我们之前已经指出，2013将成为电子游戏开发者和发行商最具挑战性的一年，将有大批游戏在社交网站、移动平台翻倍增长，令免费游戏更难以脱颖而出，并实现可观的收益。我们将在此文阐述一系列能够极大增加游戏成功率的设计标准。

介绍完美类同游戏设计框架

为了帮助开发者和发行商设计符合这些关键标准的免费游戏，并获得更高的成功机率，我们创造了所谓的“完美类同游戏设计框架”（Perfect Affinity Game Design Framework）。该框架包含制作极具吸引力和盈利性免费游戏的9个维度：

perfect affinity games(from perfectaffinitygames.com)

这个框架是我们深度调查了上百款包括社交网络、网页/在线、移动/平板电脑、主机/PC平台游戏之后所总结出来的关键成功标准。

通过遵循这一框架，开发者和发行商可以获得如下益处：

*为玩家创造出色的第一印象，令游戏更容易突显于众多竞争者并留存玩家；

*更好地开发社交网络和社交关系，推动自然和病毒传播，加强玩家粘性；

*传递创新体验，令游戏更易于长期获取和留存玩家；

*创造与玩家具有文化关联性和情感联系，符合道德伦理的游戏，从而创造更具吸引力和盈利性的游戏；

*在无需依赖小部分付费用户的前提下，创造理想的收益；

*极大减少游戏不敌原版作品以及玩家预期的风险。

开发者和发行商如何使用这一框架？

这个框架有两种用法：

*作为评估和测试游戏的工具。这是一项强大工具，可帮助开发者和发行商找到可能最大化游戏成功率的关键变化，并确定游戏已经很过硬的环节。该框架可用于从概念&原型至测试和发布等不同的游戏设计和开发阶段。我们使用游戏评估者（游戏邦注：对游戏具有热情 ，拥有一至多种游戏题材或游戏平台经验的人）的模拟网络，选择最适合该游戏类型及其目标市场的评估团队。

*指导游戏设计过程。通过提供详细的设计标准和指导原则，我们的框架可以确保游新游戏设计一开始就行之有效，并且兼具吸引力和盈利性。该框架能够与你的游戏开发过程相整合，贯穿从概念阶段到细节设计、开发、QA/测试和发布等各个阶段。

9个维度的重要性

以下就是这9个维度的含义，注意这里的维度并不区分顺序，其重要性和关联性要取决于不同游戏类型，以及目标用户等多种因素。

1.惊人的第一印象

据称玩家能够在30秒内区分出好游戏与平庸的游戏，鉴于玩家面前可能有10万多款游戏可选择的现实，创造惊人的第一印象至关重要！

2.社交绑定

游戏中的社交联系和整合是向玩家传递真正的价值，增加其游戏粘性的有效途径。此外它还是游戏病毒&自然增长的关键。

3.创新性

面临成百上千款游戏的选择，开发者和发行商要在短时间内获取和留存玩家，传递新游戏体验是一个必须要求。

4.巧妙地制作游戏

高制作价值对吸引和留存玩家，以及设置游戏基调方面发挥了重要作用。如果执行得当，将可让玩家深深融入游戏世界中。

5.盈利性

是否给玩家创造足够的付费条件，允许他们根据自己的意愿花钱，将影响游戏的未来盈利潜力。

6.道德基础

游戏要创建于为玩家传递价值的道德基础。避免无度操纵和剥削玩家。

7.情感粘性

创造与玩家具有情感联系的游戏，有助于培养玩家对游戏的热情、执著和专一，促进和强化玩家粘性。

8.丰富性和复杂性

玩家留存还要依靠长期培养玩家对游戏的兴趣和热情。要做好这一点，还需要丰富/出色的内容，与玩家需求相匹配的挑战。

9.文化接近性

与玩家的文化需求和预期一致的游戏更可能吸引到用户，如果方法得当，还可以将更多玩家转化为付费用户。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

How to design a free-to-play video game using the Perfect Affinity Game Design,Testing and Evaluation framework and template

By admin-pagc

Our game design, testing and evaluation framework can help you design a free-to-play video game which is engaging and highly profitable!

As we explained in our earlier post, 2013 looks set to be a very challenging year for video game developers and publishers, with the massive increase in the number of games available on social network and mobile platforms (where games number in the 100,000′s) making it harder than ever to design a free-to-play video game which is engaging, stands out from the crowd and generates compelling profits. In the post we explained that there are a number of design criteria (“magic ingredients”) that can massively increase the chance of a game’s success, if adopted during the game development process.

Introducing the Perfect Affinity Game Design Framework

In order to help developers and publishers design free-to-play video games which adhere to this essential criteria, and therefore have a greater chance of success, we have created the Perfect

Affinity Game Design Framework. The Framework includes nine dimensions essential to making highly engaging & profitable free-to-play games:
How to design a free-to-play video game using the Perfect Affinity Game Design,Testing and Evaluation Framework and Template

Make more engaging and profitable games by using the game design framework from Perfect Affinity Games!

The framework is the result of in-depth research into the key success criteria of hundreds of games, covering social network, web/online, mobile/tablet, console and PC platforms.

By following the framework, developers and publishers can realize some incredible benefits:

- Make a great first impression with players, with games that more easily stand out from the crowd and retain players well;

- Better exploit social networks and social bonds, helping to drive organic and viral growth and deepening player engagement;

- Deliver innovative and novel experiences, making it easier to acquire and retain players in the long term;

- Create ethical games which are culturally relevant and build emotional connections with players, leading to more engaging and profitable games;

- Generate compelling profits without relying on a small percentage of paying customers, and;

- Significantly reduce the risk of a game failing to live up to the original vision and expectations for the game.

How can developers and publishers use the framework?

The framework can be used in two ways:

- As a tool to evaluate and test games. This is a powerful tool which helps developers and publishers identify essential changes which may be needed to maximise a game’s chance of success, as well as determining where a game is already strong. The framework can be used at various stages of game design and development, from the concept & prototype stage through to beta and released versions of a game. We use a virtual network of game evaluators who are passionate about games and have deep experience in one or more genres and/or game platforms.  We select an evaluation team who are the best fit based on the type of game and its target market.

- To guide the game design process. By providing detailed design criteria and guidance in nine critical dimensions of game design, our framework can help ensure that new games are designed
effectively from the ground up, so that they are profitable as well as engaging and great fun to play!  The framework can be integrated with your own game developement process and used throughout game developement, from  concept stage through to detailed design, development, QA/testing and launch, helping to bring the vision for the game to reality!
What are the nine dimensions and why are they important?

The nine dimensions from the framework are described below. Each of the dimensions includes up to ten individual design criteria, providing very detailed and specific guidance for game design and development in each dimension.

Note that these are in no particular order – their importance and relevance may vary depending on the types of game as well as other factors such as the target audience for the game.

1. Amazing First Impressions

It has been reported that players can separate a great game from an average game within 30 seconds, and given the 100,000+ games available to players, making an amazing first impression is critical!

2. Social Integration

Social contact and interaction in games is a proven way to deliver real value to players, increasing their engagement in the game. It is also essential for viral & organic growth.

3. Innovation and Novelty

With hundreds of thousands of games to choose from, delivering new experiences is fundamental to acquiring players and retaining them beyond the very short term.

4. Production with Finesse

High production values play an important role in attracting & enticing players and help set the mood for the game. Done right, players will become immersed & deeply engaged!

5. Monetization

Giving players enough opportunities to pay, and enabling them to spend the amounts they are willing to spend, governs the money-making potential of a game.

6. Ethical Foundations

As discussed in an earlier post, games built on ethical foundations focus on delivering compelling value to players. They avoid manipulating & taxing players ans tend to see higher revenues as a result.

7. Emotional Engagement

As explained in our article about creating emotion in games, creating emotional connections with players helps build passion, dedication and commitment, driving and deepening player engagement.

8. Richness and Complexity

Player retention involves building player interest and passion in the long term. Doing this well requires rich & compelling content, with challenges matched to player needs.

9. Cultural Affinity

Games which are aligned with the cultural needs and expectations of players are more likely to appeal to them and, when done right, can help convert more players to spenders!（source：perfectaffinitygames）