来自Zynga旧金山工作室的一名美术人员通过Twitter发贴表示，该工作室裁员18%，有55名成员失业。该工作室首款Facebook游戏《Empires & Allies》也将于6月17日被关闭，Zynga裁员举措将于8月结束。
2）Kantar Worldpanel最新报告显示，在过去12个月中，iPhone和Windows Phone在美国的智能手机市场份额发展速度均超过了Android。
Kantar Worldpanel认为Windows Phone的成功得益于微软将目标用户从年长的用户转向更年轻的群体，在2011至2012年，Windows Phone在50-64岁群体中更有影响力，现在则收获了大量25-34岁年轻用户。
3）据serkantoto报道，日本热门智能手机游戏《Puzzle & Dragons》于5月18日在日本突破1400万用户，历时20天增长100万用户（游戏邦注：该游戏在4月28日达到1300万用户）。
美国iOS App Store前十名热门免费榜单的下载量门槛最高，达到8万次；英国市场同一榜单下载量门槛为2.6万次，德国为1.5万，法国为1.3万，意大利为1.1万，西班牙为7000。
1）Zynga lays off 18 percent of its employees, shuts down 3 offices
Zynga today let go 18 percent of its employees (approximately 520 people) after shutting down its Los Angeles, Dallas and New York City studios. The studios that were shut down was first reported by AllThingsD. A small portion of the 18 percent were let go from Zynga’s Los Angeles office, which saw 55 employees losing their jobs, according to a tweet from an artist at the
Los Angeles studio. Empires & Allies, the first game for Facebook from the Los Angeles studio, will be shut down on June 17. The layoffs and cost cuts will be completed by August.
According to a release from Zynga, the move will result in an estimated $70 million to $80 million in pre-tax annualized cash expense savings.Zynga revenue slide Q1 2013 earnings report
In February, Zynga closed it’s Baltimore studio as well as relocated its Mckinney, Texas and downtown Austin offices to its Dallas and North Austin Offices. The New York City offices saw consolidation as well, with the staff moving to the New York City mobile studio before being completely shut down today. In October 2012, Zynga laid off more than 100 employees, axing employees from its Chicago office, while completely closing down its Boston office.
In Zynga’s last earnings call, CEO Mark Pincus drove the point home that the gaming company was in a transition from web to mobile. As a result, Zynga has sunsetted more than a dozen of
its titles in recent months. Zynga’s revenue has been on a decline every single quarter since it’s height in Q2 2012 at $332 million, falling to $264 million in Q1 2013. Zynga also revised its earnings forecast for Q2 2013, estimating a net loss in the range of $28.5 million to $39 million, up from $26.5 million to $36.5 million.
According to Barron‘s, Zynga halted trading of its stock on Nasdaq shortly before the company announced the layoffs. The stock has since resumed and is trading at $3.00 a share, down 12 percent as of 4:29 EST.（source：insidemobileapps）
2）Android holds half US smartphone sales, but iOS and Windows Phone growing faster
by Keith Andrew
Android’s hold on the US market shows no sign of waning, according to Kantar Worldpanel, though the inevitability of being top dog is that its growth appears to be plateauing.
The firm’s latest estimates suggest that, over the course of the last 12 months, both iPhone and Windows Phone have outpaced Android when it comes to share growth.
Kantar reports Apple’s share is up 2.3 percentage points during the last 12 months compared to Google’s 1.4 percent rise.
Also, the firm claims Microsoft’s hand grew by 1.8 percentage points, giving it a 5.6 percent share of the smartphone market across the US.
Third place race
That pegs Microsoft’s platform some distance behind Android on a 51.7 percent of smartphone sales and iOS on 41.4 percent – though the Redmond giant will be pleased it appears to have cemented its position as the third major OS in the US.
Its closest competitor, BlackBerry, now holds less than 1 percent of smartphone sales according to Kantar.
Kantar Worldpanel claims key to Windows Phone’s success has been its switch from previously appealing to older consumers to now targeting a far younger group.
“When looking at those who changed device, between 2011 and 2012 Windows was more successful at capturing older consumers aged 50-64,” said analyst Mary-Ann Parlato.
“But when looking at those changing now and in the last year, we’re seeing Windows now gaining share among those aged 25-34.”
It takes two
Android’s dominance in the US is now also being mirrored in China, where Kantar Worldpanel claims Google holds more than half the smartphone market in terms of install base.
Second to Android in China is not iOS, however, but rather Symbian, which – despite a significant slide in share – remains a major player in the region for the time being.
“Symbian has declined 2 percent in the last quarter, whilst iOS remained resilient,” Kantar concluded.
“Following the same trend, Symbian looks likely to lose its second place to be the third in the next 2 quarters.”（source：pocketgamer）
3）Puzzle & Dragons Hits 14 Million Users, Keeps Growing By 1 Million In Under 3 Weeks
by Dr. Serkan Toto
Japan’s top smartphone game Puzzle & Dragons has passed the 14 million user mark (in Japan only), maker GungHo said today.
The RPG/puzzle hybrid actually hit the new number on May 18, just 20 days after reaching 13 million users on April 28.
In other words, GungHo was able to add a million players in just under 3 weeks again – for the 12th time in a row.
This chart from Japanese news site Social Game Info shows how Puzzle & Dragons’ user base grew from the start in February 2012 to today:（source：serkantoto）
4）Brits waste £5.8m on ‘one-hit-wonder’ apps each year
by Zen Terrelonge
Fitness apps are the most commonly abandoned.
New research from Tesco Mobile finds that the average UK smartphone has 23 apps installed on it, but less than a third are used. In fact, the network claims Brits waste around £5.8 million a year on premium apps that are never used.
Describing the zombie downloads as ‘one-hit-wonder’ apps, the data shows fitness apps are the most neglected as users rarely open them, with recipe guides and language learners also among the fallen.
Just ten per cent of Brits delete unused apps on a weekly basis, while 15 per cent admit that they have never deleted an app from their device.
In addition to building the clutter, Brits say they’re clueless about who’s in their phonebook. The average device has 66 number in the contact list, and ten per cent of people have no idea who ten per cent of the contacts are.（source：mobile-ent）
5）INFOGRAPHIC: Achieving a top ten App Store ranking
by Daniel Gumble
Trademob looks at the estimated cost of attaining top ten success.
Mobile marketing platform Trademob has created a new infographic, which outlines the estimated cost of achieving a top ten ranking in the Apple App Store.
The Trademob infographic places particular emphasis on illustrating the effects of boost campaigns, and, more specifically, how they can drive organic installs.
App marketing boost campaigns are able to increase an app’s ranking by generating substantial numbers of downloads within a short time period, meaning that the app can gain increased visibility and attract new users.（source：mobile-ent）