013年Kabam将再招聘200名员工。

5)据gamasutra报道,动视发行首席执行官Eric Hirshberg在最近采访中表示,公司仍在谨慎考虑进军手机游戏领域的可行性,并称他们目前主要使用移动平台来增加核心品牌游戏的体验,而非将其视为另一个新的核心业务。他们知道自己的长处是制作极具沉浸性、高质量价值,可提供多个小时游戏体验的内容,但还不能确定手机游戏市场是否值得动视投入大量精力。

Eric-Hirshberg(from edge-online)

Eric-Hirshberg(from edge-online)

但Hirshberg同时也指出,动视正密切关注手机游戏领域的成功案例,但真正成功者仍然有限。与此同时,能够达到这种成功水准的公司在整个行业中所占比例也非常之低,能够创造出品牌效应的公司更是少之又少,即使是《愤怒的小鸟》这种热门游戏现在也已经转战品牌授权等不同领域。

尽管动视目前在手机游戏领域投入较低,Hirshberg还是承认移动设备拥有巨大的安装基数,这一领域的规模与潜力不容忽视。

6)移动网络公司Netbiscuits最近发布信息图表显示,25%移动用户每天在移动网络上投入时间超过6小时,但如果遇到未针对移动设备优化的网站,有76%的用户会不会再访问该网站(游戏邦注:该公司调查样本是来自包括英国、美国、印度和中国在内的10个国家的5000名用户)。

从各国移动用户来看,每天在移动网络投入超过6小时的中国用户比例最高,达到53%,其次是阿联酋(UAE),用户比例为37%,第三为巴西用户,比例为35%。

平均来看,不足半数用户对其移动网络体验感到满意。对功能性手机网络体验满意度最高的是德国用户,对功能性手机、智能手机、平板电脑这三种设备移动网络体验最不满意怕是巴西用户,智能手机网络体验满意度最高的是UAE用户。

平均有41%受访者认为速度是他们使用移动网络的最大影响因素;在10个调查国家中,有8个国家的用户认为速度是头号影响因素。

有61%受访者称如果提高内容下载速度,能够提升他们对智能手机网络体验的满意度。

mobile-web-usage(from netbiscuits)

mobile-web-usage(from netbiscuits)

本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Google is developing its own Android game console – Report

By Kris Ligman

Newsbrief: The Wall Street Journal [subscription required] reports that Google is venturing into the microconsole fray itself with its own Android-based video game console.

Wall Street Journal sources suggest the move is motivated not simply by the recent launch of the Ouya and the upcoming GameStick but also on expectations that Apple will be introducing game support with an upcoming version of Apple TV.

Google is also reportedly developing a replacement for the Nexus Q media device, as well as a potential Android-powered watch, according to the WSJ report. The devices are intended to be designed and marketed within Google, and more information is expected about them later this year.(source:gamasutra

2)King cuts a licensing deal for Candy Crush Saga socks

Dean Takahashi

The Candy Crush Saga mobile game is so popular that it’s following in the footsteps of Angry Birds by expanding into licensed merchandise. King announced today that it has reached a deal with a sock-design company to create Candy Crush Saga-themed socks.

King has a huge hit in Candy Crush Saga, which has reached more than 26 billion gameplays per month, including 600 million gameplays a day on mobile. So King has cut a deal with sock designer Happy Socks to create licensed merchandise based on the popular mobile and web game.

As part of this global deal, Happy Socks and King have codesigned two pairs of socks. One style is based on the chocolate Color Bomb and the other a Striped Candy, the power-up players get by combining four in a row. The socks cost $12, or eight euros.(source:venturebeat

3)Zynga turns to darker themes with its Hidden Shadows for its core Facebook audience

Dean Takahashi

Zynga has cut staff and given up on a number of its weaker social games. But the social gaming giant is still making bets on the hidden-object genre with the launch today of Hidden Shadows.

Hidden Shadows launched today on Facebook. It targets an older audience of women that plays hidden-object games religiously. In such games, you look at an illustrated scene and try to find objects hidden in the landscape on a timetable. Zynga entered the category with the successful launch of Hidden Chronicles in early 2012. That game is available in 14 languages today, suggesting that Zynga is still making a huge investment in its core social gaming audience on Facebook, even as it expands into mobile games.

The expansion into hidden-object games came when the company was flush with its initial public offering cash and hiring lots of developers. Now Zynga’s in a state of contraction, but the company knows that launching new games is the best way to beat its current doldrums.

Hidden Shadows has what fans have asked for: a darker storyline (supernatural mystery), more beautiful artwork, and putting their skills to use to solve intriguing crimes. In the game, friends become allies who can help you solve murders and close cases faster. In the first scene, you have to look for clues in the murder of a woman judge, who is hanging from a rope in a warehouse scene. It takes place in the corrupt city of Gracetown, where you can summon the spirits of the dead to offer clues. It’s a lot darker than most of Zynga’s content.

The game will be coming soon for tablets.(source:venturebeat

4)Kabam lays off a ‘small number’ of employees as it moves to mobile game growth

Dean Takahashi

Kabam confirmed that it laid off a small number of employees who worked on older platforms as the company steers into mobile games.

Spokesperson Steve Swasey confirmed that the San Francisco social game publisher laid off a small number of employees that could not be transitioned from the company’s older web and

Facebook platforms to its new emphasis on “triple-A-quality mobile games.” Swasey wouldn’t say how many people were laid off, but he did say that the company has more than 700 employees and has 80 openings as it expands into mobile games such as its hit The Hobbit: Kingdoms of Middle-earth.

Swasey also said that the company is profitable and it expects to have more than $300 million in revenues in 2013, compared to its previous estimate of $270 million. The 2013 revenues are expected to be up 66 percent from 2012. Last week, Kabam said its newest mobile game, Fast and Furious 6: The Game, had been downloaded more than 17 million times a month after its launch date. Swasey said Kabam expects to hire 200 employees by the end of 2013.(source:venturebeat

5)Mobile games are big business, but Activision isn’t taking the leap just yet

By Kris Graft

You’d think that megapublisher Activision would be investing more in mobile game development. After all, everyone says mobile games are the future.

But even as companies like Supercell, GungHo and DeNA making large-scale cash on mobile games, Activision Publishing CEO Eric Hirshberg says his company is taking a measured approach to the space.

So the question is, with Activision’s resources, and solid proof that a company can bring in very meaningful revenues via mobile, why hasn’t the company tried to really capitalize on the vast mobile game market?

“Currently, we’re primarily using mobile as a way to enhance the experience of our core franchises, not as a new alternate core business for us,” says Hirshberg. “We know what we’re good at. We’re good at making highly immersive, high-production value games that people play for hours and hours.

“Right now, that doesn’t describe the mobile game environment, for the most part. That’s not an indictment of mobile games, it’s simply a description of whether or not it’s the right place for us to focus our primary energies.”

Activision’s primary energies are spent on retail-centric, big-budget games that take years to complete, require tens of millions of marketing and development dollars, and lend themselves to franchise-ability. Activision is in the empire business, and that business happens mainly on game consoles and PC.

The few games that Activision has brought to mobiles have been strong entries, but it’s hard to imagine they move the needle at company that makes hundreds of millions of dollars with franchises like Skylanders and Call of Duty. On mobile, games like Call of Duty: Black Ops Zombies, Skylanders Lost Island and a Pitfall remake did well for Activision, but certainly aren’t the kind of breadwinners like Supercell’s Hay Day or GungHo’s Puzzle & Dragons.

Those mobile game companies in particular make ridiculous amounts of money: Supercell reportedly was making $2.4 million per day off of two games as of April this year. GungHo was reportedly making $3.76 million per day off of just one game as of May. Electronic Arts has been making sure to invest more heavily in mobile, and has seen some success as well, most recently with The Simpsons: Tapped Out.

Hirshberg says “of course” Activision is keeping a close eye on those large-scale success stories. But those success stories are rare. “I’m glad to see companies have success at a larger scale in that environment,” he says. “A couple years ago, that wasn’t happening.

“At the same time, the percentage of companies capable of achieving that scale is very low in that business. And even more so, the percentage of companies that are able to create any kind of franchise effect is even lower — meaning the top hits tend to rotate out every couple of months in that world. Even [developers of] huge hits like Angry Birds are now in different businesses, like franchising.”

For Activision, and other large game companies with roots in retail, the focus for now will remain on long-term franchises that players can attach themselves to for years.

Even though Activision has thrown relatively little investment toward mobile games, Hirshberg admits, “You can’t deny the size of the installed base. There are a lot of these devices out there.”(source:gamasutra

6)INFOGRAPHIC: 25pc of mobile users spend over six hours on mobile web

by Daniel Gumble

76 per cent will not use a website that isn’t optimised for mobile.

Software solutions for mobile web firm Netbiscuits has revealed that 25 per cent of mobile users will engorge themselves on the mobile web for over six hours per day, although 76 per cent will not use a website if it’s not optimised for mobile.

The company’s findings can be seen in the following infographic, which delves into the habits and behaviours of mobile consumers.

The infographic represents the findings of Netbiscuits’s recent ‘The People’s Web’ report that is based on responses from 5,000 mobile consumers across ten countries (including the UK, US, India and China).

Netbiscuits recently posted another infographic detailing the path to creating a successful mobile strategy for brands. (source:mobile-ent


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