1）据venturebeat报道，社交游戏公司King旗下游戏《Candy Crush Saga》于去年11月份登陆Facebook，其日活跃用户和收益目前已经高居Facebook游戏平台之首。

Cowen Partners分析师Doug Creutz指出，他们还注意到Zynga.com的活跃用户在今年5月已经下降10.8%，跌至80万左右。

2）据《华尔街日报》报道，King最近正着手准备在美国进行IPO，其发言人表示，公司的成功发展促使King高管及投资者考虑上市问题，但目前还没有确定具体上市时间。

candy-crush-saga(from venturebeat)

2011年12月份Zynga上市时曾获得巨大关注，其IPO股票每股售价为10美元，但在上升至11美元之后，其股价迅速缩水，目前每股售价仅为2.89美元。这种现象很大程度上要归咎于Zynga无法继续推出像《FarmVille》和《CityVille》一样的成功之作。

3）据venturbeat报道，发行商2K Games日前宣布2012年游戏佳作《幽浮：未知敌人》将于6月20日登陆iPad和iPhone平台，售价为20美元（游戏邦注：它在Steam平台售价为40美元）。

但这个iOS版本目前仅含单人模式，将在未来的更新内容中添加PvP多人模式。

xcom(from gameinformer.com)

4）据gamasutra报道，宫本茂及Cliff Bleszinski这两个游戏行业赫赫有名的领军人物最近分享了他们对二手游戏的看法。

Bleszinski通过Twitter发贴指出，人们对今年的游戏保真度和功能集合要求甚高，而这一切则要以高昂的成本为代价，这种游戏品质和天价营销预算，无法与二手/租赁游戏共存。

shigeru-miyamoto(from purenintendo)

而宫本茂则在CVG采访中对此发表了乐观看法，他认为行业中的盗版现象令人担忧，但二手游戏的存在却可激发开发者的斗志，促使他们持续制作人们愿意长期体验的游戏。

5）Millward Brown及SessionM最近调查显示，有34%获得奖励的用户会去点击广告，但未参与基于奖励广告的移动用户的这一比例仅为15%。

奖励型广告不但会影响观看的用户数量，还可将26%的用户转化为消费者。

mobile-advertising(from blog.inner-active)

92%移动用户重视能否自主选择奖励内容，69%希望在点击广告之前就知道自己能够赢得什么奖励。

6）Pew Research Center及联合国最近调查分析了18个国家手机用户对移动设备的短信、电话、Twitter及媒体内容的使用情况，指出西班牙用户手机持有率最高（95%），英国用户最具社交活跃性（37%），日本移动用户对媒体内容的使用率最高（79%）。

mobile usage(from Pew Research Center)

（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

1）Candy Crush Saga pushes King past Zynga as top social developer

Jeffrey Grubb

As major publishers like Microsoft and Sony reload for the next-generation console war, social-game developers like Zynga, King, and GungHo continue battling it out on mobile and Facebook.

On the social front, Zynga continues to lose ground as Candy Crush Saga developer King gains more players every day. The puzzle title, which debuted in November, quickly established a major presence on mobile devices, but it just took the top spot on Facebook in terms of daily average users and gross revenue.

“Although our top social developers survey for May again placed Zynga in the No. 1 spot, King appears poised to surpass the former social-gaming leader during the period as it is gaining

DAU as Zynga sheds them,” Cowen Partners analyst Doug Creutz said in a note to investors. “We also note that our estimate for Zynga.com’s ‘playing now’ users dropped another 10.8 percent during the period to an average of just 800,000.”

That’s in comparison to King’s phenomenally successful Candy Crush Saga, which took the top spot across all of the top-grossing charts for both social and mobile, according to Cowen’s research.（source：venturebeat）

2）Good to be King: Candy Crush Saga developer plans IPO

Jeffrey Grubb

At least one developer believes our future is a digital-candies-based economy. Candy Crush Saga developer King is hiring banks to help it pursue an initial public offering (IPO) in the

United States, according to the Wall Street Journal.

Candy Crush Saga is one of the most-played and highest-grossing social games on mobile platforms and Facebook. That success is leading King’s executives and its investors to consider taking the publisher public.

“King’s success and growth presents numerous opportunities for the business to develop further, and one option would be to take the company public,” a King spokesperson told WSJ.

“However, while it’s an option for the future, we would not comment on when we could consider making such a decision.”

Social-game developer IPOs don’t have a stellar track record. In 2011, Zynga went public with a lot of attention from Wall Street. Zynga debuted its offering at $10 a share in December 2011. After shooting up to $11, the stock quickly shed its value.

Since then, Zynga’s shares have lost nearly 70 percent of their value. It is currently trading at $2.89. That drop is largely attributed to Zynga failing to re-create the success of its games, like FarmVille and CityVille.

King could face a similar issue. Candy Crush Saga is a gigantic success, but the company’s other releases haven’t duplicated that performance. Even with King generating a ton of revenue,

Wall Street might not have a lot of confidence in another studio coming out of the volatile social-gaming sector.

Apax Partners, a private-equity firm, and Index Ventures, a venture-capital firm, invested nearly $50 million in King in 2005. Both would stand to benefit greatly from an IPO.（source：venturebeat）

3）2K Games wants $20 for XCOM: Enemy Unknown on iOS

Jeffrey Grubb

XCOM: Enemy Unknown is one of the best games of 2012. That’s why iOS gamers are excited that publisher 2K Games announced the sci-fi strategy title is heading to iPad and iPhone devices.

Now, the company is revealing a date and price — and the latter might dampen the excitement.

Developer Firaxis and 2K will release XCOM: Enemy Unknown for iOS on Thursday (June 20) for $20. While that price puts it at about half the cost of the game for PC (it’s $40 on Steam right now), $20 is a lot of money on Apple’s iOS App Store.

To 2K’s credit, it claims it ported the entirety of XCOM’s single-player campaign iPhone and iPad. Gamers won’t have to settle for some truncated experience that approximates the PC title’s solo mode. XCOM for iOS does not, however, include the player-versus-player multiplayer mode. 2K and Firaxis will patch that into the mobile title with a still-to-come update.（source：venturebeat）

4）Miyamoto, Bleszinski weigh in on used games

By Kris Ligman

As 2013′s E3 draws to a close, two of the biggest names in development, Shigeru Miyamoto and Cliff Bleszinski, share their opinions on what used games mean for the industry.

Bleszinski dashed out his thoughts over several tweets yesterday afternoon, expressing some cynicism over whether used games are sustainable in the current market.

“You cannot have game and marketing budgets this high while also having used and rental games existing. The numbers do NOT work people,” he wrote. “The visual fidelity and feature sets we expect from games now come with sky high costs. Assasins Creed (sic) games are made by thousands of devs.”

“Newsflash. This is why you’re seeing free to play and microtransactions everywhere. The disc based day one $60 model is crumbling,” Bleszinski continued. “Those of you telling me ‘then just lower game budgets’ do understand how silly you sound, right?”

Meanwhile, in a recent interview with CVG, Nintendo’s Shigeru Miyamoto offered a more optimistic counterpoint:

We’re more worried about piracy and we think used games are a whole other story. In fact, from our perspective you want to create a game that people will want to keep and keep playing for a long time. That’s the approach that we always take and that’s the best way to avoid used games.

Two developers, two approaches to doing business. Which do you identify with? （source：gamasutra）

5）The struggle of the mobile ad

by Phil Tottman

Rewarded audiences two times more likely to click on a mobile ad

Mobile ads are annoying. It’s not a secret that the majority of us get fed up with the pop ups while using an app, or the 20 second count downs before a video. Alas they are essential if we are to continue enjoying free content that we now take so much for granted.

A new study conducted by Millward Brown and mobile loyalty platform SessionM has shown that we can be more receptive to mobile advertisements, as long as we are getting something out of it.

34 per cent of rewarded users clicked on a add compared with only 15 per cent of mobile users who had not participated in reward-based ads.

This hasn’t just affected the number of people viewing a mobile ad, it has also encouraged 26 per cent of consumers asked to purchase a brand compared to those who hadn’t participated.

However as picky as we are, 92 per cent of those mobile users reported that they think it is important if they could choose the reward they receive and 69 per cent want to know that they’re going to be rewarded before clicking on an ad.（source：mobile-ent）

6）INFOGRAPHIC: Mobile usage around the world

by Daniel Gumble

New graphic shows how different countries text, call and network.

Ever wondered whether mobile phone usage differs from country to country? Well wonder no more, as mobile operator Lebara presents a brand new infographic detailing the myriad ways in which mobile behavior varies across the globe.

The visual breakdown of how people in 18 countries text, call, tweet and consume media on their mobiles draws on data from a recent study by Pew Research Center and the United Nations.

Emphasising mobile phone trends in Europe, Asia, the Americas and Africa and the Middle East, the infographic is broken down into mobile ownership, call usage, SMS usage, media usage and social networking. It also gives a breakdown of mobile phone ownership growth over ten years, highlighting a significant growth in developing countries.

David Moffatt, CEO of Lebara Group, commented: “Mobile phones have transformed the way we live, work and socialise. What is even more exciting is the mobile revolution is accelerating, yet how devices are used country to country varies significantly.

“Usage trends help us understand how mobility is improving and simplifying healthcare and education delivery, the way we shop or bank and the options for staying in touch with family, friends and work colleagues.”（source：mobile-ent）